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Jacob Møller, Kiloo


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Jacob Møller, Kiloo

  1. 1.
  2. 2. CONCLUSION<br />30+ minutes spent per user!<br />Apps are high level involvement.<br />When people love the app, they love the sender!<br />
  3. 3. THE MAP<br /><ul><li>See my Facebook friends on map
  4. 4. Watch shuttle buses go in real-time
  5. 5. Overview of all bars and stages
  6. 6. Watch my position on the map</li></ul>Statistics<br />GPS positions updated 860.000+ times<br />Minimum 1200+ hours spent browsing the map<br />
  7. 7. DOUBLE PAGE MENU <br /><ul><li>6 festival sponsors within the app
  8. 8. 17 menu items</li></ul>Statistics<br />‘About and information’ clicked 10.000+ times<br />‘SmukFest News’ was clicked 44.000+ times<br />‘Rockflowers’ was opened 12.500+ times <br />
  9. 9. MY FESTIVAL<br /><ul><li>Compose your own festival program
  10. 10. Setup reminders
  11. 11. Get more information about each band</li></ul>Statistics<br />‘My festival’ was clicked 49000 times+<br />
  12. 12. SPIN THE BOTTLE<br />Captain Morgan ‘Spin the Bottle’ Quiz<br />Answer Skanderborg Festival related quiz questions in <br />four categories. Hit ‘chance’ to enter a draw to win prizes <br />(tickets, beers, coupons).<br />Disable quiz-mode to play regular ‘spin the <br />bottle’ at the camp sites.<br />Statistics<br />Bottle spun 120.000+ times in quiz mode <br />and 9500+ times in regular mode. <br />3800+ guests participated in the draw<br />
  13. 13. GRUNDFOS ROCK FLOWERS<br />Interact with physical water spraying <br />flowers placed on the jetty. Hit the ‘play’ <br />button to start the fun!<br />Statistics<br />The Rock Flowers were turned on 5.000+ times <br />and the screen was opened 12.500+ times <br />
  14. 14. VESTAS WINDMILL<br />Blow into the microphone of your iPhone <br />to make the physical windmill spin. <br />The more people blowing collectively <br />the faster it spins.<br />Statistics<br />The Vestas screen was opened 8.500+ times. <br />Users spent on average 2.6 minutes each <br />blowing into the microphone.<br />
  15. 15. JYSKE BANK TV<br />Jyske Bank TV provided two daily festival <br />related video clips that could be streamed <br />from within the app.<br />Statistics<br />Jyske Bank TV was opened 6000+ times. <br />18.000+ clips were streamed.<br />
  16. 16. THE REAL YOUTUBE<br />Upload your own festival (uncensored) <br />Festival photos and they will be displayed <br />on the inside of a man-high concrete tube. <br />Walk through the tube to get an instant <br />glimpse of the true festival spirit.<br />Statistics<br />More than 750 photos were uploaded in four <br />days to the Real YouTube<br />
  17. 17. LIVE WEBCAMS<br />Each main stage had webcams setup to <br />stream cam feeds real-time to enable the <br />guests to get an easy accessible festival <br />overview.<br />Statistics<br />All webcams were used more than 50.000+ times <br />during the festival<br />
  18. 18. KEY STATISTICS SUMMARY<br />10.000 downloads in Denmark two weeks up to and during the Festival<br />The Diageo bottle quiz was used 120.000+ times<br />3800+ guests participated in the bottle quiz (and entered their phone number)<br />SmukFest News opened 44.000+ times<br />750+ photos were uploaded to the Real Youtube Tube through SmukFest iPhone<br />The Vestas windmill screen was opened 8500+ times. <br />Each guest spent 2.6 minutes each time. <br />
  19. 19. KEY STATISTICS SUMMARY<br />1200+ hours spent browsing the map<br />(only registered for Facebook SmukFest users).<br />Webcams were viewed 50.000+ times during the festival<br />The Rockflowers were turned on 5000+ times<br />900+ guests received the pin-code to open a treasure in the SmukFest treasure <br />hunt by correctly answering the quiz questions.<br />The stages view was opened 100.000+ times<br />
  20. 20. CONCLUSION<br />30+ minutes spent per user!<br />Apps are high level involvement.<br />People loved the app and they loved the sender!<br />
  21. 21. So… what did the usersthink?<br />5 stars “Easy to use. Super app with great features! If you are going to Skanderborg then this app is a must!”, Chris J<br />5 stars“A beautiful application. Works brilliantly. I look forward to see how it works in real life. Is completely in the spirit and style of the festival: Funny and surprising and with hugs for all.”, ØjvindØrn<br />5 stars<br />“SmukFest Rocks. This is a super cool app if you are going to Skanderborg. Many cool options and you will always have the festival agenda by hand. If you have an iPhone and are going to Skanderborg this is the app to get. Full stop.”, Valter fra Gevninge<br />5 stars <br />“Beautiful. The most beautiful app ever!”, Posse3<br />
  22. 22. Theyliked it. Why?<br />The users liked the app because it was fun, fresh, innovative and<br />RELEVANT! <br />
  23. 23. Media Exposure<br />30+ minutes spent per user in-app in 4 days means <br />5.000 hours of brand exposure. Quality exposure. High <br />involvement. <br />A similar exposure on a local TV-station (low involvement) <br />costs 300+% more in just media spending. <br />Add any advertising agency fees.<br />And we’re not counting any PR value.<br />
  24. 24. It’simportant to do it right<br />Your app represents your brand.<br />Bad reviews = bad brand exposure.<br />Good reviews = great brand exposure and love for the <br />brand.<br />Do it right the 1st time.<br />
  25. 25. Stay in touch!<br />Jacob Møller, CEO<br /><br />+45 27 11 22 34<br />Follow me on Twitter <br /><br />