Natural pickles

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PICKLES MAKETING

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Natural pickles

  1. 1. NATURAL PICKLES SEJAL VISAWADIA
  2. 2. Introduction •A pickle is specialties of India and assumes important position in the Indian Cuisine. •Pickles enhances the tastes of the meal and increases the satisfaction after every meal. •Pickles are prepared from fruits and vegetables and they supplement the food with vitamins and minerals. •They are an integral part of any Indian diet. •They are generally spicy but some are sweet also. They are table enriches.
  3. 3. Pickles in India range from spicy to sweet and soft to crispy. They're the perfect partner for a well made meal and a 'perker-upper' for a not so perfect one!
  4. 4. VISION As a leading quality manufacturer in the market, our vision is to expand globally and be recognized as an Indian house hold name around the world.
  5. 5. MISSION    To serve a product of choice To provide our customers with quality products made with the best ingredients that meets market demands. We are committed to continuously improve and believe largely in customer satisfaction.
  6. 6. OUR VARIENTS
  7. 7. COMPANY PROFILE Our company is producing pickles of about 40 kg’s per day.  There will be 26 working days in a month. Therefore in a month we produce 1040 kg’s of pickles.  Profit sharing ratio 1:1 
  8. 8. IMPLEMENTATION SCHEDULE  Project implementation will take a period of 2 months.
  9. 9. REGISTRATION FORMALITIES        Name of the director 1 ration card copy Residence certificate 2 passport size photo 1 Application is to be fill Certification of FPO( Fruit product order) Certification of PFA(Prevention of Food Adulteration)
  10. 10. TECHNICAL ASPECT  Location  Plant Layout  Manufacturing Process Design  Production, Planning & Control
  11. 11. LOCATION  The plant will be located in Malad west keeping in view the availability of raw material is easily available there i.e. easy available of lime, mango, vegetables, electricity, powe r, skilled labour and transport facilities.
  12. 12. Plant Layout    Plant layout refers to the physical arrangement of facilities. The overall objective of the plant layout is to design a physical arrangement that meets the required output quality and quantity most economically. A house in the west of western suburb of Mumbai-- Malad will be taken on rent. It will be a row house. It will be divided into sections with respect to the work performed there.
  13. 13. Row house in Malad (west) Malwani
  14. 14. MANUFACTURING PROCESS DESIGN
  15. 15. PRODUCTION,PLANNING AND CONTROL   Production planning and control can be defined as the process of planning the production in advance, setting the exact route of each item, fixing the starting and finishing dates for each item, to follow-up the progress of products according to orders. Main functions of production planning and control include Planning, Scheduling, Dispatching and Follow-up.
  16. 16. IN DETAILS 1) HOW MUCH TO PRODUCE ?   5 Females in each shift. 1 shift 20 kgs i.e. 40 kgs in a day. 2) HOW MUCH TIME REQUIRED TO PREPARE PICKLE ?   Two shifts i.e. 9:00am – 2:00pm & 3:00pm – 8:00pm 3 preparing & 2 assisting i.e. Total 5 females working to prepare.
  17. 17. 3) HOW MUCH TIME REQUIRED FOR PACKAGING OF PICKLES? 4) HOW MANY MIXER, KNIFES, CUTTERS , UTENSILS WILL BE USEFUL ? 2mixers 5 Knives And 5 Cutters Electrically Operated Tray Dryers with 48 Trays 1 Dozen of spoons for mixing (a set of spoons of all sizes) 1 dozen of bowls for storing the vegetables (a set of bowls of different sizes) 3 Frying pans
  18. 18. 5) FROM WHERE TO PURCHASE RAW MATERIALS & OTHER EQUIPMENT ?  Crawford market in town for utensils.  Vashi market for other raw materials. 6) HOW MANY WEIGHTING SCALES MACHINES REQUIRED ?  One weighing machine.
  19. 19. 7) HOW MUCH RAW MATREIAL REQUIRED ? 8) HOW MUCH PACKAGING MATERIAL REQUIRED ?
  20. 20. 9)HOW MANY LABOURS WILL BE REQUIRED?
  21. 21. Inventory planning
  22. 22. OUR PRODUCT     Natural pickles provide a unique range of pickles. Pickles like lemon pickles, mango pickle, cucumber pickle & garlic pickle. All made with preservatives. They are homemade
  23. 23. Strength -- Naturals pickles are homemade. The cost of our product is also lower as compared to other pickles. Weakness -- This product is new introduced in market. As a result it has to compete with other old and well known products which consumers have been using.
  24. 24. Opportunities -- There are good opportunities of profits as consumers would like to buy a lower priced product. This product will be demanded in retail shops & super markets as a result.  There are opportunities of expansion of the firm too with production at a larger scale. Threats -- The threats would be the other famous & demanded pickles brand that already exists in the market. People are used to the taste of their product.
  25. 25. MARKETING  MARKET RESEARCH  TARGET AUDIENCE  COMPETITORS  STRATEGIES  PRODUCT MARKETING CHANNELS
  26. 26. MARKET RESEARCH    These products have very good market potential as they are consumed in most of the households, restaurants, other eateries, clubs, hostels etc. They are sold through many outlets like grocery shops, departmental stores etc. The average consumption of pickles is around 2 kg’s. per family per year.
  27. 27. TARGET AUDIENCE Housewives  Chefs and cooks  Restaurants  Canteen  Wholesalers  Retailers  Fast food stalls  Shops 
  28. 28. COMPETITORS Our competitors are all the leading brands like: Mother recipe  Nilons  Priya pickles 
  29. 29. MARKET STRATEGY   Two people will be appointed to distribute pamphlets in places like markets outside offices bus stops and other public areas. Distributing free samples.
  30. 30. PRODUCT MARKETING CHANNELS
  31. 31. FINANCIAL PLAN CAPITAL INPUTS : 1) LAND & BUILDING 2) PLANT & MACHINERY 3) MISELLANEOUS ASSESTS 4) UTILITIES  RAW & PACKING MATERIALS  HUMAN POWER 
  32. 32. CAPITAL INPUTS: 1) LAND & BUILDING  A house of 40 * 25 fts duplex row house in the Malad malvani area will hired on rent .  The rent will be 40000 per month.  There will be three rooms on the ground level that is kitchen, wash area & office room.  Sections on the top will be store room, packaging room, terrace & washroom. The sections will be divided by the staircase.
  33. 33. PLANT AND MACHINERY REQUIREMENTS  With 300 working days and 2 shifts per day, following machines are suggested:
  34. 34. MISCELLANEOUS ASSESTS  Assets like furniture and fixtures, plastic crates & tubs, working tables, storage racks etc. shall also be required for which a provision of Rs.70,000/- is adequate. UTILITIES  Power requirement shall be 15 HP whereas per day water requirement shall be 550-600ltrs. for washing of fruits or vegetables and for potable and sanitation purposes.(Rs.200 monthly),(Rs.3000 monthly).
  35. 35. RAW AND PACKING MATERIALS   This project will be set in Malad malvani so there will be easy available of mangoes, lemon, and other and vegetables which is required for manufacturing the pickles. Since except green chillies and lemons, all other products are available only during certain seasons, they should be cured and dehydrated during the season and stored properly for use during off-season.
  36. 36. DETAILS OF THE PROPOSED PROJECT 1) MACHINERY Machines worth Rs 97500/- shall be needed as spelt out earlier. 2) MISCELLANEOUS ASSETS A provision of Rs.70, 000/- is adequate as mentioned before.
  37. 37. 3) SOME OTHER FIXED ASSETS: Some assets like a refrigerator costing Rs 8000/- will be bought.  Another important asset will be the delivery van which will be second hand again. This will cost about Rs 80000/-.  Annual fuel requirement will be 53040  A landline phone will also be bought costing up to Rs. 1500/-. 
  38. 38. 4) PRELIMINARY & PREOPERATIVE EXPENSES   Many expenses shall have to be incurred prior to commercial production like market survey, registration, establishment and administrative expenses, trial run expenses, interest during implementation, travelling etc. A provision of Rs. 50,000/- should be adequate.
  39. 39. 5) Other expenses:  More over work overheads like tea, sum emergency requirement of raw material, snacks, etc. will cost up to 500 s a day.  Therefore 13000Rs/- a month and 156000 Rs/a year.
  40. 40. Pricing of the Product  Mango pickle –Rs 150 / Kg  Garlic pickle –Rs 140 / Kg  Cucumber pickle –Rs 100 / Kg  Lemon pickle –Rs 120 / Kg

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