Persuasion(2)

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Persuasion(2)

  1. 1. Persuasive Messages Sed Masic & Alicia Wicks
  2. 2. Persuasion
  3. 3. HOW?– PLAN KNOW YOUR AUDIENCE IDENTIFY DESIRED ACTION
  4. 4. Persuasive Requests• AIDA approach• Claim requests• Favors
  5. 5. AIDA Approach toClick to edit the outline  Persuasion• Attract attention text format• Arouse interest − Second Outline• Create a desire to help Level• Motivate action Third Outline Level − Fourth Outline Level
  6. 6. Claim Requests Click to edit the outline• Use inductive sequences text format• Capture audience attention − Second Outline• Build interest & reduce Level resistance• Motivate Action Third Outline Level − Fourth Outline Level
  7. 7. Asking a Favor Click to edit the outline• Begin with a compliment text format• Explain your rationale − Second Outline• Show gratitude Level Third Outline Level − Fourth Outline Level
  8. 8. Summary• Planning• AIDA• Persuasive claims• FavorsAny questions??

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