Getting The Most Out of Networking
at Conferences & Events
Andy Stoll, co-founder Seed Here Studio @andystoll #sourcelink
Andy Stoll
serial entrepreneur 

Seed Here Studio, co-founder
EntreFEST, co-producer
@andystoll
@andystoll #sourcelink
a story
@andystoll #sourcelink
Up America Summit in The Creative Corridor, October 15, 2015
A SEMINAL
MOMENT
Scott Heiferman!
CEO/Founder, meetup.com
Sco...
THE MAKING
OF A MOMENT
[it all started 2.5 years earlier]
@andystoll #sourcelink
Startup America Partnership Launched by AOL Founder Steve Case, Jan 2011
@andystoll #sourcelink
Scott Case named CEO, made Initial contact with him, March 2011
March 10th (SXSW) >
@andystoll #sourcelink
first extended chat in New Orleans, spring 2011
April 13th (via Twitter) >
May 5th (while in New Orleans) >!
@andystoll #so...
making a connection, June 2011
Jeff Slobotski, Silicon Prairie News

needed speakers for SPN’s Thinc Iowa
conference in De...
Scott Case visits Iowa for the first time, October 2011
@andystoll #sourcelink
Scott’s visit catalyzes the launch of Startup Iowa two months later, December 2011
@andystoll #sourcelink
Washington Post: Did any
states’ efforts stand out
to you over the course
of the first year?
Case: There’s…a real
movement ...
Iowa’s reputation as a startup destination grow nationally, December 2012
“I have found Iowa to
be the most interesting
pl...
Startup America invites Iowa to speak at The White House, February 2013
@andystoll #sourcelink
With growing buzz, Up Global selects Iowa for its first Summit, August 2013
@andystoll #sourcelink
We finally asked for a favor, “Scott can you come to Iowa and speak?” October 2013
A SEMINAL
MOMENT
October 15, 2013
@andys...
How one connection in Austin turned into a seminal !
moment for Iowa…
Startup America launches

Jan ‘11
UP Global Summit!
...
How to Network
@andystoll #sourcelink
How to Network
@andystoll #sourcelink
How to
make new !friends
@andystoll #sourcelink
The goal is to build
authentic, trusting,
long lasting
friendships.
(That’s it.)
@andystoll #sourcelink
Emotional Bank Account
“measures the amount of trust built into relationship”
deposit (+) withdraws (-)
helping
kindness
c...
@andystoll #sourcelink
How I approach
conferences and
events.
@andystoll #sourcelink
#1
Figure out who is
going and who 

I want to meet.
Make a list. @andystoll #sourcelink
#2
Introduce yourself and
have a prepared
opening to generate
curiosity
(tell a repeatable and memorable story, 

but not ...
#3
Actually listen.
@andystoll #sourcelink
#4
Find commonality.
Not obvious? Ask:what’s your story? 

how’d you get here?

what do you need help with?

Listen for co...
#5
No seriously, actually listen.
(do not try to fake genuine interest, you can’t.)
@andystoll #sourcelink
#6
Make a point to
remember their name
and one fun fact.

(write it down.)
@andystoll #sourcelink
#7
Don’t ask for anything,
unless it is offered. Offer. 

(always give before you get.)
@andystoll #sourcelink
#8
Stay in touch and be
helpful where 

you can.
(Ping them every so often to stay on their radar.)

@andystoll #sourcelink
#9
Create 

mutually beneficial
connections. 

** remember the double opt-in intro**
[be the connector, people will love y...
#10
Don’t help everyone,
focus on those who
matter most.
@andystoll #sourcelink
My Golden
Rule
Help people.
@andystoll #sourcelink
Three tools I use.
@andystoll #sourcelink
#1
People to meet list.
@andystoll #sourcelink
#2
People I’ve met list.
@andystoll #sourcelink
#3
Pen & Paper
@andystoll #sourcelink
Attend EntreFEST
and practice your
networking skills.
make new !friends
@andystoll #sourcelink
Full conference pass (2, days, all sessions, 4 meals):
$149 (before 5/1) $175 (after 5/1) 

(Student & Group Discounts Ava...
1. Figure out who is going and make a list.
2. Introduce yourself and be prepared & memorable.
3. Actually listen.
4. Find...
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Getting The Most Out of Networking at Conferences & Events

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Andy Stoll, serial entrepreneur and co-founder of Seed Here Studio presented this session on 'How To Get The Most Out of Networking at Conference and Events' at Vault Startup School and an Iowa Sourcelink Webinar in April 2014. More information on Andy Stoll at seedherestudio.com

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Getting The Most Out of Networking at Conferences & Events

  1. 1. Getting The Most Out of Networking at Conferences & Events Andy Stoll, co-founder Seed Here Studio @andystoll #sourcelink
  2. 2. Andy Stoll serial entrepreneur 
 Seed Here Studio, co-founder EntreFEST, co-producer @andystoll @andystoll #sourcelink
  3. 3. a story @andystoll #sourcelink
  4. 4. Up America Summit in The Creative Corridor, October 15, 2015 A SEMINAL MOMENT Scott Heiferman! CEO/Founder, meetup.com Scott Case! Co-Founder, priceline.com! Founding CEO, Startup America
  5. 5. THE MAKING OF A MOMENT [it all started 2.5 years earlier] @andystoll #sourcelink
  6. 6. Startup America Partnership Launched by AOL Founder Steve Case, Jan 2011 @andystoll #sourcelink
  7. 7. Scott Case named CEO, made Initial contact with him, March 2011 March 10th (SXSW) > @andystoll #sourcelink
  8. 8. first extended chat in New Orleans, spring 2011 April 13th (via Twitter) > May 5th (while in New Orleans) >! @andystoll #sourcelink
  9. 9. making a connection, June 2011 Jeff Slobotski, Silicon Prairie News
 needed speakers for SPN’s Thinc Iowa conference in Des Moines Scott Case Scott needed help spreading the word about Startup America to the entire country How can I help? ! an introduction. @andystoll #sourcelink
  10. 10. Scott Case visits Iowa for the first time, October 2011 @andystoll #sourcelink
  11. 11. Scott’s visit catalyzes the launch of Startup Iowa two months later, December 2011 @andystoll #sourcelink
  12. 12. Washington Post: Did any states’ efforts stand out to you over the course of the first year? Case: There’s…a real movement in Iowa, centered in Des Moines and Cedar Rapids, where we have some great start-up momentum building. There’s a lot of wealth in that state and some great businesses have started there. Startup America promotes startup community growth in Iowa, January 2012 @andystoll #sourcelink
  13. 13. Iowa’s reputation as a startup destination grow nationally, December 2012 “I have found Iowa to be the most interesting place. I’ve been impressed by Iowa rallying around its startups and saying, ‘We’re going to make this work, and it’s important to our success. Scott Case, CEO 
 The Startup America Partnership in ‘Startup Rising Report’ @andystoll #sourcelink
  14. 14. Startup America invites Iowa to speak at The White House, February 2013 @andystoll #sourcelink
  15. 15. With growing buzz, Up Global selects Iowa for its first Summit, August 2013 @andystoll #sourcelink
  16. 16. We finally asked for a favor, “Scott can you come to Iowa and speak?” October 2013 A SEMINAL MOMENT October 15, 2013 @andystoll #sourcelink
  17. 17. How one connection in Austin turned into a seminal ! moment for Iowa… Startup America launches
 Jan ‘11 UP Global Summit! announce in Iowa
 Aug ‘13 Stalking Scott Case at SXSW
 March ‘11 1st mtg in New Orleans
 May ‘11 Jeff invites Scott to ! speak at Thinc Iowa
 Oct ‘11 Startup Iowa ! launches
 Dec ‘11 Visibility of Iowa’s startup 
 community grows nationally ! via Startup America
 ’12-‘13 Buzz generates interest 
 from Up Global to showcase ! ass-kicking “fly-over” state! Aug ‘11 Scott goes onstage ! in Iowa City
 Oct ‘13 Scott & Jeff introduced
 July ‘11 @andystoll #sourcelink
  18. 18. How to Network @andystoll #sourcelink
  19. 19. How to Network @andystoll #sourcelink
  20. 20. How to make new !friends @andystoll #sourcelink
  21. 21. The goal is to build authentic, trusting, long lasting friendships. (That’s it.) @andystoll #sourcelink
  22. 22. Emotional Bank Account “measures the amount of trust built into relationship” deposit (+) withdraws (-) helping kindness courtesy honesty keeping commitments ! discourtesy disrespect betraying trust taking advantage politicking making more work @andystoll #sourcelink
  23. 23. @andystoll #sourcelink
  24. 24. How I approach conferences and events. @andystoll #sourcelink
  25. 25. #1 Figure out who is going and who 
 I want to meet. Make a list. @andystoll #sourcelink
  26. 26. #2 Introduce yourself and have a prepared opening to generate curiosity (tell a repeatable and memorable story, 
 but not necessarily the whole story) @andystoll #sourcelink
  27. 27. #3 Actually listen. @andystoll #sourcelink
  28. 28. #4 Find commonality. Not obvious? Ask:what’s your story? 
 how’d you get here?
 what do you need help with?
 Listen for conversation bites to prompt
 more questions. Get them talking. @andystoll #sourcelink
  29. 29. #5 No seriously, actually listen. (do not try to fake genuine interest, you can’t.) @andystoll #sourcelink
  30. 30. #6 Make a point to remember their name and one fun fact.
 (write it down.) @andystoll #sourcelink
  31. 31. #7 Don’t ask for anything, unless it is offered. Offer. 
 (always give before you get.) @andystoll #sourcelink
  32. 32. #8 Stay in touch and be helpful where 
 you can. (Ping them every so often to stay on their radar.)
 @andystoll #sourcelink
  33. 33. #9 Create 
 mutually beneficial connections. 
 ** remember the double opt-in intro** [be the connector, people will love you for it] @andystoll #sourcelink
  34. 34. #10 Don’t help everyone, focus on those who matter most. @andystoll #sourcelink
  35. 35. My Golden Rule Help people. @andystoll #sourcelink
  36. 36. Three tools I use. @andystoll #sourcelink
  37. 37. #1 People to meet list. @andystoll #sourcelink
  38. 38. #2 People I’ve met list. @andystoll #sourcelink
  39. 39. #3 Pen & Paper @andystoll #sourcelink
  40. 40. Attend EntreFEST and practice your networking skills. make new !friends @andystoll #sourcelink
  41. 41. Full conference pass (2, days, all sessions, 4 meals): $149 (before 5/1) $175 (after 5/1) 
 (Student & Group Discounts Available) Use the promotional code SOURCELINKWEBINAR for $10 off!
  42. 42. 1. Figure out who is going and make a list. 2. Introduce yourself and be prepared & memorable. 3. Actually listen. 4. Find commonality. 5. No seriously, actually listen. 6. Don’t ask for anything. Give before you get. 7. Stay in touch and be helpful. 8. Create mutual beneficial connections. 9. Don’t help everyone, focus. Andy’s 10 steps to making friends at conferences… Andy@seedherestudio.com @andystoll @andystoll #sourcelink

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