Retaildetail New Consumers presentation C-Change

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Retailers will need to be offensive to get out of the promotions downwards cycle. As consumption behaviour changes fast, retailers can show their engagement by offering relevant solutions to consumers new problems.

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Retaildetail New Consumers presentation C-Change

  1. 1. Make your ownnew consumers@katrienbarratc-change.beFriday 26 April 13
  2. 2. Retailers need to be offensiveand show their engagement byoffering relevant solutions toconsumers’ new problemsand make their own NewConsumersFriday 26 April 13
  3. 3. 20% budget20% CO217% budget30% CO26% budget26% CO2Friday 26 April 13
  4. 4. Help avoid “Surprise at the till” momentFriday 26 April 13
  5. 5. Suggest alternatives to certain expensive, unhealthy, lesssustainable productsFriday 26 April 13
  6. 6. Advise me whether this product is as OK as the label claimsFriday 26 April 13
  7. 7. Help me shop efficient, easy and fast and cut out my transportFriday 26 April 13
  8. 8. Make me mobile again, extend my rangeFriday 26 April 13
  9. 9. Give me solutions and tools to cut out my energy invoiceFriday 26 April 13
  10. 10. I want it here,I want it nowand I want it allFriday 26 April 13
  11. 11. Unexpected segments take the leadFriday 26 April 13
  12. 12. Changing consumption scale0 5 1030%Conservatives49%FutureSwitchers21%New ConsumersFriday 26 April 13
  13. 13. Nieuwe consumenten70% van BelgenNew consumers21%Conservatives30%Future switchers49%Friday 26 April 13
  14. 14. Friday 26 April 13
  15. 15. Retailers need to be offensiveand show their engagement byoffering relevant solutions toconsumers’ new problemsand make their own NewConsumers by focusing onunexpected segmentsFriday 26 April 13
  16. 16. @katrienbarratc-change.beFriday 26 April 13

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