HOW TO WIN SEEDCAMP
What are investors looking for? IN THEIR OWN WORDS:
<ul><li>“ We are looking for an  understanding of a customer and their problem  with a service that solves their pain and ...
<ul><li>The CEO and founder  jumped straight to a demo  and wanted to show us the product without the typical team, market...
<ul><li>For early stage companies (where you are not pitching demonstrated revenue growth),  good pitches rely on either a...
<ul><li>The  market was large with proof points of successful outcomes  [e.g. IPOs, acquisitions], the  service was hard t...
<ul><li>What’s important is  NOT how great your product is , but  why customers will spend money on it . And, just as impo...
<ul><li>Founders assume they have to have all the answers.  We know there is uncertainty and risk in your plan  – if there...
Solve a PROBLEM that is critical Understand who you’re helping and why they pay HUGE MARKET The RIGHT entrepreneur who can...
<ul><li>What???  No Technology? </li></ul><ul><li>Technology  CAN  be your  competitive advantage </li></ul><ul><li>It  DO...
Do you FIT this picture? If not, CAN you? SHOULD you?
PRESENTATION
<ul><li>Solve a  CRITICAL PROBLEM </li></ul><ul><li>SOLUTION:  DEMO </li></ul><ul><li>Who should  BUY  it?  WHY ? </li></u...
AT THIS STAGE, IT’S MOSTLY ABOUT YOU
PRACTICE (A LOT) <ul><li>including potential questions </li></ul><ul><li>KNOW YOUR STUFF </li></ul>
<ul><li>Use the  sign-up form : good stuff in there </li></ul>
MENTORS ARE AWESOME
NOT!
<ul><li>BIASED by experience </li></ul><ul><li>NO MARKET KNOWLEDGE (if you’re unique) </li></ul><ul><li>No deep understand...
WHAT NOW? <ul><li>Mentors  ARE  awesome </li></ul><ul><li>Pay attention to what they  ASK ,  not  what they  SAY  (busines...
LISTEN It’s NOT a DEBATE DON’T DEFEND
Communication? VALUE? BOTH?
INSIGHTS  COME FROM THE  RIGHT QUESTIONS
PRODUCT != BUSINESS GET FEEDBACK ON PITCH 90% FAIL WAR, NOT BATTLE MAKE AND TEST ASSUMPTIONS
THANQ
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How To Win Seedcamp

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Dragos from UberVU gives his opinions

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  • Love it how the sign in the Mentors are Awesome slide points to Fukushima. Wonder if that's deep proactive irony?
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How To Win Seedcamp

  1. HOW TO WIN SEEDCAMP
  2. What are investors looking for? IN THEIR OWN WORDS:
  3. <ul><li>“ We are looking for an understanding of a customer and their problem with a service that solves their pain and the potential of a business model to monetize the customer base. The monetization model needs to at least result in a $100M revenue business growing at 20%-30% with strong EBITDA margins.” </li></ul>
  4. <ul><li>The CEO and founder jumped straight to a demo and wanted to show us the product without the typical team, market, etc. etc. He had a real product with real customers and he was proud to show that. That impressed me more than the sophisticated pitches which are high on buzzwords and low on facts and substance. </li></ul>
  5. <ul><li>For early stage companies (where you are not pitching demonstrated revenue growth), good pitches rely on either a compelling entrepreneur or a compelling idea. Great pitches rely on both. Notice that I didn’t mention technology – great technology only works if it’s in service of the compelling idea. </li></ul>
  6. <ul><li>The market was large with proof points of successful outcomes [e.g. IPOs, acquisitions], the service was hard to pull off because of the relationships needed to be built with carriers, and the team had the experience of working with carriers to be successful. Despite the huge risks of working with carriers, it was a bet worth making BECAUSE the team had the skills to potentially succeed and if they succeeded the outcome was large. </li></ul>
  7. <ul><li>What’s important is NOT how great your product is , but why customers will spend money on it . And, just as important, why will they not spend money on something else . </li></ul>
  8. <ul><li>Founders assume they have to have all the answers. We know there is uncertainty and risk in your plan – if there weren’t, venture capitalists wouldn’t be in business. The important thing is to define where you think the risks lie and why the potential reward is large enough to justify taking the risks. </li></ul>
  9. Solve a PROBLEM that is critical Understand who you’re helping and why they pay HUGE MARKET The RIGHT entrepreneur who can execute Viable business model
  10. <ul><li>What??? No Technology? </li></ul><ul><li>Technology CAN be your competitive advantage </li></ul><ul><li>It DOES NOT REPLACE the above </li></ul>
  11. Do you FIT this picture? If not, CAN you? SHOULD you?
  12. PRESENTATION
  13. <ul><li>Solve a CRITICAL PROBLEM </li></ul><ul><li>SOLUTION: DEMO </li></ul><ul><li>Who should BUY it? WHY ? </li></ul><ul><li>MARKET </li></ul><ul><li>BUSINESS MODEL and WHY it would WORK </li></ul><ul><li>TEAM </li></ul><ul><li>WHAT DO YOU WANT FROM ME? WHY </li></ul>
  14. AT THIS STAGE, IT’S MOSTLY ABOUT YOU
  15. PRACTICE (A LOT) <ul><li>including potential questions </li></ul><ul><li>KNOW YOUR STUFF </li></ul>
  16. <ul><li>Use the sign-up form : good stuff in there </li></ul>
  17. MENTORS ARE AWESOME
  18. NOT!
  19. <ul><li>BIASED by experience </li></ul><ul><li>NO MARKET KNOWLEDGE (if you’re unique) </li></ul><ul><li>No deep understanding of your business </li></ul>
  20. WHAT NOW? <ul><li>Mentors ARE awesome </li></ul><ul><li>Pay attention to what they ASK , not what they SAY (business related, not necessarily product related) </li></ul><ul><li>DO they UNDERSTAND? </li></ul>
  21. LISTEN It’s NOT a DEBATE DON’T DEFEND
  22. Communication? VALUE? BOTH?
  23. INSIGHTS COME FROM THE RIGHT QUESTIONS
  24. PRODUCT != BUSINESS GET FEEDBACK ON PITCH 90% FAIL WAR, NOT BATTLE MAKE AND TEST ASSUMPTIONS
  25. THANQ

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