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B-to-B audiences increasingly depend on Web experiences to support their purchasing research and post-sale customer experiences. Unfortunately, too many b-to-b organizations are failing to deliver content or context that satisfies audience expectations and drives business impact.
Come, join us for this presentation on how to transform your b-to-b Website into a modern, audience-centric, content-fueled home base for your company’s digital presence. We’ll look at different approaches to digital to inform your web content strategy, and share best practices for developing content that align with your digital type and goals.