Designed experiences make the difference between belonging and rejecting; between connecting and missing; between believing and doubting. The threshold can be slight — everyone knows when you’re fake-smiling. As UX designers, we make it our mission to invite people to belong, connect, and believe. Storytelling gets us there. From understanding stakeholders and contexts to crafting experiences that resonate and delight, storytelling gets us to the moments that count. In this talk, we will discuss how you can use storytelling to pinpoint compelling UX opportunities — opportunities that invite a flicker of hope in the hearts of many and inspire action. (presented at the Homegrown lecture series hosted by AIGA Raleigh Chapter)
Facilitate reflection Provide set specific praise benchmarksHow am I doing?“Confidence and a sense of success is I’M CONFIDENT pretty awesome for me. It means a lot I WOULD ENGAGE to be comfortable in your own skin.” WITH THE ONLINE COMMUNITY TO — teacher VALUE ADDED VALUE I AM I NEED I REFLECT BY I’M AFFIRMED Overwhelmed Reassurance celebrating success & unsure asking for feedback about using LinkedIn Google my expectations Facebook Edutopia performance Skype
Where we want to go as a CityGeneral advice from the group Lay the foundation for 21st century growth. Built upon these pillars public transportation density communicationeffective public other convention transit system walkable features/ groups economic center riverfront attractions development entrepreneurs chamber wayﬁnding population monorail NCSU/ Universities/ transportation Colleges city to RDU DRA References for success ocean/mountain > Amsterdam infrastructure for lots > Fortune 500 companies in NYC of people > Keep Austin weird > NYC culture/grid/mindset/designers > Austin music > Charlotte preserves history > Portland downtown transportation > Nashville music > Districts in Paris > Bike ecosystem of Copenhagen/Paris/ > Music scene in northwest > Salt Lake City water feature, Amsterdam/San Francisco
SYNTHESIZING STORIESMOMENTUM: strategy engagement architecture action plan
41% HUB AND SPOKE A community hub is like a bicycle wheel, with spokes radiating out from the center. Community hubs are the central gathering place for featured content and discussion. The centralized position of the hub ensures that the nodes are aligned with the organization’s brand. The spokes, radiating from the hub, route members to need-specific resources. Since one tool does not fit all, the nodes provide a suite of curated tools and resources that cater to specific needs, expectations, and values of the community.MODELS FOR SOCIAL ENGAGEMENT10.8% 28.8% 18% 1.4%ORGANIC TREE DANDELION HONEYCOMBNo one department manages or One department manages all social Similar to Hub and Spoke but Everyone in the organization usescoordinates; efforts bubble up from activities. applicable to organizations with social media safely and consistentlythe edges of the company. several autonomous sub-groups. across all organizations. Data based on 140 surveyed social companies, courtesy of Altimeter Group, 2010.
The conversations and ideasthat came from the Pathways toOpportunity Tour demonstratedthat North Carolina wants RTPto be a convener, a connector, acatalyst.Here’s how RTP plans to fulfillthose roles: CONVENER CONNECTOR CATALYST THIS YEAR, RTP WILL INVITE RTP WILL DEVELOP AN ONLINE RTP WILL BUILD AN REPRESENTATIVES FROM COMMUNITY TO ESTABLISH INNOVATIVE COMMUNITY FOR ACROSS NORTH CAROLINA TO AN ONGOING CONVERSATION SHARING NEW IDEAS. COME TOGETHER IN THE PARK. ABOUT THE FUTURE OF NORTH The center will fulfill the expectations CAROLINA. Events hosted in RTP will give we heard on the Pathways to passionate people an opportunity to Different forms of online media will Opportunity tour: it will connect North collaborate and learn from one another allow RTP to share timely information Carolina and brand our state as a global to drive economic development in their about the Park and the state’s leader in innovation and collaboration. own communities. development. Open communications platforms will give North Carolina a place to share stories and ideas.