Digital Branding Masterclass
for Legal Professionals.

HELLO!
I am Joie Thompson
Chief Content Editor at iVEN Digital and
Legalpedia Nigeria Limited.
Instagram: @thecontentmarketingchick
URL: www.legalpediaonline.com/clb
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What You Will Learn
● Statistics in the Legal Industry
● Digital Branding and Your Legal Practice
● Tools That Improve Brand Visibility
○ Website (Articles, SEO, Online Directories)
○ Organic Traffic Vs. Paid Traffic
○ Social Media - LinkedIn and Facebook
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Place your screenshot
here
The Internet has
changed:
» the way we live
» the way we interact
» the way we do
business
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Statistics
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Interesting Facts
123,480,000 Nigerians access
the Internet
(June 2019)
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Interesting Facts
50% of internet users in Nigeria
spend over 4 hours on the internet
every day
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Interesting Facts
Some of the most visited sites in Nigeria
are:
• Google
• Youtube
• Facebook
• Yahoo
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Attention is the
new currency!
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LEGAL INDUSTRY - Interesting Facts
96% of people
with a legal
issue use the
Internet first to
find answers
with regard to
their problem.
38% of people
looking to hire a
lawyer turn to
the Internet first.
(29% ask a
friend or
relative)
72% of people
looking for a
lawyer often hire
the first lawyer
they speak to.
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Pillars Of Law Firm Digital
Marketing
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Digital Marketing &
The Legal Industry.
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Why Is This Important?
For the big Law Firm in order to stay
relevant
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Why Is This Important?
For the smaller firms to compete, survive
and make an impact.
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Why Is This Important?
For individuals to advance their legal careers
and establish themselves as thought leaders in
their field.
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Can I really find my client’s this
way?
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The question is not be “Can…” but rather
“How…”
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Rules of Professional Conduct
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Compliance (RPC)
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Source: lawyard.com

Compliance (RPC)
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Source: lawyard.com

Compliance (RPC)
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Source: lawyard.com

Compliance (RPC)
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Source: lawyard.com

How Can I Do This?
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That’s what we’ll be covering today
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Remember...
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The internet is a tool that can supplement
(not replace) offline activities.
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It is simply another channel to get your
message out there and let your voice be heard
by a much bigger audience.
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By having a greater presence online, potential
clients have more opportunities to find your firm
and learn about your services.
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Every developed society has several things in common
and one of it is this:
The populace know the law and know their rights.
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As lawyers, it is your job not only to present and
defend cases in court but to help the general
public be aware of what is contained in the law.
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Expectations
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It is not a magic bullet. It’s not a short-term
solution but rather a strategic long-term play
that will serve you for years to come.
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Times are changing. At some point, the laws will be
reviewed and advertising will be allowed. You will have
a head start where everyone is scrambling.
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This is not new.
There are law firms and individuals doing this already
but they are VERY FEW.
Your job is to take your place now and establish
yourself
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PILLARS OF LAW FIRM
DIGITAL MARKETING.
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1 – Build A Strong Brand
2 – Optimise Your Website
3 – Be Visible With SEO
4 – Create Valuable Content
5 – Add CTA for Conversion
6 – Have a Live Chat Support
7 – List Your Firm on Legal Directories
8 – Practice Social Media Marketing
PILLARS OF LAW FIRM DIGITAL MARKETING.

UVP - UNIQUEVALUE
PROPOSITION
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Your UniqueValue Proposition is…
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... the “WHY” behind what you do.
It communicates what differentiates you from
your competition and why you’re the best fit
for your clients.

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Your unique value proposition should answer
three questions:
1. Why should I trust you?
2. What makes you different from every other
lawyer?
3. How do I know I’m making the best decision
by hiring you?

An Ideal UVP…
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Your response should not be based on price,
services, or years of experience.
An ideal UVP will combine emotional benefits
with logical outcomes.

An Ideal UVP…
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Today’s consumers are changing the way they make
decisions. They’re more informed, more engaged,
and they want to be in control of their decisions.
What does this mean for you?

An Ideal UVP…
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It means you have to interact with potential clients
in new ways if you want to get their attention and earn
their trust.
You should be developing and nurturing relationships
rather than focusing on a converting them to a brief.

An Ideal UVP…
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Your UVP is the first step in nurturing that relationship.

OptimiseYour Website
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Your Website
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Potential clients will almost always look you up online.
Does your website appeal to them?
It's imperative that you start with a great looking website
that has a consistent message and a great logo that
can extend across all your social media profiles too.
Appearance is everything and so is the content you
put on it.

Website Stats
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• Online, your website becomes a place where
most potential clients have their first interaction
with your firm.
• Therefore, your website must represent your
company well.
• It should contain a comprehensive list of your
services and other notable achievements
relevant to your firm.

Quality Content
• Quality digital content is a strong currency for success.
• Writing excellent articles about the legal industry that
resonates to your target audience and provides valuable
information is a reliable technique when creating content.
• Don't just use your website as an announcement board
or as a place to upload your law firm's getaway photos.
• Upload content that will be useful for your potential
clients.

Website Must Haves
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• Fast to load & Clear Images
• Consistent and Modern Design
• Talks to your Ideal Client
• Simple Navigation
• Consistent Blog Content
• Call to Action
• Contact Information
• FAQ Page
• About Us
• Security

Image Source: Oak Web
Design
www.benglasslaw.com

www.blaliyuandassociates.com

www.blaliyuandassociates.com

Action Steps
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1. 1. Make sure your developer tests the site for fast
loading. - (Don’t blame the internet speed)
2. 2. Don’t be afraid to ask people to “Give Us a Call” or
“Send Us a Message At…” they are more likely to do
it if you ask.
3. 3. Use your content plan to establish authority status
by creating relevant articles on your Blog

Action Steps
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•4.Develop your own Unique Value Proposition. Let your
prospective clients see why you are of great benefit to
them above your competition.
•5. Make sure each page on your website has a unique title
and description tag relevant to the content on the page
•6. When adding content (remember the content strategy)
you need to include links in your content back to the
relevant pages (internally and externally) and make sure
that nothing is broken.

Have a Live Chat Support
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• Trust is a significant factor in the legal industry,
establishing rapport and a relationship with potential
customers is crucial.
• Adding live chat support on your website can instantly
create a connection with potential clients.
• Make sure that your chat supports are knowledgeable in
the legal industry so that each question can be answered
and can be used as an opportunity to set an
appointment.

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SEO -
SEARCH ENGINE OPTIMISATION

Organic search is based on unpaid, natural
rankings determined by search engine algorithms,
and can be optimized with various SEO practices.
In contrast, paid search allows you to pay to have
your website displayed on the search engine
results page when someone types in specific
keywords or phrases.

So if your firm specialises in general practice and
litigation, the keywords you should focus on must
be related to these.
In turn, Google and other search engines would
give more relevance on your website for these
keywords, and eventually bring people searching
about these keywords to your site.

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ListYour Firm’s Website On
Legal Directories

Online directories are now very important.
They give your website a boost in online citations, and
in turn, rank better in search results.
Having your website featured on online legal directories
can also provide more website traffic without even
spending money simply because most online
directories offer free listing services.

1. JurisOffice.
2. FindLaw.com.
3. Avvo.com.
4. Justia.com.
5. Lawyers.com.
6. Nolo.com.
7. Martindale.com.
8. LegalMatch.com.
Legal Directories
Nigerian Directories
1. Nigerian Lawyers Directory
2. Pathlegal.com
3. Directory.Lawyard.ng

Social Media
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Image Source: Oak Web
Design

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• Social media, in essence, is a networking
tool that can supplement, but not replace,
offline activities.

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• It is simply another channel to get your
message out there and let your voice be
heard by a much bigger audience.
Why Social Media

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•By having a greater presence online, potential
clients have more opportunities to find your
firm and learn about your services.

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❑ 1. Determine who your ideal clients are
❑ 2. Select your social media platforms - LinkedIn & Facebook
❑ 3. Determine your social media goals
❑ 4. Create content that speaks to your target audience
❑ 5. Determine social media policies on how best to respond to
your ideal clients
❑ 6. Decide on how you will measure results
Important things to do on Social Media

Image Source: BlueStacksImage Source: lynda.com

Bottom Line
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Others Are Doing This…
How about You?

I CAN’T DO THIS!
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• Time
• Knowledge

What To Do
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Hire someone in-house to implement this
OR
Hire a digital consultant

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As lawyers, it is your job not only to present and
defend cases in court but to help the general public be
aware of what is contained in the law.
Only then can we really build Africa and African
business.

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FREE: The Digital Transformation Audit For Your Legal
Practice
Go to: www.legalpediaonline.com/clb
Yours… Free!!!

Any Questions?
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THANKS!
Joie Thompson
You can find me at
» @thecontentmarketingchick
» URL: www.legalpediaonline.com/clb
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