Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
FRYTOL X’MAS DELIGHT
Frytol in store activations have created a presence of
the brand in stores. Consumers always look forward
to a direct inte...
• Give consumers direct engagement with the brand
• Drive shoppers to purchase Frytol during the festive
season
• Increase...
We look to adopting the same set up and strategy
as the Frytol In-store campaign but with a few
touches to give consumers ...
• Complete kitchen set up with engagement counter
for consumers to sample
• Live demo cooking on site with Frytol
– Option...
• Consumers will be engaged by our mobile chefs
instore to buy a pack for the seasons cooking
moments
– Inform them on rew...
• Consumers would be given the chance to get
giveaways from Frytol after they make a purchase.
• Surprises will be written...
• Cooking pots
• Frying pan
• Spatula
• Aprons
• Napkins
• Free Packs and Bottles
• Branded Plates
• Chopping Boards
• Christmas Tree attached to the set up
• Prizes wrapped in boxes laid below the Christmas
tree
• Lighting
• Mini boxes at...
Frytol christmas delight 13 11-13
Frytol christmas delight 13 11-13
Frytol christmas delight 13 11-13
Frytol christmas delight 13 11-13
Frytol christmas delight 13 11-13
Upcoming SlideShare
Loading in …5
×

Frytol christmas delight 13 11-13

173 views

Published on

Christmas Marketing and Sales Activation for Frytol

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Frytol christmas delight 13 11-13

  1. 1. FRYTOL X’MAS DELIGHT
  2. 2. Frytol in store activations have created a presence of the brand in stores. Consumers always look forward to a direct interaction and engagement with the Brand. Christmas is a moment everyone looks forward to and consumers are not left out. They always watch out for the goodies their brands have to offer them for loyalty It is in this light that Swivel Marketing has drafted a plan around engaging consumers in the festive season
  3. 3. • Give consumers direct engagement with the brand • Drive shoppers to purchase Frytol during the festive season • Increase brand loyalty, sales and excitement
  4. 4. We look to adopting the same set up and strategy as the Frytol In-store campaign but with a few touches to give consumers some excitement with set up reflecting the season. • Frytol Kitchen Delights Set Up • Frytol Festive Sales • Frytol Delight Boxes
  5. 5. • Complete kitchen set up with engagement counter for consumers to sample • Live demo cooking on site with Frytol – Option of engaging shoppers to prepare a quick Meal • Professional chefs with Christmas themed clad on hand to engage consumers • Data collection for consumers as well as their comments on Frytol – Use of i-pads to collect data (this will be shared end activation with Wilmar for database purposes)
  6. 6. • Consumers will be engaged by our mobile chefs instore to buy a pack for the seasons cooking moments – Inform them on rewards that they could win • They would be led to the Frytol counter to pick their pack and try out the special savory made with Frytol at our delight Kitchen Set Up
  7. 7. • Consumers would be given the chance to get giveaways from Frytol after they make a purchase. • Surprises will be written on coupons and placed in Mini Delight boxes wrapped with ribbons • These mini boxes will be attached to a Christmas Tree for consumers to pick their surprises. • In each mini box will be written the prizes the consumer takes home.
  8. 8. • Cooking pots • Frying pan • Spatula • Aprons • Napkins • Free Packs and Bottles • Branded Plates • Chopping Boards
  9. 9. • Christmas Tree attached to the set up • Prizes wrapped in boxes laid below the Christmas tree • Lighting • Mini boxes attached to the christmas tree • A customized frying sound that sounds like a Christmas carol. • A pull up banner with Christmas message.

×