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Real estate video marketing tips

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Real estate video marketing tips

  1. 1. real estate video marketing tips In this file, you can ref free useful materials about real estate video marketing tips and other materials for video marketing such as video marketing tips, video marketing tools, video marketing sites. If you need top free materials below, please visit: videomarketingaz.com · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! Video is one of the most viral forms of marketing. As websites like YouTube, Vimeo, Viddler and WellcomeMat continue to make video sharing easier for users, video marketing continues to see rapid expansion and popularity in just about every industry. The real estate industry, in particular, has been one of the industries best positioned to take advantage of the viral effects ofreal estate video marketing. The main reasoning behind this is that real estate transactions are highly emotional decisions. For these types of decisions to be made, homebuyers, sellers and investors need to know and see everything about the property they are interested in. Real Estate videos help buyers, sellers and investors to make more emotional connections with properties and the agents and brokerages that represent them. Mere text or photos, on their own, do not do justice to just about any property. Video marketing. Free pdf download examples Page 1
  2. 2. Effective Ways to Use Real Estate Videos One of the greatest things about video is that there is a lot of room for creativity. Smart marketers know that people do not want to see commercials, as we all get enough of those on television. Instead they focus their real estate video marketing efforts on creating fun, engaging, and interesting videos. Here are some great examples of how video marketing can be used for real estate: · Describe a neighborhood · Provide a more intimate experience of a particular property · Showcase the unique services & benefits that an agent / brokerage can offer · Display the history or intricate details of a property · Interviews with local people & neighbors to create a welcoming environment Simple Ways to Promote Real Estate Videos Any content, whether it be photos, text or video, needs to be marketed for it to provide your website and your business with the exposure it needs to be successful. Just having a great video does not ensure that it will be seen or passed around as it needs to be. With the advent of social media for real estate it is becoming easier and easier to promote content on the Internet. Here are some very useful and simple ways to promote your real estate videos on the web: · Upload your videos to video sites like YouTube and WellcomeMat · Create a Facebook Fan Page and upload your videos for your fans to see · Use Twitter to let your followers know about videos you have created · Use targeted real estate ppc campaigns to drive traffic right to your videos Video marketing. Free pdf download examples Page 2
  3. 3. If you would like more suggestions and would prefer to hear what a Real Estate Video Marketing specialist would suggest specifically for your business, then simply call 888.91.imFORZA or contact us by completing our simple FREE CONSULTATION form. Whether you decide to give real estate video marketing a shot on your own or would prefer our team of professionals to coordinate your video marketing efforts for you, one thing is certain – you MUST market yourself and your properties with videos. II. Video marketing tips #1: Make your title count Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. #2: Provide excellent content Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand. Video marketing. Free pdf download examples Page 3
  4. 4. #3: Include your URL in your video When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #4: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. #5: Always provide an HTML link When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. Video marketing. Free pdf download examples Page 4
  5. 5. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 5
  6. 6. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 5

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