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AT&T Puerto Rico Mobile Site  Development Summary    01/30/12 – Puerto Rico        "NOTICE: Proprietary and Confidential   1
BackgroundAT&T Puerto Rico faces the challenge to have an US websitethat might not include the local offers, plans and dev...
"NOTICE: Proprietary and Confidential   3
"NOTICE: Proprietary and Confidential   4
DevelopmentLopito Digital team used the following process:     Develop Specification Charter with all Team Members1       ...
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At&t Puerto Rico Mobile Site Development Summary

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Lopito Digital Team and vendors developed the AT&T Puerto Rico Mobile site; launched on Jan 30th 2012

AT&T Puerto Rico faces the challenge to have an US website that might not include the local offers, plans and devices.

Therefore, they had to build a local mobile site to meet consumer expectations.

The mobile site is supported with mobile ads as well as QR codes in offline media. Ads either focused on retail or sweepstakes; both needs satisfied by the mobile site.

Visit: att-pr.com from your mobile device

Published in: Business, Travel
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At&t Puerto Rico Mobile Site Development Summary

  1. 1. AT&T Puerto Rico Mobile Site Development Summary 01/30/12 – Puerto Rico "NOTICE: Proprietary and Confidential 1
  2. 2. BackgroundAT&T Puerto Rico faces the challenge to have an US websitethat might not include the local offers, plans and devices.Therefore, they had to build a local mobile site to meetconsumer expectations.The mobile site is supported with mobile ads as well as QRcodes in offline media. Ads either focused on retail orsweepstakes; both needs satisfied by the mobile site.Visit: att-pr.com from your mobile device or scan the QR code "NOTICE: Proprietary and Confidential 2
  3. 3. "NOTICE: Proprietary and Confidential 3
  4. 4. "NOTICE: Proprietary and Confidential 4
  5. 5. DevelopmentLopito Digital team used the following process: Develop Specification Charter with all Team Members1 (Accounts, UX, Design, Development) Wireframes were created using FlairBuilder Tool2 (http://flairbuilder.com/) All project updates used the Basecamp Project3 management Application (http://basecamphq.com/) Development was made in Agile/Lean Development4 methodology; “Launch fast, update frequently approach” "NOTICE: Proprietary and Confidential 5

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