Feedforward Workshop with the University of Illinois

651 views

Published on

I had the opportunity to present my dissertation research to a graduate design course at University of Illinois. I returned the following week to facilitate a workshop in which students applied feedforward to an issue related to health or sustainability.

Before the workshop, students identified an issue — students explored a range of topics from smoking to overconsumption to plastic water bottle usage to sedentary work life.

With the issue in mind, the students created personas and journey maps that recount a day in the life of the persona. The persona enables the students to strategize with a specific person in mind, while the journey map enables students to identify leverage points for design.

In the workshop, I discussed the four atmospheres of impact: things, behaviors, beliefs, and culture. The students then used a matrix format to identify current cues within each atmosphere to consider for the design. From the identified cues, students brainstormed potential feedforward cues that would encourage, or emphasize, a more desired outcome.

As students shared their ideas, we discussed the difference between designing for reflective learning versus emotive learning.

After completing the matrix, students revisited the journey map to identify moments throughout the persona's day when feedforward would be encountered.

To package and further refine the ideas generated during the workshop, students wrote a short proposal in which they described the issue, introduced the persona, told a story about one encounter with feedforward, and explained what the design teaches the persona on an emotive level.

I'm happy to share more information. Please contact me if you would like to learn more.

Published in: Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
651
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Feedforward Workshop with the University of Illinois

  1. 1. December 11, 2012 University of Illinois at Urbana-Champaign Feedforward Workshop Amber Howard, Ph.D. Director of Research and Education New Kind Lecturer North Carolina State University College of Design, Graphic and Industrial Design amberhoward.net amber@amberhoward.net @amberkhowardDecember 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 1 / 22
  2. 2. Your turn The Hope Make the life world betterDecember 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 2 / 22
  3. 3. Your turn The predicament Make the life change world betterDecember 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 3 / 22
  4. 4. Your turn Designing for the trainerDecember 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 4 / 22
  5. 5. Your turn Designing for the elephantDecember 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 5 / 22
  6. 6. Your turn The goalDecember 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 6 / 22
  7. 7. Your turn Discussion List 3 ways your examples: 1. Speak to “the trainer” 2. Speak to “the elephant”December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 7 / 22
  8. 8. Your turn Homework Preparation for the workshop: 1. Create a persona of the target audience for behavior change. 2. reate a journey map of their daily C activities, highlighting all target behaviors.December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 8 / 22
  9. 9. Your turn Homework: Persona Needs Goals Behaviors Prized possessions Lifestyle STAKEHOLDER Sebastian RayDecember 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 9 / 22
  10. 10. Your turn Homework: Journey Map activity 8 activity 4 activity 6 activity 5 activity 3 activity 2 wake up 1. hear alarm clock 1. 1. 1. 1. 1. 1. 2. walk to bathroom 2. 2. 2. 2. 2. 2. 3. take shower 3. 3. 3. 3. 3. 3. 4. eat toast 4. 4. 4. 4. 4. 4. 5. walk to coffee shopDecember 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 10 / 22
  11. 11. Your turn Atmospheres of impact What change do you want to make? Find the gap in each atmosphere. culture beliefs behaviors thingsDecember 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 11 / 22
  12. 12. Your turn Atmospheres of impact What change do you want to make? Find the gap in each atmosphere. culture beliefs behaviors things How can we change the things people interact with?December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 12 / 22
  13. 13. Your turn Atmospheres of impact What change do you want to make? Find the gap in each atmosphere. culture beliefs behaviors How can we change the things way people do things?December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 13 / 22
  14. 14. Your turn Atmospheres of impact What change do you want to make? Find the gap in each atmosphere. culture beliefs How can we change the behaviors way people see the world? thingsDecember 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 14 / 22
  15. 15. Your turn Atmospheres of impact What change do you want to make? Find the gap in each atmosphere. culture How can we change what people believe beliefs is possible? behaviors thingsDecember 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 15 / 22
  16. 16. Your turn Designing for the elephant (emotive learning) associations current cues feedforward culture What are your persona’s secondary associations with the issue? beliefs What does your persona believe is true about the issue? behaviors How does your persona do things related to the issue? things What things does your persona interact with related to the issue?December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 16 / 22
  17. 17. Your turn Journey Map: Overlay feedforward encounters activity 8 activity 4 activity 6 activity 5 activity 3 activity 2 wake upfeedforward 1. hear alarm clock 1. 1. 1. 1. 1. 1. 2. walk to bathroom 2. 2. 2. 2. 2. 2. 3. take shower 3. 3. 3. 3. 3. 3. 4. eat toast 4. 4. 4. 4. 4. 4. 5. walk to coffee shopDecember 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 17 / 22
  18. 18. Your turn Write a proposal How would you use feedforward to help your persona change the target behavior? (in 500 words, about one page) (in the next 1.5 hours)December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 18 / 22
  19. 19. Your turn Write a proposal How would you use feedforward to help your persona change the target behavior? What is the targeted behavior (the issue)? Who is the target user?December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 19 / 22
  20. 20. Your turn Write a proposal How would you use feedforward to help your persona change the target behavior? Tell a brief story about your persona encountering the feedforward design.December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 20 / 22
  21. 21. Your turn Write a proposal How would you use feedforward to help your persona change the target behavior? Explain what your design teaches the persona on an emotive level.December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 21 / 22
  22. 22. Thank you.amber@amberhoward.net@amberkhoward

×