Creative Week 2013 Preview


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The sneak peek presentation given to internal stakeholders, task force members, sponsors, partners, mentors, advisors about Creative Week 2013.

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Creative Week 2013 Preview

  1. 1. CREATIVE WEEK 2013 (a preview)
  2. 2. WELCOME & INTROS with Amanda Styron & Andy Stoll, Seed Here Studio
  3. 3. Pilot Program #4
  4. 4. Creative Week’s Mission
  5. 5. Creative Week’s Metrics ‣ 25+ events across geographies, generations, sectors and silos ‣ 1+ event in every county ‣ 100,000 media impressions through region-wide promotion ‣ National media mention of the Week ‣ Viral sharing of Creative Week photos/blogs/video ‣ 90%+ of sponsors, partners, volunteers and participants report great value and experience participating in Creative Week ‣ 5000 attendees to events throughout the week ‣ Cross-corridor connections made and a sense of place cemented
  6. 6. The goal for today
  7. 7. Sponsors & Partners
  9. 9. Event Relations: Vanessa Solesbee, The Solesbee Group Natalie Ditmars, Bradley & Riley Amber Mussman, Cedar Rapids Public Library John Myers, Indian Creek Nature Center Elizabeth Cwik, Greater Cedar Rapids Community Foundation Ainsley Hogan, Boys & Girls Club of Cedar Rapids Creative Week Parties Anne Ohrt, Geonetric Emily Ruden, Geonetric Brand Experience: Kamry Rea, Park Cedar Rapids Will Lenzen Jr, Cedar Rapids Blue Zones Project Street Team: Amber O’Connor, Options of Linn County Ashley Zierath, University of Iowa Sponsors & Partners: David Tominsky, CoreTCS Paulette Milewski, Kirkwood Community College Media & Promotions: Eric Hanson, Iowa City Area Development Group Quinn Pettifer Jamie Kelly, Cornell College Kelli Andersen, City of Iowa City Metrics & Tracking the Awesome: Jenny Noyce, Pomerantz Career Center Holly Garner, Pearson All the Teams: Amanda Styron, Seed Here Studio Matt Roderick, Seed Here Studio Andy Stoll, Seed Here Studio Kris Fassler, Seed Here Studio Brayden Zhao, Seed Here Studio
  10. 10. REGISTERED EVENTS with Vanessa Solesbee, The Solesbee Group
  11. 11. 61 unique events All 7 counties represented 10 headliners
  12. 12. 3rd Thursday Jazz featuring Soul Town hosted by Campbell Steele Gallery in Marion
  13. 13. Advancing the Future Tour hosted by Kirkwood Community College and the Advanced Manufacturing Sector Board
  14. 14. Marvin Cone’s Main Street hosted by the Czech Village/New Bohemia Main Street District in Cedar Rapids
  15. 15. Open Coffee Meetups are being set up throughout the region to bring Entrepreneurs and community members together to discuss startups, tech, economic development, events and everything in- between to increase awesomeness in every corner of the Corridor. Creative Corridor Open Coffee Series Imagine 7 Days. 7 Counties. Epic amounts of Coffee.
  16. 16. Insanely Simple: The Obsession that Drive’s Apple’s Success hosted by the Cedar Rapids/Iowa City American Advertising Federation
  17. 17. 24
  18. 18. • Iowa’s largest annual entrepreneurial event • 65+ entrepreneur exhibitors/presenters • 550+ attendees
  19. 19. Diversity & Culture unConference hosted by Diversity Focus in Cedar Rapids
  20. 20. BOTTOM LINE ON EVENTS You’re going to want to take the whole week off!
  21. 21. CREATIVE WEEK PARTIES with Amanda Styron, Seed Here Studio
  22. 22. our opening party: Cruel 2 B Kind the ultimate community ice breaker with Wes Beary, Heroku
  23. 23. our traveling party: EAT HERE A culinary tasting tour of Iowa’s Creative Corridor
  24. 24. EAT HERE • Jump on a bus and explore amazing restaurants around the corridor • $125 includes a day of food, drinks, transport and entertainment • Two tours: Sat, Oct 26 and Sun, Oct 27
  25. 25. our wrap party: Creative Corridor Welcome Reception hosted by ICAD and the Cedar Rapids Metro Economic Alliance
  26. 26. Creative Corridor Welcome Reception October 28 at Cedar Ridge • 200 attendees • Targeted to those new to the region • Networking • Wine
  27. 27. The Creative Week Experience
  28. 28. The 2013 Theme: EXPLORE WHAT WE CREATE HERE with Will Lenzen Jr, Cedar Rapids Blue Zones Project
  29. 29. branding by BRAND DRIVEN DIGITAL with Nick Westergaard, Chief Brand Strategist/Founder
  30. 30. THE TRAVELING INTERACTIVE BOOTH with Andy Stoll, Seed Here Studio
  31. 31. Chute
  32. 32. THE MICRO WEBSITE with Jeff Nock and Kade Schemahorn, ConnectFive
  33. 33. THE PRINT MATERIALS with Kamry Rea, Park Cedar Rapids
  34. 34. Marketing Materials
  35. 35. Event Guide 53
  36. 36. Tracking the Awesome with Holly Garner, Pearson
  37. 37. Media + Promotion with Eric Hanson, Iowa City Area Development Group
  38. 38. Media + Promotion •Download two apps today: Little Village Best of IC and Cultural Corridor Alliance • Look for printed guides in high traffic areas (hint: There’s a helpful smile...) • Media appearances to be scheduled on regional TV and radio • Print agreements with CBJ, Little Village, and negotiating with SourceMedia after lunch 56
  39. 39. SOCIAL MEDIA with Josh Krakauer, Sculpt
  40. 40. our role. the digital voice and pulse of all who create here in iowa’s creative corridor. “ ”
  42. 42. stories of people. sponsoring & hosting. attending & engaging. planning & producing.
  43. 43. follow us. sharing the stories & coverage, all week long. providing the what, where, when, all week long. curating the quotes & experiences, all week long. + attendee lists, resources, recaps, shoutouts & snapshots.
  44. 44. thanks
  45. 45. THE STREET TEAM with Amber O’Connor, Options of Linn County & Ashley Zierath, JPEC at University of Iowa
  46. 46. What can we do together to make Creative Week 2013 truly awesome? 66
  47. 47. Leave your idea cards for us on the tables.... a promo & cookie buffet awaits!