Magmedia20 Mowave2

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Digital Media 2.0

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Magmedia20 Mowave2

  1. 1. Company Overview CONFIDENTIAL Mobile and Magazine Media 2.0: Exploiting Capability to Build Audience & Community 140307 140307
  2. 2. Core Business: Mobile Content Services Founded: January 2003 Full Operator Integrations: 30 + Commercial Mobile Sites: 70 Countries With Official Sites: 25 Staff: 22 HQ: Amsterdam, Netherlands Japan Branch: Tokyo U.S. Rep: L.A. Entertainment Services About Us: Taking Media Brands to Mobile
  3. 3. Leveraging Mobile for Media 1.0 and Beyond <ul><li>Extend your core product with mobile functionality </li></ul><ul><li>Anytime, anyplace access by audience </li></ul><ul><li>Transactions and micropayment via phone bills </li></ul><ul><li>Real Identification - mobile numbers/handsets are personal identifiers </li></ul><ul><li>1-to-1 m arketing & advertising power </li></ul>
  4. 4. Case Study: Global Brand Extension & Downloads <ul><li>Mobile editorial service </li></ul><ul><li>All manners of downloads </li></ul><ul><li>20+ Countries, 12 languages </li></ul><ul><li>Premium subscriptions & pay-per-event </li></ul><ul><li>Advertising with mobile data capture </li></ul><ul><li>Subscribe to print magazine via mobile </li></ul>
  5. 5. <ul><li>Latest news, reviews, top 10s </li></ul><ul><li>Downloadable videos and podcasts </li></ul><ul><li>Mobile advertising campaigns / microsites </li></ul><ul><li>Purchase of electronics products via mobile </li></ul>2.0 Functionality: Mobile Commerce
  6. 6. Full-on Media 2.0: Social Networking & User Generated Content <ul><li>Leverage power of mobile social networking and user generated content publishing to build/strengthen magazines communities </li></ul><ul><li>Translate editorial style and brand to define look, feel, tone, scope of the community </li></ul><ul><li>Enable audience to blog, create, publish, share, chat, network, interact and communicate with editors and other readers </li></ul>
  7. 7. 2.0 Case Study: Vodafone Mobile Community Community fully developed and managed by Mowave
  8. 8. 2.0 Case Study: Cosmopolitan Mobile Community Advertising, sponsorship & subscriptions
  9. 9. 2.0 Case Study: Daily Mirror UK Mobile Community Security, Vetting, Rights Management
  10. 10. 2.0 Case Study: Maxim Mobile Community Advertising, sponsorship & subscriptions
  11. 11. 2.0 Case Study: Kingpin, Surf, Cooler Magazines
  12. 12. 2.0 Case Study: Sony Ericsson & Haymarket Network Pure sponsorship model
  13. 13. Conclusions: Harnessing Media 2.0 Power <ul><li>Incorporate mobile and 2.0 platforms to proactively build magazine communities </li></ul><ul><li>Exploit editorial expertise to define, cultivate and retain focused demographics/targets </li></ul><ul><li>Monetize through advertising, sponsorship </li></ul><ul><li>and subscriptions </li></ul>
  14. 14. Mowave Contact USA (L.A.) Andy Schachtel [email_address] Europe (Amsterdam, HQ . Giles Richter [email_address] HQ: Amsterdam, Netherlands Singel 125-1, Amsterdam Netherlands 1012 VH +31 (0)20 422 0607 Thank you!

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