1.
Creating an unforgettable dining experience involves more than just
great tasting food. Diners expect to be impressed through all five
senses — this is how to do it.
SIGHT
• Use lighting appropriate to the mood you want to create.
• Avoid clutter, as it causes confusion and anxiety with patrons.
• Clean and dust all surfaces daily.
• Create signage and menus that reflect your brand.
• Offer a patio with beautiful landscaping and fencing.
RESTAURANT AMBIENCE
PERFECT FOR
SOUND
• Quiet dining works for romantic settings and older age groups.
• A loud dining area works for younger patrons and a party atmosphere.
• Sounds from the kitchen — sizzles, clatters and clangs — can be
quite appealing.
• Music or TV, if used, must be appropriate in style and volume.
• Eliminate harsh or annoying sounds, such as blenders and
employee chatter.
SMELL
• Pull air into the kitchen so patrons are not overwhelmed by
cooking smells.
• The smell of freshly baked bread or pastries is universally appealing.
• Make sure cleaning solutions have pleasant odors and do not
overpower patrons.
• Avoid clashing scents, such as flowery deodorizers and
flame-grilled burgers.
• Washrooms must continually be checked, cleaned and deodorized.
TASTE
• Adding seasonal foods and drinks to the menu is sure to
be well-received.
• Offer mild, mildly spicy and very spicy menu options.
• Roasting vegetables enhances flavor and patron satisfaction.
• Don’t cut corners on quality for coffee, tea, wine and other beverages.
• Serve all food quickly and at the ideal temperature.
TOUCH
• Fine china and casual dining do not mix — patrons can’t relax.
• Silverware should be substantial, never flimsy.
• Sticky floors and tables are a major turnoff.
• Keep the dining area at a pleasant, cool temperature.
• Serve cold food on cold plates, hot food on hot plates.
Five Sensesthe
selectspacepartitions.com
78% OF MILLENNIALS SAY they would rather spend money on a desirable
experience or event over buying something desirable, and
55% OF MILLENNIALS SAY they they’re spending more on events
and live experiences than ever before.
Source: eventbrite-s3.s3.amazonaws.com/marketing/Millennials_Research/Gen_PR_Final.pdf