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SEA Fundraising Workshop - Nate Thames

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SEA Fundraising Workshop - Nate Thames

  1. 1. SEA Online Fundraising Workshop Nate Thames Political Director, ActBlue nate@actblue.com
  2. 2. What is ActBlue? • PAC -- Not a business • 6 political staffers, 3 engineers • List all Democrats in all states • Founded in 2004 in Cambridge, MA • Focus on community fundraising
  3. 3. How can we pay the rent?
  4. 4. Tips. (thank you!)
  5. 5. $108 Million 4209 committees
  6. 6. Why should you fundraise online? • Your people are already there • They know how to donate online • Faster and cheaper for you
  7. 7. Basic Online Fundraising Methods
  8. 8. Contributions on your website • Make sure you are linking to a secure site • Put it on your front page so it is easy to nd
  9. 9. Security • Security is hard • We go beyond industry standards for credit card data • EVSSL veri cation to prevent phishing • The pros have resources that you do not
  10. 10. Physical Events • Order before or pay at the door • Auto guest list • Have a laptop at the event for at the door payment • Emailed tickets
  11. 11. Call time the easy way • Have the donor give online, immediately • No checks to chase or donors to harass • Donors like the option and it is convenient for them.
  12. 12. Email: The holy grail?
  13. 13. What you need to know about writing email • Subject line, subject line, subject line
  14. 14. What you need to know about writing email 1. Subject line 2. From 3. First line of text 4. Good links 5. P.S. 6. Text version
  15. 15. Don’t try to trick your donors (seriously)
  16. 16. When to send email • Don’t feel like you have to have a schedule • Don’t let your list become stale • Respond to current events • Ask your members for more than money
  17. 17. Email Fundraising Tech Tips • Use a speci c landing page customized for each blast • Take advantage of click tracking • Always give people the option to give • Use a standard donation format
  18. 18. Testing Emails • Test, if you have a large enough list • Subject line is low hanging fruit • Test conversions, not just clicks/opens • Don’t bother with time or colors
  19. 19. Online fundraising everywhere else • Twitter, Facebook, etc... • Paper materials • Anywhere you can put a link • Always let people have the option to give
  20. 20. Advanced Techniques (still easy to use)
  21. 21. Recurring Contributions • Monthly “Sustaining” members • You can predict your revenue • Donors can budget their donations • Preset this option
  22. 22. San Diego Dem Party • 48 Month recurring contributions! • This is their sustaining member program • Every month, they know they have a check • $275,000 later... it clearly works!
  23. 23. Goal Setting • Donors like to see they are having an impact • Embed this anywhere, including email • Make sure it auto- increments • Donors or Dollars
  24. 24. Youtube Video • On any page • Useful for raising money to put an ad on the air • Also great for a personal appeal • Don’t send donors away!
  25. 25. Community Fundraising (power to the people)
  26. 26. my.BarackObama.com
  27. 27. Equality for All • 445 Page Creators • 14,480 Donors • $1.2 Million
  28. 28. Why the fundraising success? • The campaign asked • In uential people made their own, and it went viral • People had a reason to be passionate about the campaign
  29. 29. Your supporters have: • Blogs • Facebook accounts • Twitter followers • Their friend’s email addresses • Passion for Democratic Victory
  30. 30. You have to ask.
  31. 31. ActBlueSetup.com info@actblue.com nate@actblue.com

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