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1. Web Palooza 2012

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Web marketing et e-business à l'heure du cross-canal.
Tout le monde connait le « parcours shopper » ou encore le « purchase funnel ». Les canaux de communication se sont multipliés, Display, TV, Web, Mobile, Média Sociaux… Nous sommes aujourd'hui à un tournant où du Multi-canal, nous allons plutôt vers le cross-canal où tous ces canaux interagissent et surtout s'intègrent pour offrir la meilleure des expériences possibles pour le consommateur.

Quelles solutions concrètes pour accompagner vos clients et vos consommateurs tout au long de leur parcours ? Comment leur offrir une expérience améliorée ? Faut-il tout miser sur les medias sociaux ? Le display et les sites Web sont-ils devenus « has-been » ou s'agit-il de trouver le bon équilibre entre vos canaux traditionnels et les nouvelles opportunités qui vous sont proposées ?

Published in: Technology, Business
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1. Web Palooza 2012

  1. 1. Agenda
  2. 2. Introduction
  3. 3. Thibault ThouzeryEmakina@thushhush
  4. 4. Pause
  5. 5. Gwenaëlle BretonKRYS Group
  6. 6. Christine GoudedrancheIRSN
  7. 7. Q&A
  8. 8. Pause Déjeuner
  9. 9. Agenda
  10. 10. Greatest campaign ever !
  11. 11. Nam Ma KimMicrosoft Advertising
  12. 12. Michaël V. DandrieuxEranos@souslecedre
  13. 13. Pause
  14. 14. SSID : APEX-HOTSPOTCode : WPA@SPOT02
  15. 15. Noëlly Grondin-DevoucheLaurent MoulagerValtech
  16. 16. Conclusion
  17. 17. Software + Services Live Devices
  18. 18. maps
  19. 19. s

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