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РОССИЙСКИЙ ФОРУМ 2017. Презентация 11 -- FTI Consulting (Великобритания)

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Спикер: Дженни Пэйн, Старший консультант, Стратегические коммуникации, FTI Consulting
Презентация: "День инвестора: как максимизировать эффект мероприятия"

| РОССИЙСКИЙ IR-ФОРУМ 2017
| Дата проведения: 23.05.2017
| Место: г.Москва, зал Московской биржи на Воздвиженке
| Аудитория: 95 специалистов по IR, корп. управлению, фин. коммуникациям

#InvestorRelations #RussianIRForum2017 #ARFI #АРФИ #МосковскаяБиржа #MoscowExchange #EMEX #Интерфакс #Interfax

Published in: Investor Relations
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РОССИЙСКИЙ ФОРУМ 2017. Презентация 11 -- FTI Consulting (Великобритания)

  1. 1. Investor day: how to maximize the impact – a case study
  2. 2. FTI Consulting - Five Segments, One Purpose Corporate Finance & Restructuring Economic Consulting Forensic & Litigation Consulting Strategic Communications Technology Strategic Communications As a leading global communications consultancy with more than 30 years of experience advising management teams and boards of directors, we help clients communicate effectively to protect and enhance their business interests with key stakeholders. We have a comprehensive view of strategic communications with an integrated suite of services in financial communications, corporate reputation and public affairs in all the major markets around the world. FTI Consulting is organized into five segments, each of which is a global leader in its own right for one simple reason: our commitment to having a tangible, positive impact on how our clients’ confront and manage change and risk. 2
  3. 3. Our Global Reach Latin America Argentina Buenos Aires Brazil Rio de Janeiro São Paulo Caribbean British Virgin Islands Cayman Islands Colombia Bogotá Mexico Mexico City Panama Panama City Europe, Middle East, Africa Belgium Brussels Denmark Copenhagen France Paris Germany Berlin Frankfurt Ireland Dublin Netherlands Den Haag Qatar Doha Russia Moscow South Africa Cape Town Johannesburg Spain Madrid United Arab Emirates Abu Dhabi Dubai United Kingdom London Stirling North America Canada Calgary Toronto Vancouver United States Annapolis Atlanta Austin Baltimore Boston Brentwood Charlotte Chicago Coral Gables Dallas Denver Great Neck Houston Indianapolis Lake Oswego Los Angeles McLean Miami Mountain View New York Oakland Pasadena Philadelphia Phoenix Pittsburgh Princeton Rockville Roseland Saddle Brook San Francisco Santa Barbara Seattle Tucson Walnut Creek Washington, D.C. Wayne West Palm Beach Winston-Salem Asia Pacific Australia Brisbane Melbourne Perth Sydney China Beijing Guangzhou Hong Kong Shanghai India Mumbai New Delhi Indonesia Jakarta Japan Tokyo Korea Seoul Malaysia Kuala Lumpur Philippines 1 Manila Singapore With offices in every major financial center and every corner of the globe, we successfully serve our clients wherever challenges and opportunities arise. 1. Affiliate 3
  4. 4. The Brief Organise a capital markets day in London that captures the company’s forward-looking, digital strategy and innovative approach Devise a capital markets day that makes a statement, positioning MTS as a world-class TMT player
  5. 5. Points to consider  Devising messaging to inspire  Optimising venue space  Timing – synchronising with other key industry events  Speakers  Maximising the opportunity – media engagement
  6. 6. Venue
  7. 7. Optimising venue space
  8. 8. Optimising venue space
  9. 9. Optimising venue space 9
  10. 10. Presentation 10
  11. 11. 11
  12. 12. “The investor day format was convenient and the contents of it informative. There was a good access to senior management post the official part, which very valuable.” “The venue at Science Museum was just great, as investors and analysts could not only get insights into MTS business, but also walk around and enjoy the museum. Overall, it was a very useful event, with a good combination of an official informative presentation and Q&A, access to management and entertainment component. It was well attended by investors.”
  13. 13. Maximising the opportunity
  14. 14. Changing perceptions through media engagement Before CMD “Top Russian telecoms player MTS is so far sitting on the sidelines, but its executives have signaled they too believe their long-run future lies in Internet services.” After interview around CMD “MTS also aims to morph into a more digital company able to offer its business clients services ranging from cloud, data analytics, financial and security services”
  15. 15. Key Takeaways  Investor days don’t always have to follow the standard format – where there is an opportunity to make a splash, do it!  Focus on messaging and reflect this throughout the event  Keep branding opportunities and messaging in mind when selecting a venue  Blank canvas spaces are great for creating a unique event, but only do this if you have a London-based team  Attention to detail is important  Even on the tightest schedules, there is always time for media!
  16. 16. Вопросы?
  17. 17. Experts with Impact

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