1.
1980s:An era of Expansion of
Qualitative Research
PRESENTED BY :
MS.SEHAR

2.
Table of Content
Introduction
The Research Business International (TRBI)
Market Research Society
1980s:An era of Expansion of Qualitative Research
References

3.
INTRODUCTION
1980s was an era of expansion of qualitative research in terms of
volume and number.
This decade gained remarkable profit in finance and Research.
Especially in Research Agency headed by Wendy Gordon and
Colleen Ryan (Initially started in 1970s).

4.
Research Agency: The Research Business International (TRBI)
Colleen Ryan
 Colleen is one of the gurus of the international research
industry.
 Along with her business partner Wendy Gordon, Colleen
founded and grew her business.
 The Research Business International (TRBI), counted into the
6th largest research company in the UK.
 Considered one of the forefathers of modern qualitative
research, her business spawned the boutique research category
in the UK.

5.
Cont…
In 1980s, Wendy Gordon and Colleen Ryan became successful in
research.
They found a quick research (Q-research) with the help of
Schlackman,which was the demand of clients in the qualitative
research.
 The aim of Q-Research was to identify and supply the needs of
clients.
Answers, explanations were delivered in engaging oral
presentations, without any written documents.

6.
Cont…
The number of researchers increased.
Qualitative research replaced the degree of psychology.
Many companies found out that an intelligent mind and a brief
training in non-directive interviewing were enough for research.

7.
Market Research society (MRS)
The Market Research Society is a professional
body for market research based in London.
 It was established in 1946 at the offices of the
London Press Exchange.
 It represents the views of its members to
government and in the press
Market Research society (MRS) declared this
period (1980) as most successful period in terms of
business.

8.
1980s:An era of Expansion of Qualitative Research
Strategic research group led by Roddy Glen and Barry Ross focused
on advertising research.
By 1987 ,the question regarding quality of qualitative research was
posed from Market Research Society (MRS) ,
‘What determines quality in qualitative research ?’(Bailey, 1987)

9.
Cont…
This question remains in want of a clear answer.
Big clients companies move to fill the void by establishing their
own accreditation of qualitative researches

10.
References
Bailey, L. F. (2014). The origin and success of qualitative research. International Journal of Market
Research, 56(2), 167-184.
https://en.wikipedia.org/wiki/Market_Research_Society
https://newmr.org/blog/colleen-ryan-insights/

11.
Thank You

12.
Any Questions?