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Video marketing for small business


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Video marketing for small business

  1. 1. Video marketing for small business In this file, you can ref free useful materials about video marketing for small business and other materials for video marketing such as video marketing tips, video marketing tools, video marketing sites. If you need top free materials below, please visit: · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! You don’t have to build a massive dragon skull in the sand or rent a camel to create the next viral video sensation. In fact, when it comes to small business video marketing – less really is more. Check out these four examples of video marketing on a budget, what you can learn from them, and how to do them yourself! Tell a Story in Pictures If a picture is worth a thousand words, a video of pictures can be immeasurable. In this ad forRAM Trucks, an old Paul Harvey recording called “God Made a Farmer” is played in the background while images of tough, hard-working folks out in the fields are shown one after the other. Notice that the video doesn’t talk about RAM trucks, their hauling ability, how much horsepower they have or any other features important Video marketing. Free pdf download examples Page 1
  2. 2. to a farmer – it lets the pictures speak for it, saying more about loyalty, devotion and dedication than any truck feature sheet ever could. Why it Works This video centers on something we can all appreciate and understand. Farmers have a tough job. Not everyone is cut out for that kind of work. Woven deeper within are the threads that subconsciously tell us that in order to do the tough jobs, you need a tough truck. This message matches perfectly with RAM’s target audience – the rugged, determined and strong (or those who would like to be!) How to Do It You can easily create an attractive slideshow with photos and music using Powerpoint (PC) or Keynote (Mac), or do it online using a service called Animoto which will take your images and music and turn them into a video that you can upload to any website or share via social networks. What are some ways your business could tell a story with pictures that not only brings people together, but leaves them feeling a rekindled appreciation for the role your product plays in their lives? Share Innovation with an Explainer Video Take a look at your smartphone. Right now you may have the latest and greatest version or a slightly older model, but once you upgrade it, your old phone will lay completely forgotten in a landfill somewhere. What if there were a company that could change all that? Introducing Phonebloks. Although the concept is still in its infancy, Phonebloks works on the idea that different areas of the phone (camera, memory, screen, etc.) can be swapped out and customized for upgrades. Video marketing. Free pdf download examples Page 2
  3. 3. The explainer video does a wonderful job of getting viewers excited about the possibilities while reminding them of how much they’ll save the environment by not throwing away their old smart phone every few years. Why It Works Fluid animations and hand-drawn style elements break down complex ideas into simple, easy to follow points. It’s the ideal way to answer the questions your customers want to ask – but don’t. Things like “what’s the number one issue my product solves?” or “what’s preventing you from ordering today?” A good explainer video walks you through all the steps in a seamless way. How to Do It Explainer videos are relatively easy to create and can be done with online services likePowtoon or GoAnimate with no experience necessary. What are some ways your business could explain your offer in a way that’s straightforward and easy to understand – even for someone who may not be familiar with the industry jargon or technology? Show the Importance of Your Product Without Ever Saying a Word Some businesses get bogged down in the tech specs and features of their product, without ever showing the kinds of results it can get – but not this video: By helping a fireman save the tiniest little life, it demonstrates how something as simple as a camera can capture heroic and selfless acts every day. Video marketing. Free pdf download examples Page 3
  4. 4. Why it Works With smart phone cameras now rivaling even high resolution digital cameras, it has never been easier to capture moments of brilliance that can be used to showcase your business. While not every video needs to be so dramatic, it can serve as a way to capture customers’ reactions, comments, suggestions and more. This video in particular went viral because 1) the internet loves cats and 2) it’s real-life footage and not a staged piece. There’s a happy ending shown here, and people love happy endings. How to Do It There are plenty of free apps like Vine and Instagram Video that let you take short videos and post them online. But what if you want more than the standard six seconds? Cameo is an app that will let you take those short videos and connect them into one, flowing video creation, so that you’re not limited by time constraints. Demonstrate that Every Journey Begins with a Single Step Every business owner has dreams of creating the next big thing online – the next Twitter or Facebook. But what if you could go back to the very first time these innovators sat down in front of a computer – having no idea that they might one day be millionaires or billionaires? That’s exactly what CodeSchool aims to do: Called ‘What they Don’t Teach in School’, this viral video goes back to the beginning of some of the most famous sites and iconic brands – Apple, Microsoft, Facebook, Twitter… and interviews their owners about the very first lines of code they wrote, or their very first graphic design masterpiece – on what we’d consider downright ancient computers today. Video marketing. Free pdf download examples Page 4
  5. 5. Why it Works Everyone is curious – sometimes to the point of fascination – about how famous people in various industries got their start. In the case of CodeSchool, it takes the perspective of powerful gurus and household names and shows that they, too, had to start somewhere. Subconsciously, the ad shares that if you want to be the next Twitter or Facebook, coding is where it all begins. How to Do It Conducting a face to face interview with the leaders in your niche doesn’t have to involve flying around the country (or around the world) and squeezing in schedules so that your day planner looks like a warzone. You can use something as simple as a webcam with Skype to conduct the interview and then follow these steps by professional interviewer Michael Hyatt to record and edit it. It’s a simple, easy way to record the interview – although you’ll sacrifice some of the professional style and polish – but in many cases, for small businesses, that adds to the charm and uniqueness of it. Plus, while you don’t have to spend your entire marketing budget interviewing online celebrities in your niche, you can demonstrate how far one can go by taking that first all-important step with your product. Video marketing. Free pdf download examples Page 5
  6. 6. II. Video marketing tips #1: Make your title count Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. #2: Provide excellent content Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand. #3: Include your URL in your video When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure. Video marketing. Free pdf download examples Page 6
  7. 7. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #4: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. #5: Always provide an HTML link When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Video marketing. Free pdf download examples Page 7
  8. 8. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 8