Case Study: HSBC Rebranding in France

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Case Study: HSBC Rebranding in France

  1. One Last PieceMaximizing the value of the CCF acquisition throughbrand unification FYI: The Case Study
  2. WHAT1 What we propose To maximize the value of CCF acquisition WHY2 Why our proposal there is one remaining piece maximizes value HOW3 How we will implement & mitigate risks We propose to unify HSBC brands in France4 WHO & WHEN Referencing the details Clarify our identity to clients, staff &5 FINAL WORDS partners as the World’s Local Bank
  3. WHAT1 What we propose Maximize profitability for corporate, local businesses & global clients WHY2 Why our proposal maximizes value DRIVING REVENUE REDUCING COSTS HOW • Clear market • Economies of scale3 How we will implement & positioning mitigate risks • A branch on every • Efficiencies w/client-4 WHO & WHEN corner presence facing technology Referencing the details • New business • Everyone rows5 FINAL WORDS together Project valuation: EUR150 mil Cost to implement: EUR 27 mil EUR 123 mil 
  4. WHAT1 What we propose We have taken important steps already2 WHY • Integration complete Why our proposal maximizes value • Logo and tagline universally used HOW3 How we will implement & mitigate risks • Market research completed4 WHO & WHEN Referencing the details Given great value, we must be sensitive to5 FINAL WORDS remaining risks
  5. 1 WHAT What we propose We must deliver real perceived value to our customers WHY2 Why our proposal maximizes value CONCERNS RESPONSES • “The English are • Success stories HOW coming!”3 How we will implement & mitigate risks • I feel nervous, • HSBC is a global bank. insecure, and/or angry4 WHO & WHEN • McDonaldization • No changes to services or Referencing the details products. • Will prices go up? • The local guys from top to5 FINAL WORDS bottom are behind it 100% • This merger is being done the “French Way”
  6. WHAT1 What we propose We depend on our staff to deliver value WHY2 Why our proposal maximizes value CONCERNS RESPONSES • Is my job is at risk? • We have built buy-in through HOW the process3 How we will implement & mitigate risks • Is this the end of a • No senior management legacy? changes4 WHO & WHEN Referencing the details • Will we lose our way • “Join the club” message of working?5 FINAL WORDS • Lunch-and-learns success stories • Transparency
  7. WHAT1 What we propose Given time available…. WHY • Focus today is key messages2 Why our proposal maximizes value HOW • Detailed plan waiting for you3 How we will implement & mitigate risks4 WHO & WHEN Referencing the details5 FINAL WORDS
  8. WHAT1 What we propose WHY2 Why our proposal maximizes value HOW3 How we will implement & mitigate risks4 WHO & WHEN Referencing the details5 FINAL WORDS Thank you!
  9. WHAT1 What we propose There are lessons to be learned WHY DIFFERENCES SIMILARITIES2 Why our proposal maximizes value • Rebranding “and” • It’s more than just integration “systems” integration HOW • Market conditions • Use a structured approach.3 How we will implement & mitigate risks4 WHO & WHEN Referencing the details5 FINAL WORDS

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