Video marketing for small business
In this file, you can ref free useful materials about video marketing for
small business and other materials for video marketing such as video
marketing tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
You don’t have to build a massive dragon skull in the sand or rent a
camel to create the next viral video sensation. In fact, when it comes to
small business video marketing – less really is more. Check out these
four examples of video marketing on a budget, what you can learn from
them, and how to do them yourself!
Tell a Story in Pictures
If a picture is worth a thousand words, a video of pictures can be
immeasurable. In this ad forRAM Trucks, an old Paul Harvey recording
called “God Made a Farmer” is played in the background while images
of tough, hard-working folks out in the fields are shown one after the
Notice that the video doesn’t talk about RAM trucks, their hauling
ability, how much horsepower they have or any other features important
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to a farmer – it lets the pictures speak for it, saying more about loyalty,
devotion and dedication than any truck feature sheet ever could.
Why it Works
This video centers on something we can all appreciate and understand.
Farmers have a tough job. Not everyone is cut out for that kind of work.
Woven deeper within are the threads that subconsciously tell us that in
order to do the tough jobs, you need a tough truck. This message
matches perfectly with RAM’s target audience – the rugged, determined
and strong (or those who would like to be!)
How to Do It
You can easily create an attractive slideshow with photos and music
using Powerpoint (PC) or Keynote (Mac), or do it online using a service
called Animoto which will take your images and music and turn them
into a video that you can upload to any website or share via social
What are some ways your business could tell a story with pictures that
not only brings people together, but leaves them feeling a rekindled
appreciation for the role your product plays in their lives?
Share Innovation with an Explainer Video
Take a look at your smartphone. Right now you may have the latest and
greatest version or a slightly older model, but once you upgrade it, your
old phone will lay completely forgotten in a landfill somewhere.
What if there were a company that could change all that?
Although the concept is still in its infancy, Phonebloks works on the idea
that different areas of the phone (camera, memory, screen, etc.) can be
swapped out and customized for upgrades.
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The explainer video does a wonderful job of getting viewers excited
about the possibilities while reminding them of how much they’ll save
the environment by not throwing away their old smart phone every few
Why It Works
Fluid animations and hand-drawn style elements break down complex
ideas into simple, easy to follow points. It’s the ideal way to answer the
questions your customers want to ask – but don’t. Things like “what’s
the number one issue my product solves?” or “what’s preventing you
from ordering today?” A good explainer video walks you through all the
steps in a seamless way.
How to Do It
Explainer videos are relatively easy to create and can be done with
online services likePowtoon or GoAnimate with no experience
What are some ways your business could explain your offer in a way
that’s straightforward and easy to understand – even for someone who
may not be familiar with the industry jargon or technology?
Show the Importance of Your Product Without Ever Saying a Word
Some businesses get bogged down in the tech specs and features of their
product, without ever showing the kinds of results it can get – but not
By helping a fireman save the tiniest little life, it demonstrates how
something as simple as a camera can capture heroic and selfless acts
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Why it Works
With smart phone cameras now rivaling even high resolution digital
cameras, it has never been easier to capture moments of brilliance that
can be used to showcase your business. While not every video needs to
be so dramatic, it can serve as a way to capture customers’ reactions,
comments, suggestions and more.
This video in particular went viral because 1) the internet loves cats and
2) it’s real-life footage and not a staged piece. There’s a happy ending
shown here, and people love happy endings.
How to Do It
There are plenty of free apps like Vine and Instagram Video that let you
take short videos and post them online. But what if you want more than
the standard six seconds? Cameo is an app that will let you take those
short videos and connect them into one, flowing video creation, so that
you’re not limited by time constraints.
Demonstrate that Every Journey Begins with a Single Step
Every business owner has dreams of creating the next big thing online –
the next Twitter or Facebook. But what if you could go back to the very
first time these innovators sat down in front of a computer – having no
idea that they might one day be millionaires or billionaires?
That’s exactly what CodeSchool aims to do:
Called ‘What they Don’t Teach in School’, this viral video goes back to
the beginning of some of the most famous sites and iconic brands –
Apple, Microsoft, Facebook, Twitter… and interviews their owners
about the very first lines of code they wrote, or their very first graphic
design masterpiece – on what we’d consider downright ancient
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Why it Works
Everyone is curious – sometimes to the point of fascination – about how
famous people in various industries got their start. In the case of
CodeSchool, it takes the perspective of powerful gurus and household
names and shows that they, too, had to start somewhere.
Subconsciously, the ad shares that if you want to be the next Twitter or
Facebook, coding is where it all begins.
How to Do It
Conducting a face to face interview with the leaders in your niche
doesn’t have to involve flying around the country (or around the world)
and squeezing in schedules so that your day planner looks like a
warzone. You can use something as simple as a webcam with Skype to
conduct the interview and then follow these steps by professional
interviewer Michael Hyatt to record and edit it.
It’s a simple, easy way to record the interview – although you’ll sacrifice
some of the professional style and polish – but in many cases, for small
businesses, that adds to the charm and uniqueness of it.
Plus, while you don’t have to spend your entire marketing budget
interviewing online celebrities in your niche, you can demonstrate how
far one can go by taking that first all-important step with your product.
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II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
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Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
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Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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