How to become a conference circuit superstar

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How to become a conference circuit superstar

  1. BECOMING A RCUIT SUPERSTAR CONFERENCE 7 STEPS FOR SUCCESS https://www.flickr.com/photos/tedxsomerville/
  2. Thanks for your interest! However, there is a newer version of this deck Please click here http://www.slideshare.net/selenasol/yo u-can-be-a-conference-circuit- superstar
  3. this is me.
  4. i’m giving a talk on technology strategy at The Asian Banker 2014
  5. <whisper> i’m not actually a superstar https://www.flickr.com/photos/conveniencestoregourmet/
  6. but i have been on the circuit for about 20 years, and have probably done 150 engagements
  7. so if you are interested in speaking at an industry conference https://www.flickr.com/photos/schani/ This is not me!!!
  8. i can share my industry speaking journey This is definitely not me!!! https://www.flickr.com/photos/rachelstrum/
  9. I’m gonna cover these things: • Why you should speak • How to get gigs • How to develop a topic • How to prepare • How to present • How to handle Q&A • How to follow-up
  10. 00QUICK SCOPE CHECK
  11. 00QUICK SCOPE CHECK By the way, I’ve been working in technology in the Asian Financial Services Industry for some time
  12. 00QUICK SCOPE CHECK So when I say Industry Conference, for me that means conferences specific to: Asia Technology Banking
  13. 00QUICK SCOPE CHECK However, this deck is not meant to be specific to any industry
  14. 00QUICK SCOPE CHECK You might very well be in the Pharmaceuticals Industry, High-Tech Industry, Start-up Industry, Healthcare, Law, FMCG, Electronics.….
  15. 00QUICK SCOPE CHECK That’s just fine. Keep reading! It all applies
  16. 00QUICK SCOPE CHECK Also, this deck is meant to be read. This is NOT an example of a presentation deck. In fact, this would be a terrible format for presenting  You’ll see example of good stuff later.
  17. 01 WHY SPEAK AT AN INDUSTRY CONFERENCE
  18. 01 WHY SPEAK AT AN INDUSTRY CONFERENCE Getting yourself a speaking gig, preparing to speak, and actually speaking means a bit of personal/career risk, quite a bit of grunt work, and some gumption
  19. 01 WHY SPEAK AT AN INDUSTRY CONFERENCE So the first question you need to answer is… “Why should I do this!?! Is it really worth it? ”
  20. 01 WHY SPEAK AT AN INDUSTRY CONFERENCE Well, for me it is worth it. And here are some reasons why…
  21. 01 WHY SPEAK AT AN INDUSTRY CONFERENCE 1. PROFESSIONAL DEVELOPMENT Whether with fellow speakers, audience members, exhibition vendors, colleagues or industry press, speaking is a great way to build your professional network & CV Your first impression will be as a charismatic, confident, industry expert. Not too shabby!
  22. 01 WHY SPEAK AT AN INDUSTRY CONFERENCE As a measure, though I haven’t taken them all, I’ve easily received a dozen job offers as a direct result of contacts I made speaking
  23. 01 WHY SPEAK AT AN INDUSTRY CONFERENCE 2. SPECIFIC BUSINESS OBJECTIVES Speaking is also a great way to deliver specific business results, like sales, branding and PR, or business development. When I calculated backwards for this deck, I could identify at least USD 2.5 million in sales generated directly from speaking engagements.
  24. 01 WHY SPEAK AT AN INDUSTRY CONFERENCE 3. BENEFIT FROM PREPARATION Although a truism, it is still true. You only really know something once you’ve taught it. By preparing to speak, you will gain an incredibly clear understanding of whatever subject you’re speaking on. You’d never get that without the discipline of prep.
  25. 01 WHY SPEAK AT AN INDUSTRY CONFERENCE 4. STRETCH YOURSELF A bit of stage fright? No time in your schedule? Is this out of your comfort zone? GOOD! EAT IT! Stop whining. Get all Nike on it and Just Do It!
  26. 01 WHY SPEAK AT AN INDUSTRY CONFERENCE One final note Although there are lots of reasons to speak, there are some important considerations
  27. 01 WHY SPEAK AT AN INDUSTRY CONFERENCE Most importantly, make sure to clear your speaking engagement and materials with: • Your Line Manager • Corporate Communications • Marketing • Legal
  28. 01 WHY SPEAK AT AN INDUSTRY CONFERENCE That’s true whether or not you are formally billed as representing your firm
  29. 02HOW DO YOU GET GIGS
  30. 02HOW DO YOU GET GIGS Once you’ve decided that you want to do an industry conference, how do you actually get a speaking slot?
  31. 02HOW DO YOU GET GIGS I’d start with a SWOT – TOWS for yourself so that you can define a personal Strategy
  32. 02HOW DO YOU GET GIGS Start with a SWOT INTERNALEXTERNAL STRENGTH • TOGAF certified expert in Enterprise Architecture • 15 years of industry experience • etc, you fill it in… WEAKNESS • I’ve no experience speaking in public • Nerves!!!! • etc, you fill it in… OPPORTUNITIES • There are loads of conferences this year • I could be up for a promotion by year end • etc, you fill it in… THREATS • My boss may not allow me to do it • I’m very busy with project work and deadlines • etc, you fill it in…
  33. 02HOW DO YOU GET GIGS Then do a TOWS to turn SWOT observations into actionable tasks STRENGTH • TOGAF certified expert in Enterprise Architecture • 15 years of industry experience • etc, you fill it in… WEAKNESS • I’ve no experience speaking in public • Nerves!!!! • etc, you fill it in… OPPORTUNITIES • There are loads of conferences this year • I could be up for a promotion by year end • etc, you fill it in… THREATS • My boss may not allow me to do it • I’m very busy with project work and deadlines • etc, you fill it in… SMART GAOLS TO USE STRENGTHS TO DELIVER OPPORTUNITY • By next Friday, Go online and make a list of all the Enterprise Architecture related conferences in Q3 and Q4 • Contact some EA speakers in Q1 and talk to them about their experiences speaking SMART GAOLS TO ENSURE WEAKNESS DOES NOT UNDERMINE OPPORTUNITY • Get the idea? You fill this out for yourself. But define SMART Goals (Specific, Measurable, Achievable, Relevant, Timely) SMART GAOLS TO USE STRENGTHS TO COUNTER THREATS • Get the idea? You fill this out for yourself. But define SMART Goals (Specific, Measurable, Achievable, Relevant, Timely) SMART GAOLS TO ENSURE WEAKNESS DOES NOT HELP MANIFEST THREAT • Get the idea? You fill this out for yourself. But define SMART Goals (Specific, Measurable, Achievable, Relevant, Timely)
  34. 02HOW DO YOU GET GIGS After you’ve done a SWOT-TOWS, it is time to get out there and start marketing yourself. I’ve found 5 things work effectively….
  35. 02HOW DO YOU GET GIGS 1. SOCIAL MEDIA NETWORKING At the end of the day, marketing requires market research and networking. One convenient source of both are google and linked-in.
  36. 02HOW DO YOU GET GIGS I’d start by putting together a spreadsheet of all the major conferences that you could speak at, by searching with relevant google keywords.
  37. 02HOW DO YOU GET GIGS From there, go to each conference website and check out the “about us” section. This section will likely provide the names of key organizers and admins.
  38. 02HOW DO YOU GET GIGS Now head over to linked-in. Search for these folks (or search by the names of the event organizer firms) on linked-in, and when you find them, send a connect request
  39. 02HOW DO YOU GET GIGS Some may not reply to your “SPAM” request, but, from experience, 70% will accept (linked-in is far more of a slutty social media network than Facebook).
  40. 02HOW DO YOU GET GIGS Now, any good conference organizer worth their salt will be friended with other conference organizers.
  41. 02HOW DO YOU GET GIGS So the next step is to go through the contact lists of the few who accepted your initial request. Then friend their conference organizing contacts.
  42. 02HOW DO YOU GET GIGS After you get 3 or 4 connections, it will get easier. These are small communities and you’ll end up with a lot of 2nd degree connections quickly. As a result, your friend-request- accept rate will go up and up.
  43. 02HOW DO YOU GET GIGS Finally, make sure that your own linked-in profile has the right keywords. For example, add, “Public Speaking” in Skills, and get buddies to endorse you. Or add, “Dynamic Industry Speaker and XYZ Domain expert” to your Summary. You get the idea
  44. 02HOW DO YOU GET GIGS All this is important because conference organizers use linked-in to source speakers. The more 1st degree connections you have and the better your profile keywords are, the more likely it is that your profile will bubble up in search results for, “speaker on XYZ Topic”
  45. 02HOW DO YOU GET GIGS Last but not least, generate content. For example, post the decks that you present on Slideshare.com and then link them to your linked-in profile page.
  46. 02HOW DO YOU GET GIGS Similarly, if you can get a copy of a video of you speaking, add it to youtube and link that from your Linked-in profile too. Finally, make sure your social media identity is all over your slide deck. Be very findable.
  47. 02HOW DO YOU GET GIGS 2. SPONSORED SLOTS Of course, many speakers get gigs because they pay to speak. This is very common for vendors. If you sponsor an event, you usually get X speaking slots and a trade show booth.
  48. 02HOW DO YOU GET GIGS This can get expensive quickly though, so I don’t suggest this as a long-term approach. But it is a good way to get a few events under your belt so that you can start leveraging the other guerrilla marketing methods suggested here.
  49. 02HOW DO YOU GET GIGS 3. BEFRIEND SPEAKERS IMHO, the best way to get gigs is to become friends with good speakers, and position yourself as a go-to speaker for event overflow.
  50. 02HOW DO YOU GET GIGS I get about 2 requests per month to speak. In order to maintain a modicum of sanity, I speak at 1 event ever month and a half or so. That means I have to turn down lots of events. Hence, event overflow
  51. 02HOW DO YOU GET GIGS Of course, as you can imagine, I don’t exactly turn these things down. Instead, I try to find good alternate speakers for the conference organizers. This earns me reciprocity credit from both my pals and the event organizers. Whoo hooo!
  52. 02HOW DO YOU GET GIGS So, the more speakers you can understudy, build a mentoring relationship, or who are just buddies, the more gigs you’ll get. Of course, you’ll need to do a phenomenal job, or you’ll burn your rep fast! So I’d get your chops down first and then develop this resource.
  53. 02HOW DO YOU GET GIGS 4. WORK YOUR WAY UP Further, start small and work your way up. There are many opportunities to speak in front of crowds of 8!
  54. 02HOW DO YOU GET GIGS While this may seem small, doing this builds your experience and reputation so that when you get a chance to front a 400 person stage, you’ll be ready.
  55. 02HOW DO YOU GET GIGS Also, scoring a small gig at a user group or meet-up is much easier as these groups are often undersupplied
  56. 02HOW DO YOU GET GIGS I’ve even heard of people volunteering for stage-crew one year and then coming back to speak in the next in a slightly Machiavellian tit-for-tat play.
  57. 02HOW DO YOU GET GIGS 5. BE PERSISTENT Finally, listen, you are going to get rejected. No problem. Just keep trying. Think Barney Stinson’s approach to the bar scene.
  58. 02HOW DO YOU GET GIGS Oh. And one last thing. Payment. It will take some time before you can realistically demand payment for speaking. However, you should never be out of pocket.
  59. 02HOW DO YOU GET GIGS Ensure that the conference organizer agrees to pay you for (and actually pays): • Transport to & from the airport (I used to forget this, and it adds up) • Plane tickets (usually economy / budget) • Travel insurance embedded in flights • Accommodation charges (including room-service meals and wi-fi) – I recommend that you arrive the day before, so you have time to scope venue & get your groove on
  60. 03HOW DO YOU DEVELOP A TOPIC
  61. 03HOW DO YOU DEVELOP A TOPIC Many conference organizers will give you a topic, or a set to choose from
  62. 03HOW DO YOU DEVELOP A TOPIC Don’t feel restricted to those topics. Though they may not say it, most organizers are happy for you to change topics or just create your own - so long as it blends with the overall conference theme
  63. 03HOW DO YOU DEVELOP A TOPIC What is more important is that you choose a topic that makes you passionate
  64. 03HOW DO YOU DEVELOP A TOPIC Because, more than anything else, it is passion that creates memorable conference audience experiences.
  65. 03HOW DO YOU DEVELOP A TOPIC That said, I’d also recommend choosing a topic that has the potential to make the audience passionate too.
  66. 03HOW DO YOU DEVELOP A TOPIC With this in mind, when I speak, I try to choose something inspirational, contrarian, or unexpected.
  67. 03HOW DO YOU DEVELOP A TOPIC What I never do, is set out to explain anything. Explanation is better done in other mediums like books, videos, or workshops. In a 30 minutes presentation, you simply don’t have time to explain anything.
  68. 03HOW DO YOU DEVELOP A TOPIC Conference presentations should inspire, not explain! They should leave the audience wanting to follow-up in greater detail, not satiated (bored).
  69. 03HOW DO YOU DEVELOP A TOPIC That doesn’t mean that your talk should be all fluff. You do need credibility and to add value as an expert. But it does mean that the focus should be on “why” questions, not “what” answers.
  70. 03HOW DO YOU DEVELOP A TOPIC Finally, scope down your messages. As a rule of thumb, I try to hit no more than 3 major themes in 30 minutes and no more than 1 minor theme every 3-5 minutes of speaking time.
  71. 03HOW DO YOU DEVELOP A TOPIC Oh wait, one more thing. Make sure your presentation is going to be sexy to the conference attendees
  72. 03HOW DO YOU DEVELOP A TOPIC Have a strong and relevant bio and a good, professional, hi-res photo
  73. 03HOW DO YOU DEVELOP A TOPIC Have a sexy presentation title! Approaches to dealing with software end-of-life issues 10 Ways to Kill Zombie Software! BAD! BETTER!
  74. 03HOW DO YOU DEVELOP A TOPIC Proper pre-event marketing can really make a difference. You’ll help self-select the audience as they will attend the talks that pique their curiosity,
  75. 04HOW DO YOU PREPARE
  76. 04HOW DO YOU PREPARE I don’t want to repeat what is already well documented online. So, what follows is a set of slideshare decks that together give you every trick you need to produce awesome material.
  77. CLICK THUMBNAIL TO VIEW THE DECK 04HOW DO YOU PREPARE
  78. CLICK THUMBNAIL TO VIEW THE DECK 04HOW DO YOU PREPARE
  79. CLICK THUMBNAIL TO VIEW THE DECK 04HOW DO YOU PREPARE
  80. CLICK THUMBNAIL TO VIEW THE DECK 04HOW DO YOU PREPARE
  81. 04HOW DO YOU PREPARE But, in case you’ve no time, here is my ‘best of’ notes: 1. One Message / slide (no bulleted lists like this one) 2. Make your slides beautiful and engaging (font, color, images, etc.) 3. Present ideas, not data 4. Have an awesome cover page (that is the slide that will be shown longest) that looks beautiful and summarizes the important message 5. Know your audience and what’s in it for them 6. Know the A/V setup and requirements
  82. 05HOW DO YOU PRESENT
  83. 05HOW DO YOU PRESENT Once again, I don’t want to repeat what is already well documented online. So, what follows is a set of slideshare decks that together give you every trick you need to present awesomely.
  84. CLICK THUMBNAIL TO VIEW THE DECK 05HOW DO YOU PRESENT
  85. CLICK THUMBNAIL TO VIEW THE DECK 05HOW DO YOU PRESENT
  86. 05HOW DO YOU PRESENT But, to summarize, here is my ‘best of’ notes: 1. Practice, practice, practice (be able to give the presentation even if all A/V fails) 2. Be rested & ready (No changes to your deck within 24 hours of presenting) 3. Arrive early & scope out the venue, the A/V, and the audience 4. Watch your body language, volume, tone, and speed 5. Ask conference admins to get you a speaker monitor so you never have to turn around to see your slides 6. Make sure you control the text of your introduction and talk through it with whoever is introducing you
  87. 06HOW DO YOU HANDLE Q&A
  88. 06HOW DO YOU HANDLE Q&A OK, Just one more slideshare reference, I promise!
  89. 06HOW DO YOU HANDLE Q&A And the ‘best of’ summary: 1. Prepping for Q&A is just as important as prepping the deck 2. Stay on Message during Q&A 3. Predict the questions (and prepare answers) in advance 4. Paraphrase before answering 5. Engage everyone 6. Be nice 7. Don’t bullshit 8. Don’t end on an answer. End on your messaging 9. Be brief
  90. 07HOW DO YOU FOLLOW-UP
  91. 07HOW DO YOU FOLLOW-UP If you are building a brand as a speaker, follow-up is perhaps just as critical as the presentations themselves, because this is where you generate marketing momentum.
  92. 07HOW DO YOU FOLLOW-UP I’ve got 4 pieces of advice…
  93. 07HOW DO YOU FOLLOW-UP 1. Link-in to fellow speakers We already mentioned how important it is to build your network of speakers. Overflow work is a great way to pick up speaking gigs. In addition, if you are linked-in to speakers, you will be more credible to conference organizers looking for talent as they will source first from who they know.
  94. 07HOW DO YOU FOLLOW-UP 2. Link-in to conference organizers And, not to beat a dead horse, but get those organizers into your contact list so that you always stay at the top of their mind as they plan for future events.
  95. 07HOW DO YOU FOLLOW-UP 3. Link-in to audience members Beware of conference stalkers. You’ll see what I mean. However, do link-in whenever you can. These guys can even give you recommendations on linked-in if you ask them.
  96. 07HOW DO YOU FOLLOW-UP 4. Post • Post your deck, videos, and photos to all your social media channels • Blog about the experience • Have a speaker’s page that lets folks know when, where and what of upcoming engagements
  97. That’s it! Good luck!
  98. 1. WHY SPEAK • Professional Dev • Business Dev • Benefit from prep • Stretch yourself • Get approval 2. HOW TO GET GIGS • Social Media Networking • Sponsored slots • Befriend speakers • Work your way up • Be persistent • Don’t go out of pocket 3. DEVELOP TOPICS • Have and inspire passion • Don’t explain, inspire • Limit your scope • Be sexy 4. HOW TO PREPARE • One Message/slide • Beautiful slides • Ideas, not data • Great Title page • Know what’s in it for audience • Manage A/V 5. HOW TO PRESENT • Practice, • Be rested • Arrive early & scope • Watch body language, volume, tone, & speed • Speaker monitor 6. HOW TO HANDLE Q&A • Stay on Message • Predict the questions • Paraphrase • Engage everyone • Be nice • Don’t bullshit • Be brief 7. FOLLOW-UP • Link to speakers, organizers & audience • Post like mad!
  99. SHARE THIS DECK & FOLLOW ME(please-oh-please-oh-please-oh-please) Selena Sol asks….. http://www.slideshare.net/selenasol/presentations stay up to date with my future slideshare posts selena@selenasol.com http://www.linkedin.com/pub/eric-tachibana/0/33/b53
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