WHO: a constant Twitter chat? | May 3, 20131 |WHO: a constant Twitter chat?@MonikaGehner, Team Leader, Social MediaSari @s...
WHO: a constant Twitter chat? | May 3, 20132 |Why and how does WHO use social media?WHO missionHelp save lives, preventdis...
WHO: a constant Twitter chat? | May 3, 20133 |#AddHealth2Life: de-stigmatizing ageingWorld Health Day 2012•  Global	  live...
WHO use of Social Media | May 3, 20134 |De-stigmatizing #depressionWorld Mental Health Day 2012
WHO use of Social Media | May 3, 20135 |What about our future? #Momentum1000High	  number	  of	  comments,	  in-­‐depth,	 ...
WHO use of Social Media | May 3, 20136 |#CutRiskWorld Health Day 2013 on high blood pressureExtremely	  high	  number	  of...
WHO use of Social Media | May 3, 20137 |World Health Assembly 2012Showing WHOs "kitchen" via Instagram
WHO use of Social Media | May 3, 20138 |World Health Assembly 2012Showing WHOs "kitchen" via Instagram
WHO use of Social Media | May 3, 20139 |World Health Assembly 2012Showing WHOs "kitchen" via Instagram
WHO use of Social Media | May 3, 201310 |Avian influenza A(#H7N9) virus – changing approach
WHO use of Social Media | May 3, 201311 |Avian influenza A(#H7N9) virus"Twitter chat" around the clock
WHO use of Social Media | May 3, 201312 |Avian influenza A(#H7N9) virus"Twitter chat" around the clock
WHO use of Social Media | May 3, 201313 |Avian influenza A(#H7N9) virus"Twitter chat" around the clockSince 1 April 2013Da...
WHO: a constant Twitter chat? | May 3, 201314 |Corporate accounts for One WHOTwi,er	   	   	  @WHO	  	  Facebook	   	  fac...
WHO: a constant Twitter chat? | May 3, 201315 |Strong, integrated communications/productionsince Jan 2012Media(Traditional...
WHO use of Social Media | May 3, 201316 |•  Build	  trust	  everyday	  •  Beyond	  campaigns	  •  Constant	  "Twi,er	  cha...
WHO use of Social Media | May 3, 201317 |Thank you!Monika	  Gehner	  gehnerm@who.int	  @WHO	  @monikagehner	  Sari	  SeFog...
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Community conference 2013 - WHO, Monika Gehner

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Community conference 2013 - WHO, Monika Gehner

  1. 1. WHO: a constant Twitter chat? | May 3, 20131 |WHO: a constant Twitter chat?@MonikaGehner, Team Leader, Social MediaSari @setiogi, Social MediaWorld Health Organization, @WHO, GenevaPresentation at #CCDKCopenhagen, 2 May 2013
  2. 2. WHO: a constant Twitter chat? | May 3, 20132 |Why and how does WHO use social media?WHO missionHelp save lives, preventdisease and disability,promote health.Social media objectivePeople follow WHO advice.StrategyFoster trust every day -beyond campaigns.
  3. 3. WHO: a constant Twitter chat? | May 3, 20133 |#AddHealth2Life: de-stigmatizing ageingWorld Health Day 2012•  Global  live  Twi,er  chat  #AddHealth2Life  •  15  invitees:  WHO  Offices,  NGOs,  Age-­‐friendly  CiFes  •  From  Kobe  to  Peru:  17,5  hours  •  1479  tweets  •  20  219  692  impressions  over  2  days  
  4. 4. WHO use of Social Media | May 3, 20134 |De-stigmatizing #depressionWorld Mental Health Day 2012
  5. 5. WHO use of Social Media | May 3, 20135 |What about our future? #Momentum1000High  number  of  comments,  in-­‐depth,  of  good  quality  
  6. 6. WHO use of Social Media | May 3, 20136 |#CutRiskWorld Health Day 2013 on high blood pressureExtremely  high  number  of  shares  
  7. 7. WHO use of Social Media | May 3, 20137 |World Health Assembly 2012Showing WHOs "kitchen" via Instagram
  8. 8. WHO use of Social Media | May 3, 20138 |World Health Assembly 2012Showing WHOs "kitchen" via Instagram
  9. 9. WHO use of Social Media | May 3, 20139 |World Health Assembly 2012Showing WHOs "kitchen" via Instagram
  10. 10. WHO use of Social Media | May 3, 201310 |Avian influenza A(#H7N9) virus – changing approach
  11. 11. WHO use of Social Media | May 3, 201311 |Avian influenza A(#H7N9) virus"Twitter chat" around the clock
  12. 12. WHO use of Social Media | May 3, 201312 |Avian influenza A(#H7N9) virus"Twitter chat" around the clock
  13. 13. WHO use of Social Media | May 3, 201313 |Avian influenza A(#H7N9) virus"Twitter chat" around the clockSince 1 April 2013Daily "mentions"▲ 300% on averageDaily new "followers"▲ 150% on average
  14. 14. WHO: a constant Twitter chat? | May 3, 201314 |Corporate accounts for One WHOTwi,er      @WHO    Facebook    facebook.com/worldhealthorganizaFon    YouTube      youtube.com/who    Google+    google.com/+who  Instagr.am    @worldhealthorganizaFon  Storify    h,p://storify.com/who  
  15. 15. WHO: a constant Twitter chat? | May 3, 201315 |Strong, integrated communications/productionsince Jan 2012Media(Traditionaland social)Writing FlagshipOnlineCommsDirector
  16. 16. WHO use of Social Media | May 3, 201316 |•  Build  trust  everyday  •  Beyond  campaigns  •  Constant  "Twi,er  chat"  •  Engagement  metrics  •  Infrastructure,  strategyConclusion
  17. 17. WHO use of Social Media | May 3, 201317 |Thank you!Monika  Gehner  gehnerm@who.int  @WHO  @monikagehner  Sari  SeFogi  seFogis@who.int  @WHO  @seFogi  

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