Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Using Business                     Objectives to Kill                     Scope and                     Launch Better     ...
A long time ago               in a galaxy far,                  far away…           Project Managers             and Produ...
How do we save the patient?Copyright Seilevel
So Now What?      How do we decide what features to cut?        •     Does the squeakiest wheel get to build their feature...
Activity     PDM Secrets                                 October. Issue 007     Revealed     Inside!                      ...
Typical Product Definition Approach                                    SUCCESS                                    METRICS ...
A Business Objectives Approach                                                         Features may                       ...
Using Business Objectives                                                         Business Problems                 BUSINE...
Why Don’t We Have Them?         Why Don’t You Have Business Objectives?         • Confusion about what business objectives...
Identifying Business Objectives        • Interview key business and IT stakeholders       WHY?        • Confidently ask “w...
Focus on Money        Business Objectives relate to “money”        • Reduce Costs        • Increase RevenueCopyright Seile...
Example                          Business Objective                         25% GROWTH     How can we target              ...
Selecting Features                INCREASE REVENUE/                                                              Evaluate ...
Feature Value Example     INCREASE REVENUE                                         Current state:                         ...
Challenges in Measuring Value                          Common difficulties in assigning                            value t...
What If I Can’t Identify Them?Copyright Seilevel
Questions?                                Joy Beatty                                 Seilevel                         joy....
Killing scope   productcamp austin
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
Using the PMID number to find full-text
Next
Upcoming SlideShare
Using the PMID number to find full-text
Next
Download to read offline and view in fullscreen.

Share

Killing scope productcamp austin

Download to read offline

Business Objectives are the measurable results a business desires to achieve when executing a project. They can be used to ensure that everything developed in the project contributes to the desired measurable business value. This discussion will help Business Analysts learn to develop good business objectives, to derive requirements from them, and how to apply them to control project scope.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

Killing scope productcamp austin

  1. 1. Using Business Objectives to Kill Scope and Launch Better Products Joy Beatty Vice President of Blue Ocean ServicesCopyright Seilevel
  2. 2. A long time ago in a galaxy far, far away… Project Managers and Product Managers focused their battle strategies on on-time delivery!Copyright Seilevel
  3. 3. How do we save the patient?Copyright Seilevel
  4. 4. So Now What? How do we decide what features to cut? • Does the squeakiest wheel get to build their features? • Does the most senior member of the team pick? • Why don’t we roll the dice? • Can you justify the value of your most needed features? Proposal: Select features that add the most value by using …. BUSINESS OBJECTIVES!Copyright Seilevel
  5. 5. Activity PDM Secrets October. Issue 007 Revealed Inside! The Work with a partner Popular to identify your best Product Manager Attire Best & and your worst business objectives Monkey Wins Elicitation Contest Worst See inside for “Our Top BA Model” of 2011 Cover story: Look at what companies set as the best business objectives of the year and where they simply fell flatCopyright Seilevel
  6. 6. Typical Product Definition Approach SUCCESS METRICS PRODUCT FEATURES PRODUCT CONCEPT PRODUCT QUALITIESCopyright Seilevel
  7. 7. A Business Objectives Approach Features may have changed FEATURES BUSINESS SUCCESS OBJECTIVES METRICS FEATURES PRODUCT BUSINESS PRODUCT CONCEPT PROBLEM CONCEPT BUSINESS QUALITIES GUIDING STRATEGY PRINCIPLES Product Concept may have changedCopyright Seilevel
  8. 8. Using Business Objectives Business Problems BUSINESS OBJECTIVES Business Strategies Product Concept FEATURES QUALITIES Success Metrics Guiding Principles “Non-Functional Requirements” FUNCTIONAL REQUIREMENTS PERFORMANCE USABILITY SECURITY … LEGALCopyright Seilevel
  9. 9. Why Don’t We Have Them? Why Don’t You Have Business Objectives? • Confusion about what business objectives are • Management won’t tell • Stakeholders don’t want to be measured • Stakeholders don’t actually agree on the objectivesCopyright Seilevel
  10. 10. Identifying Business Objectives • Interview key business and IT stakeholders WHY? • Confidently ask “why” – it’s okay to not know! WHY? WHY? WHY? WHY? WHY? WHY? WHY? WHY? WHY? WHY? WHY? WHY? WHY?Copyright Seilevel
  11. 11. Focus on Money Business Objectives relate to “money” • Reduce Costs • Increase RevenueCopyright Seilevel
  12. 12. Example Business Objective 25% GROWTH How can we target IN OTHER growth in other MARKETS markets? COMPETITION OH! What kind of IS STILL growth do you GROWING want? Business Problems 15-30 YR Why are you MARKET concerned about SLOWING that growth? NOT SELLING Why do you care if OUTSIDE 15-30 the rest of the BUILD A GAME ADVERTISE TO YR OLD market buys? FOR RETIREMENT 7-13 YR OLDS AGE GAMES ARE Why do you care if COMPLICATED your games are Business Strategies complicated? NINTENDO Why would you WII GAME build a Wii Game? Product ConceptCopyright Seilevel
  13. 13. Selecting Features INCREASE REVENUE/ Evaluate the DECREASE COSTS value of features or sets OBJECTIVE FACTOR of features OBJECTIVE FACTOR OBJECTIVE FACTOR OBJECTIVE FACTOR FEATURES OBJECTIVE DATA EQUATIONS NEEDS FEATURESCopyright Seilevel
  14. 14. Feature Value Example INCREASE REVENUE Current state: 100 tests passed/wk Sales/avg user = $1000/wk INCREASING # PASSED TESTS Sales/passed user = $1200/wk INCREASES REVENUE PROVIDING TRAINING BEFORE TESTS INCREASES TRAINING # OF PASSED TESTS Training increases passed # tests by 50% CREATING BETTER TESTS INCREASES # OF (=50 new people pass/wk) Passed tests increases PASSED TESTS revenue by 20% (=$200 sales/user each GETTING USER FEEDBACK ON TRAINING week) TESTS HELPS CREATE BETTER SURVEYS TESTS PROVIDING OPTIONS TO COMPLETE TRAINING ONLINE Downloading DOWNLOADABLE OR OFFLINE INCREASES increases TRAINING passed # # PASSED TESTS tests by 2%Copyright Seilevel (=2 new people pass)
  15. 15. Challenges in Measuring Value Common difficulties in assigning value to features: • Complaints about time to write and evaluate • Data isn’t collected today • Organizations don’t want to take time to measure • Business objectives aren’t defined to use in prioritizationCopyright Seilevel
  16. 16. What If I Can’t Identify Them?Copyright Seilevel
  17. 17. Questions? Joy Beatty Seilevel joy.beatty@seilevel.com www.seilevel.com/blog www.seilevel.com/resourcesCopyright Seilevel

Business Objectives are the measurable results a business desires to achieve when executing a project. They can be used to ensure that everything developed in the project contributes to the desired measurable business value. This discussion will help Business Analysts learn to develop good business objectives, to derive requirements from them, and how to apply them to control project scope.

Views

Total views

1,345

On Slideshare

0

From embeds

0

Number of embeds

391

Actions

Downloads

13

Shares

0

Comments

0

Likes

0

×