Social Media for Business (Part IV)


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Social Media orientation presentation for business owners not already using the main Social Networking platforms to market their business.
Part IV focuses on Blogging with WordPress

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Social Media for Business (Part IV)

  1. 1. Social Media for Business Part IV – Blogging for Business Mallow Open Coffee #OCCM
  2. 2. Ivan O’Donoghue Blogging for Business with Wordpress
  3. 3. What is a Blog? <ul><li>A collection of posts </li></ul><ul><li>Typically laid out in reverse chronological order </li></ul><ul><li>May also be arranged by category or tags </li></ul><ul><li>Originally conceived as an online diary </li></ul>
  4. 4. Why Blog? <ul><li>Demonstrates your expertise in your professional field </li></ul><ul><li>Regular blog updates encourage repeat visitors </li></ul><ul><li>Promote your products and services </li></ul><ul><li>Connect with new readers and convert them into new customers </li></ul><ul><li>Search engines love blogs </li></ul><ul><li>Blogging (and other online activities) should be conducted in addition to (not instead of) traditional promotional methods </li></ul>
  5. 5. Some Statistics <ul><li>More than 133,000,000 blogs have been indexed by Technorati (a blog-specific search engine) since 2002 </li></ul><ul><li>77% of Internet users read blogs according to Universal McCann </li></ul><ul><li>56% of bloggers say that their blog has helped their company establish a positioning as a thought leader within the industry </li></ul><ul><li>58% of bloggers say that they are better-known in their industry because of their blog Start a conversation, build contacts </li></ul>
  6. 6. What Is Wordpress? <ul><li>Most popular blogging platform in the world </li></ul><ul><li>Over 25 million bloggers </li></ul><ul><li>Two different ways to use Wordpress: </li></ul><ul><ul><li>Free blog on </li></ul></ul><ul><ul><li>Download free software from and install it on your own webhost </li></ul></ul><ul><li> version takes only minutes to configure, but lacks some critical features </li></ul><ul><li>Not just a blog – many use Wordpress to make traditional websites </li></ul>
  7. 7. What do I blog about? <ul><li>Share your expertise - As a self-employed business person, or as a skilled employee, you are an expert in your domain </li></ul><ul><li>Stick to what you know </li></ul><ul><li>Keep notes - inspiration can strike at any time </li></ul>
  8. 8. Scheduling <ul><li>Stay regular - the hardest part of blogging is disciplining yourself to post on a regular basis </li></ul><ul><li>1 post a week should be seen as an absolute minimum, but aim for two or three </li></ul><ul><li>Try to publish at the same time(s) each week </li></ul><ul><li>Allocate time for your blogging, as part of your working week </li></ul><ul><li>Keep a couple of blog posts in reserve so that you can maintain your blogging presence when work demands increase </li></ul><ul><li>“ I love deadlines. I like the whooshing sound they make as they fly by.” ~ Douglas Adams (Author of Hitchhiker's Guide to the Galaxy) </li></ul>
  9. 9. Blogging Tips <ul><li>Use consistent formatting </li></ul><ul><li>Use images and videos </li></ul><ul><li>For longer posts, consider writing an introductory paragraph </li></ul><ul><li>Use snappy headings </li></ul><ul><li>Lists are easy to read and understand (5 great ways to... 10 tips for....) </li></ul><ul><li>Use a spellchecker </li></ul><ul><li>Get someone else to read you post before you publish </li></ul>
  10. 10. Spiralli Business Solutions <ul><li>Helping your business grow </li></ul><ul><li>both online and offline </li></ul>Call today for a quick complimentary web consultation 022 55002 email: [email_address] web:
  11. 11. Thank you!! Mallow Open Coffee #OCCM