Video marketing business

Video marketing business
In this file, you can ref free useful materials about video marketing
business and other materials for video marketing such as video
marketing tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
FEBRUARY 02, 2012
Deciding on an advertising budget and determining how to spend it can
be among your most challenging decisions. Advertising options have
changed and expanded considerably over the past few years, and
updating your strategy definitely means taking advantage of the new,
digital marketplace.
So how can you create a dynamic advertising campaign with a limited
budget? Video.
Video gives you the opportunity to interact with your customers by
allowing them to get to know you and your business, and feel
comfortable with you. This is especially important for small, local
businesses. Forrester Research Group says “video is 53 times more
likely than text pages to appear on the first page of a search engine.”
Read: video drives search results. On the OurTown website, articles that
Video marketing. Free pdf download examples Page 1

include a photo array or a video are more easily searched on the Web
and receive three times as many clicks as articles without these features.
Adding video to e-mail marketing boosts customers' interaction—such
as opening the email or clicking on any of the content—by as much as
200 percent to 300 percent, says Marc Fleishhacker, managing director
at WPP's Ogilvy Consulting.
You can, of course, hire a production company and have them make a
video for you. But if that option doesn’t fit into your budget, you can
make a very effective video yourself using simple software or an online
video service. You should be able to put together a great video for less
than $50. Here are some tips to keep in mind when making your
advertising video:
· Keep it short. Studies show that we have an attention span of
about 30 seconds. So if you are making an advertising
or branding video, say what you have to say and then save the rest
for follow up videos.
· Combine video and still images. Mixing videos and stills of your
product, employees, location and anything that you believe will
interest your potential customers will add variety to your video ad.
· Add a personal message. The message can be from you or one of
your employees, or it can be a testimonial or recommendation from
one of your customers.
· A little humor never hurts. Sometimes your own gaffes in
making the video make it even more appealing.
· Give your videos a call to action. Make it clear what the viewer
should do after watching the video. Add a coupon or special offer.
· Make sure your customer knows how to find you. Don’t forget
to include your phone number, address, website address and e-

mail. If you have a brick and mortar location, you might even want
to include a map.
· Distribute your video in every way possible. Promote your video
through an online ad campaign, e-mail, social media, YouTube and
even your own website. There are online video services that will
provide all of these services for a price if you don't want to do it
yourself.
You may think this sounds like a lot of trouble, but you do need video.
Video engages your customer and sets you apart from those static ads
you see on the Internet. It allows you to tell your customer what
differentiates you from your competition. Your videos can help you have
a face they can recognize and come to trust. That’s the kind of
relationship you want with your customer.
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content

Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link

When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

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