STRATEGY
ABSOLUTE MUST HAVES

01 STOP NAVEL GAZING! YOUR
STRATEGY DEFINES HOW YOU UNIQUELY & DEFENSIBLY DELIVER CUSTOMER VALUE. IT’S ABOUT THEM, NOT YOU.

02 LOOK AHEAD! THE VISION
SHOULD INSPIRE, NOT JUST EXPLAIN. STRATEGY IS ABOUT WHERE WE ARE GOING, NOT WHERE WE ARE.

03 KEEP IT SIMPLE TROOPS
AT EVERY LEVEL MUST RELATE & BE ABLE TO ALIGN PERSONAL DAY-TO- DAY WORK. BUT SIMPLE IS NOT SIMPLISTIC. (AND NO MORE THAN 6 OBJECTIVES AT A TIME PLEASE!)

04 CULTURE EATS STRATEGY FOR
BREAKFAST! ADDRESS CULTURE & CHANGE UP FRONT AND REMEMBER THAT WITHOUT BUY-IN & DAY-T0-DAY, IN-THE-TRENCHES EXECUTION, YOUR STRATEGY IS JUST A POWER POINT DECK.

05 ASSIGN OWNERSHIP STRATEGY MUST
BE OWNED BY SPECIFIC PEOPLE WITH SKILLS, SCOPE, AND AUTHORITY TO MAKE IT HAPPEN.

06 ALIGN TIE THE EXECUTION
PLAN DIRECTLY INTO THE BUSINESS STRATEGY & BUDGET, OBJECTIVE FOR OBJECTIVE. FROM JANITORS ALL THE WAY DOWN TO SENIOR MANAGERS

07 KEEP IT REAL 20%
STRETCH IS FINE, BUT NOT MUCH MORE. STRATEGY SHOULD BE FIRMLY BASED IN EXISTING CORE COMPETENCIES AND BE EXECUTABLE. IT SHOULD ALSO DEFINE WHAT WE WON'T DO.

08 GOVERN IT DEFINE RELEVANT,
COLLECTABLE METRICS TO MONITOR PROGRESS AND EMPOWER GOVERNANCE FOR ON-GOING EXECUTION & EXCEPTIONS

09 COMMUNICATE IT PLAN &
BUDGET FOR COMMUNICATION. IF THE TROOPS DON’T KNOW THE STRATEGY, OR HAVE A MISINTERPRETATION OF IT, THE WHOLE THING COLLAPSES

10 DON’T RUSH IT GOOD
STRATEGY DEVELOPMENT INCLUDES TIME TO JUST SIT & MARINATE.

CREATIVE COMMONS ATTRIBUTIONS Title Slide:
http://www.flickr.com/photos/jasonbrown2013/ Slide 2: http://www.flickr.com/photos/sherihall/ Slide 3: http://www.flickr.com/photos/peternijenhuis/ Slide 4: http://www.flickr.com/photos/nanagyei Slide 5: http://www.flickr.com/photos/matthew_norris/ Slide 6: http://www.flickr.com/photos/inlinguamanchester/ Slide 7: http://www.flickr.com/photos/jepoirrier/ Slide 8: http://www.flickr.com/photos/ejmc/ Slide 9: http://www.flickr.com/photos/tonyjcase/ Slide 10: http://www.flickr.com/photos/bisgovuk/ Slide 11: http://www.flickr.com/photos/heyitschili/ Slide Design: http://www.slideshare.net/jazzinside/10-golden-rules-of-pr

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