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Crossing the
Divide
Tiffany Nicole Johnson
INCLUSION AND DIVERSITY IN MARKETING 2021
Goals for today,
Positioned
At-ease
1
2
3
Resourced
About Tiffany Johnson
Marketing Manager for Penumbra Theatre, the Nation’s
preeminent African American theater; and contributing
writer for the Minnesota Spokesman Recorder, the oldest
African American newspaper in the state of Minnesota.
Tiffany is passionate about amplifying the culture of
Minnesota and beyond through dynamic content,
communications and creative partnerships. Tiffany is
also a local music artist and her first children’s book My
Shadow was published in December 2020.
CROSSING THE DIVIDE
How can we effectively and
sincerely implement diversity
and inclusion marketing
efforts?
Beneath the surface...
Three key areas to
address what is
"beneath the
surface"
Representation
Communications
Transparency
Representation
Leadership Team Partners
Communications
Social Media Web & Print Response
Transparency
Mission,
Vision &
Values
Follow -
through
Accountability
PROPOSED SOLUTIONS
Ideas to consider for
implimenting genuine D&I
initiatives...
Join the
conversation.
Lead the
conversation.
Hiring, contracting
and partnerships.
Be a leader.
Educate.
Crossing the Divide
Additional resouces...
Thank you!
Tiffany Nicole Johnson
INCLUSION AND DIVERSITY IN MARKETING 2021

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Crossing the Divide