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Postgres needs an aircraft carrier

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The math has been checked multiple times by @pgsnake. It's right.

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Postgres needs an aircraft carrier

  1. 1. Postgres needs an Aircraft Carrier Selena Deckelmann Prime RadiantSoPG (with help from Dave Page) mCo e Cfo n .EU nfe re0 2 n1c 1e
  2. 2. 11 20 U nf.E CoPG
  3. 3. Statistics (aka proof) In 2011: • 8 conferences in the US and Canada • 7 conferences in Europe and Russia • Many conferences in Japan • Many conferences in South America • Made plan for a conference on MarsPG Co nf.E U 20 11
  4. 4. What we know • Other commercial database vendors are famous for their boats.PG Co nf.E U 20 11
  5. 5. Clearly... • We need a Postgres Cruise.PG Co nf.E U 20 11
  6. 6. But... • Cruise liners typically house 4000 people. • That’s expensive to rent out.PG Co nf.E U 20 11
  7. 7. We need another option. 1e n1c re0 2 nfe .EU Cfo n mCo e PG So
  8. 8. We need an Aircraft Carrier.SoPG mCo e Cfo n .EU nfe re0 2 n1c 1e
  9. 9. Short Marketing interlude • Crossing the Chasm (could be interpreted as a boating analogy)PG Co nf.E U 20 11
  10. 10. The Chasm • “Visionaries” vs. “Pragmatists” • We need to figure out who the Pragmatists are. And dominate some market segments.PG Co nf.E U 20 11
  11. 11. FILL OUT THIS SURVEY: http://chesnok.com/u/5eSoPG mCo e Cfo n .EU nfe re0 2 n1c 1e
  12. 12. Back to the carrier • Once we figure this marketing thing out, we will capture nearly: 30% of the database market. • Really.PG http://chesnok.com/u/5e Co nf.E U 20 11
  13. 13. 30% of the database market is worth: 11.5 BILLION DOLLARS (about € 96 MILLION)SoPG m http://chesnok.com/u/5e Co e Cfo n .EU nfe re0 2 n1c 1e
  14. 14. How much does an aircraft carrier cost? • http://wiki.answers.com/Q/ How_much_does_an_aircraft_carrier_cost • “The Reagan cost $5 billion.”PG http://chesnok.com/u/5e Co nf.E U 20 11
  15. 15. HOWEVER • We can get them used. • For $6 million dollars (approx € 50,000).PG http://chesnok.com/u/5e Co nf.E U 20 11
  16. 16. DO YOUR PART. • Fill out the survey. • Help us capture 30% of the database market. • So we can buy an aircraft carrier. • And have a Postgres Cruise. THANKS!PG http://chesnok.com/u/5e Co nf.E U 20 11
  17. 17. FILL OUT THIS SURVEY: http://chesnok.com/u/5eSoPG mCo e Cfo n .EU nfe re0 2 n1c 1e

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