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Social Media for Business (Part I)

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Social Media orientation presentation for business owners not already using the main Social Networking platforms to market their business.
Part I focuses on Social media and Social Networking as a Business Tool

Published in: Business, Technology
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Social Media for Business (Part I)

  1. 1. Social Media for Business Part I – Online Marketing Mallow Open Coffee #OCCM
  2. 2. Agenda <ul><li>10:00 Registration / Tea & Coffee </li></ul><ul><li>10:15 What are Social Media & Social Networking? </li></ul><ul><li>10:30 Twitter </li></ul><ul><li>10:50 Facebook & LinkedIn </li></ul><ul><li>11:10 Blogging with Wordpress </li></ul><ul><li>11:30 Bringing it all together </li></ul><ul><li>11:50 Etiquette and Marketing tips </li></ul><ul><li>12:00 Q&A / Tea & Coffee </li></ul>
  3. 3. Why #OCCM? <ul><li>Collectively: </li></ul><ul><li>55+ SM Accounts </li></ul><ul><li>Sent 50,000+ tweets </li></ul><ul><li>7142 followers on Twitter </li></ul><ul><li>2664 friends / fans on Facebook </li></ul><ul><li>26+ Forums </li></ul><ul><li>Veterans of Social Media (since 2005) </li></ul>
  4. 4. Your Presenters today <ul><li>Elaine Rogers - Seefin Coaching </li></ul><ul><li>Paul Brugger - City Local Cork </li></ul><ul><li>Ivan O”Donoghue - Spiralli </li></ul>
  5. 5. Social Media v’s Social Network <ul><li>Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting site </li></ul><ul><li>The interaction between a group of people who share a common interest; Using social contacts to network; Using internet's network groups (such as Facebook and Twitter) to network and communicate between consumers and/or businesses </li></ul>
  6. 6. Why Online Marketing? <ul><li>Gather insight and garner engagement </li></ul><ul><li>Increase on-line exposure </li></ul><ul><li>Raise awareness of brand / company profile </li></ul><ul><li>Start a conversation, build contacts </li></ul><ul><li>Obtain information </li></ul><ul><li>Interact with clients, potential clients (B2C & B2B) </li></ul><ul><li>Power of Twitter (Simon Coveney tweet about Brian Cowen) </li></ul><ul><li>BUT - Monitor and measure your activity closely (SM Policy) </li></ul>
  7. 7. Why NOT adopt a SM Strategy? <ul><li>Lack of technical knowledge </li></ul><ul><li>Limited awareness of how a Social Media strategy can benefit your business </li></ul><ul><li>The demand for Social Media / Social Networking may not be required by their customer base </li></ul><ul><li>SM deemed too technical - “technophobia” </li></ul><ul><li>Mindset - don’t need it, waste of time, only for kids </li></ul><ul><li>Barriers - lack of time for SNS, lack of training available </li></ul><ul><li>[Over 93% of respondents currently not using SNS, stated that they would consider using SNS for their business in the future] </li></ul>Source: Helen Courtney Power Research, Kerry 2010
  8. 8. Strategy or Strain? <ul><li>Website is now a must-have :: Social Media strategy is the latest “must-have” </li></ul><ul><li>Not going away - it’s the way forward </li></ul><ul><li>Mobile devices - organisational tool </li></ul><ul><li>Web 2.0 new wave - Semantic Web </li></ul><ul><li>Cloud Computing </li></ul><ul><li>Living online </li></ul><ul><li>MUST be meaningful, monitored & managed </li></ul>
  9. 9. Power of Social Networking 225 views on OCCM blog Average views on OCCM blog per week = 52
  10. 10. Thank you!! Mallow Open Coffee #OCCM

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