Internet Video: The Big Picture on the Small Screen by Paul T.M. Hemenway

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Internet Video: The Big Picture on the Small Screen by Paul T.M. Hemenway

  1. 1. New Technologiesto Enhance Student LearningInternet Video: The Big Picture on the Small Screen Paul T.M. Hemenway, Ph.D. BEA 2013
  2. 2. The Big PictureOn the Small ScreenRemember “the Golden Years” of TV?l  Three networksl  Heavy censorshipl  Documentaries! (occasionally)l  No such thing as •  Reality TV •  Happytalk news •  Gay / Black / Asian / Aged / Vulgar “celebrities” •  Sex
  3. 3. The Big PictureOn the Small ScreenToday … all of the above, in excessIn addition, we also have:l  Plenty of real-life examples (good and bad)l  Plethora of short-form programmingl  An eXpLoSiOn in contentMore specifically:l  Broadcast programming w/out the broadcastl  Video on almost everything, now on the www
  4. 4. The Big PictureOn the Small ScreenWhy should we care? 1 The research shows:l  The collective media experience is powerfull  Media images help lock in ideasl  Young men are particularly influenced visually (high correlation of visual learning & testosterone)l  Use of multiMedia can facilitate learning … … it’s not just edutainmentl  And we’re talking … ubiquitous portable screens
  5. 5. The Big PictureOn the Small ScreenWhy should you care? 2l  You wish to engage your students at their levell  You’re seeking illuminating illustrations and transformational learning – i.e., you wish to improve your story-tellingl  You teach communication/sl  You’re bored!
  6. 6. The Big PictureOn the Small ScreenWhat has happened?The ever-shorter story:l  1920s: Theater ↔ Nwsprs ↔ Radio ↔ Moviesl  1950s: TV; Super 8 film & slide projectorsl  1970s: Star Wars; the Betamax & VHSl  1980s: USAToday→shorter news; Internet; sound bites shortened audio; MTV & music vidl  1990s: PowerPoint; 60% cable saturationl  2000s: “Clip culture” began w/ development of broadband Internet service & YouTube; the wiki
  7. 7. The Big PictureOn the Small ScreenWhat can you use?l  Publisher ancillaries & film providersl  Proprietary providersl  Website clips (incl training videos)l  About.coml  Google videosl  YouTube – the mother lode •  The simple search •  You Tube for Schools •  New Channel One now > million new “artists” •  > 2600 science & educational channels (!)
  8. 8. The Big PictureOn the Small ScreenThe FX of YouTube?!l  1 billion UVs every monthl  72 hours uploaded every minutel  > 4 billion hours watched every monthl  25% global YouTube views on mobile devicesl  Harlem Shake – in 2 weeks days > 12k videos watched over 175 million timesl  Most watched video ever: Gangnam Style – as of 4/1/13 1.486 billion views
  9. 9. The Big PictureOn the Small ScreenWhat do I use?l  Tony Robbins from 1986 Personal Power on imp of intrapersonal comml  Don McKinnon from TechnicallyFunny.com on ineffective PowerPointl  The Marketing Mix Song (Business Studies take on Paparazzi by Lady Gaga)l  Rushworth Kidder (President, Institute for Global Ethics on Moral Courage)l  Social Media Revolution 13
  10. 10. The Big PictureOn the Small ScreenSocial Media Revolution 13Social Media Video 2013.mp4
  11. 11. The Big Picture On the Small ScreenIn sumJust do it!If you’d like my list …l  All audio/video used in •  Public Speaking •  Intro to PR •  PR Cases & Campaigns •  Issues Management •  PR Writingl  PRINT email on Dr. Paul’s “Forward Sheet”
  12. 12. New Technologiesto Enhance Student LearningInternet Video: The Big Picture on the Small Screen Paul T.M. Hemenway, Ph.D. BEA 2013
  13. 13. The Big PictureOn the Small Screen
  14. 14. New Technologiesto Enhance Student LearningInternet Video: The Big Picture on the Small Screen Paul T.M. Hemenway, Ph.D. BEA 2013

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