Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Pinterest marketing


Published on

pinterest marketing,how to use pinterest,

Published in: Technology, Business
  • Be the first to comment

Pinterest marketing

  1. 1. PINTEREST MARKETING Sejal Visawadia
  2. 2. WHAT IS PINTEREST? •Pinterest is a Pin Board style Social Photo and Video Sharing site launched in 2009 by Cold Brew Labs Inc. •Pinterest is the “Fastest growing Social Networking Service in the World.” • Pinterest allows users to create and manage image collections according to related theme. • It allows users to browse other’s Pin Boards for Re-Pin for their collections and Likes photos.
  3. 3. WHAT IS A PIN?  A pin is an image added to Pinterest. A pin can be a dded from a website using the Pin It button, or you can upload images from your computer. Each pin added using the Pin It button links back to the site it came from.
  4. 4. WHAT IS A REPIN?  A repin is adding an image you find while browsing Pinterest to your own board. When you repin an image, the user who first pinned the image will also get credit. Repins maintain the source-link of the image no matter how many times it’s repinned.
  5. 5. HOW TO REPIN AN IMAGE  There are two ways to repin an image: When viewing a pin in thumbnail-view, mouse-over the pin and click the Repin button.  When you're viewing a pin in full-size view, click the Repin button at the top-left corner.  After you click Repin, choose a board. You can edit the description of the pin and choose to share it on Facebook and/or Twitter. Then click Repin.
  6. 6. WHAT IS THE DIFFERENCE BETWEEN LIKING AND REPINNING?  Liking a pin adds the image to your profile’s Likes section; the image does not get added to one of your boards.  Repinning an image allows you to categorize the image onto one of your boards. You can edit the description of a repin. The source-link of an image is saved automatically, no matter how many times it’s repinned.
  7. 7. SOME INTERESTING FACTS ABOUT PINTEREST • Women are more favored than men on Pinterest.
  8. 8. IS PINTEREST IMPORTANT FOR YOUR BUSINESS?  Pinterest is growing very fast, daily unique visitors of Pinterest is nearly 1.5 million and spending an around 15 minutes a day on the website.  In January 2012, Pinterest drive greater traffic to websites than combined Google Plus, Youtube, LinkedIn.  So, Pinterest offers opportunity to Businesses and Internet Marketers to grow their business.
  9. 9. PINTEREST MARKETING Register at Pinterest and create a username, you can use business name as your username.
  10. 10. PINTEREST MARKETING •At the time of setting up your Pinterest account, add a paragraph about you, add your business name on your profile and your business description and keyword-rich text in your About Description. • Add your website or blog URL in your profile.
  11. 11. PINTEREST MARKETING •After creating a Pinterest account, you can create online Boards on different topics related to your business and then you can add videos and images to your Boards by pinning them. •Name your pin boards according to your services and products. Be creative to name your pin board. •You need to keep your board names interesting but short.
  12. 12. PINTEREST MARKETING • Connect your Pinterest account to your other social media sites like Facebook and Twitter to get most visibility for your pins; it will help you to gain your followers . • Integrate your Pinterest account with Facebook’s timeline; this is very powerful featuring which able to post your content on both the side at same time.
  13. 13. PINTEREST MARKETING Follow other Pinterest users with related theme and in your local area.
  14. 14. PINTEREST MARKETING Put a Pinterest follow button on your website so that visitor of your website can follow you or your business on Pinterest easily.
  15. 15. PINTEREST MARKETING • Pin lots of quality images and videos on your board. • Infographics are the highly popular content these days. People likes Infographics, so develop some Infographics related to your business and Pin it on Pinterest.
  16. 16. PINTEREST MARKETING You can tag other Pinterest user in your pins it will help to grow your network, you can use @username to tag.
  17. 17. PINTEREST MARKETING Not just pin your own unique stuffs as well as repin other’s pin, it will help to increase your follower.
  18. 18. PINTEREST MARKETING Always write an informative description at the time of Pin an image. This description will use when other people will Re-pin it. You can use your business name in the description for branding of your business.
  19. 19. PINTEREST MARKETING Choose keywords accordingly your business and add in image’s description so that other people can find your images at time of searching.
  20. 20. PINTEREST MARKETING If you want to see who is pinning your images videos, you can find it on this url just replace “yoursite” with your website url
  21. 21. PINTEREST MARKETING You can add your price on your pins, if you want your own Pinterest shop. Just add $ symbol followed by item’s price in your image’s description. If you add prices to your Pin, these pins will be featured in Pinterest’s Gift section
  22. 22. PINTEREST MARKETING If you host and participate in any events like webinars or other classes you use the material and pictures and videos of events
  23. 23. PINTEREST MARKETING You can use Pinterest Board for case studies; Turn your text case studies into beautiful and interesting pictures or videos people will like it
  24. 24. PINTEREST MARKETING You can run a Pinterest contest for your reader. Invite your readers to Pin links and images from your blog post or website and inspire them. You can offer a prize for it. You can create a board for discounts coupons and update regular discounts information about your business on it.
  25. 25. PINTEREST TOOLS AND APPS You can find Pinterest Tools Apps at Pinterest Goodies for Pinterest marketing. Pin It Button for Web Browser, Pinterest Apps for iPhone, Follow Button for Websites or Blogs and Pin It Button for Websites or Blogs are available here If you are using Google Chrome you install Pinterest Chrome Extention. For WordPress blogger you can add Pinterest WordPress Plugin for your blog.
  26. 26. Thank you