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Social Media for Business (Part V)


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Social Media orientation presentation for business owners not already using the main Social Networking platforms to market their business.
Part V focuses on using one platform to update many networks.

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Social Media for Business (Part V)

  1. 1. Social Media for Business Part V – Bringing it all together! Mallow Open Coffee #OCCM
  2. 2. Ivan O’Donoghue Bringing it All Together
  3. 3. The Problem <ul><li>Many, many social networks </li></ul><ul><li>Limited time </li></ul>
  4. 4. The Solution: <ul><li>Write on one platform, publish to many platforms </li></ul>
  5. 5. Social Networking Aggregator Tools <ul><li>The Concept: </li></ul><ul><li>Provide tool with authentication details for your social networks </li></ul><ul><li>Write once and publish to many social networks </li></ul>
  6. 6. Scenario One <ul><li>Serial micro-entrepreneur </li></ul><ul><li>Has graphic design business, works as freelance photographer, paints portraits </li></ul><ul><li>Wants to brand each activity as a separate entity </li></ul><ul><li>Creates Twitter accounts for all three businesses </li></ul><ul><li>Creates Facebook account for portrait business </li></ul><ul><li>Creates LinkedIn account for herself as an individual </li></ul>
  7. 7. Enter Hootsuite <ul><li>Social networking aggregator that focuses on microblogging </li></ul><ul><li>Integrates with Twitter, Facebook, LinkedIn </li></ul><ul><li>Supports multiple tabs, each with multiple columns </li></ul><ul><li>Authorise other Hootsuite account holders within your organisations to post to twitter accounts </li></ul>
  8. 8. Hootsuite continued <ul><li>Manage Twitter followers, Twitter lists </li></ul><ul><li>URL shortening, URL previewing, Inline media </li></ul><ul><li>Click statistics </li></ul><ul><li>Message scheduling – manage your week's tweets in 10 minutes </li></ul>
  9. 9. Hootsuite
  10. 10. Scenario 2 <ul><li>Paintball Complex </li></ul><ul><li>Maintains accounts on Wordpress, Twitter, Facebook, YouTube, Flickr and promotes blog on ‘Delicious’ social bookmarking site </li></ul><ul><li>Has just documented a large event and is compiling text, images and video for publication </li></ul>
  11. 11. Enter Posterous <ul><li>General purpose social networking aggregator </li></ul><ul><li>Cross-posts to a large list of social networks </li></ul><ul><li>Can post via email </li></ul><ul><li>Supports emailing of images and videos </li></ul><ul><li>Can selectively post to individual social networks </li></ul>
  12. 12. General Considerations <ul><li>Not every post is suitable for every network </li></ul><ul><li>One social networking aggregator may not fulfil all your needs </li></ul><ul><li>Other notable aggregators Include and Amplify </li></ul><ul><li>Other notable social bookmarking sites include Digg and StumbleUpon </li></ul>
  13. 13. Etiquette & Legal <ul><li>Respecting copyright </li></ul><ul><li>Images </li></ul><ul><ul><li>Stock Photography </li></ul></ul><ul><ul><li>Use your camera </li></ul></ul><ul><ul><li>Creative Commons License </li></ul></ul><ul><li>Text </li></ul><ul><ul><li>Plagiarism checkers </li></ul></ul><ul><ul><li>Excerpts and quotes – fair use and attribution </li></ul></ul><ul><li>Video </li></ul>
  14. 14. Spiralli Business Solutions <ul><li>Helping your business grow </li></ul><ul><li>both online and offline </li></ul>Call today for a quick complimentary web consultation 022 55002 email: [email_address] web:
  15. 15. What to do now? <ul><li>Go explore, be tentative </li></ul><ul><li>Set up private account first </li></ul><ul><li>Watch, then experiment </li></ul><ul><li>Be courteous, respectful and reciprocal </li></ul><ul><li>Talk to the experts in your networks </li></ul><ul><li>Get your LinkedIn profile started </li></ul><ul><li>Consider a SM and SN Strategy </li></ul><ul><li>Utilise the experts to work on your business </li></ul>
  16. 16. What NOT to do - Netiquette? <ul><li>Self promote endlessly </li></ul><ul><li>Spam people </li></ul><ul><li>Add business cards to mailing list </li></ul><ul><li>Demand people go to your website </li></ul><ul><li>You will be blocked or reported or worse </li></ul><ul><li>EVERYTHING you EVER write is ALWAYS there! </li></ul>
  17. 17. Thank you!! Mallow Open Coffee #OCCM