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www.arbeiterkammer.at
Structured Analysis
of Austrian
Online-Platforms
Sylvia Kuba
29.6.2016
ETUI/ETUC conference 'Shaping...
www.arbeiterkammer.at
AK Process: “Digtial Change“
The future of work
Education, qualification and e-education
Fundamental...
www.arbeiterkammer.at
Structured Analysis of Austrian Online-
Platforms acting as agents for work
www.arbeiterkammer.at
What we wanted to know
Who owns the platform?
What is the business model?
What is their Communicatio...
www.arbeiterkammer.at
Helpling
www.arbeiterkammer.at
Places Cleaners
Online-Calculator
11,12 Euro / hour (Price 13,90 – 14,90 / hour)
Company passes jobs...
www.arbeiterkammer.at
The Company
Parent Company: Luxemburg
Operates in 200 Cities
Rocket-Internet
Portfolio value 2014: 3...
www.arbeiterkammer.at
BOOK A TIGER
www.arbeiterkammer.at
Operates in Austria, Switzerland and
Germany
Owner: BAT Household Services GmbH,
Berlin
Investors: D...
www.arbeiterkammer.at
Easy/flexible; cheap; fair/legal
“Tigers are big cats, they are very clean“
www.arbeiterkammer.at
www.arbeiterkammer.at
www.arbeiterkammer.at
The Crowdworkers
independent contractors
No standard or Minimum wage
No holiday or sick leave or soc...
www.arbeiterkammer.at
The Company
Head office: Essen
Sales: 3,6 Million Euros
30 employees, 700,000 CWs,
Customers: PayPal...
www.arbeiterkammer.at
www.arbeiterkammer.at
My Hammer
Tradespeople
Offers via Platform
Auction principle
communication via platform
Contract is ...
www.arbeiterkammer.at
The Company
Head office: Frankfurt
Listed
Main Owner: Publishing group Company Georg
Holzbrink (Die ...
www.arbeiterkammer.at
Check Robin
Platform for transportation of packages
Platform that connects „Mitgeber“ (person
who wa...
www.arbeiterkammer.at
Check Robin
Owner:
10.8% Attila Dogudan Privatstiftung
23.4% L3M Investments - > Niki Lauda (Airline...
www.arbeiterkammer.at
Main Findings
Financially strong owners
Avoid the term “work” or “worker”
 Create new names: “Helpl...
www.arbeiterkammer.at
Main Findings
Advertise with “serving the public good”
Unclear questions of liability in the case of...
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ETUI-ETUC conference 2016 Panel 17 Sylvia Kuba

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ETUI-ETUC conference 2016 Panel 17 Sylvia Kuba

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ETUI-ETUC conference 2016 Panel 17 Sylvia Kuba

  1. 1. www.arbeiterkammer.at Structured Analysis of Austrian Online-Platforms Sylvia Kuba 29.6.2016 ETUI/ETUC conference 'Shaping the new world of work', 27-29 June, Brussels
  2. 2. www.arbeiterkammer.at AK Process: “Digtial Change“ The future of work Education, qualification and e-education Fundamental social questions Data Protection, Data power The Internet of Things in production, services and the public sector
  3. 3. www.arbeiterkammer.at Structured Analysis of Austrian Online- Platforms acting as agents for work
  4. 4. www.arbeiterkammer.at What we wanted to know Who owns the platform? What is the business model? What is their Communication Strategy and how do they describe themselves? What kind of contract do they offer? How is the work done
  5. 5. www.arbeiterkammer.at Helpling
  6. 6. www.arbeiterkammer.at Places Cleaners Online-Calculator 11,12 Euro / hour (Price 13,90 – 14,90 / hour) Company passes jobs onto „Helplings“ Rating Mon – Sun, 8am – 9pm „cooperates with Self-employed cleaners“ • fill in Online Application • Provide Trade license, • certification of good conduct
  7. 7. www.arbeiterkammer.at The Company Parent Company: Luxemburg Operates in 200 Cities Rocket-Internet Portfolio value 2014: 3,1 Billion
  8. 8. www.arbeiterkammer.at BOOK A TIGER
  9. 9. www.arbeiterkammer.at Operates in Austria, Switzerland and Germany Owner: BAT Household Services GmbH, Berlin Investors: DN Capital, Target Ventures, … 2014: 4 Million Euro
  10. 10. www.arbeiterkammer.at Easy/flexible; cheap; fair/legal “Tigers are big cats, they are very clean“
  11. 11. www.arbeiterkammer.at
  12. 12. www.arbeiterkammer.at
  13. 13. www.arbeiterkammer.at The Crowdworkers independent contractors No standard or Minimum wage No holiday or sick leave or social insurances …
  14. 14. www.arbeiterkammer.at The Company Head office: Essen Sales: 3,6 Million Euros 30 employees, 700,000 CWs, Customers: PayPal, Telekom, Honda, …
  15. 15. www.arbeiterkammer.at
  16. 16. www.arbeiterkammer.at My Hammer Tradespeople Offers via Platform Auction principle communication via platform Contract is conducted between E & C “marketplace, not agent” Tradespeople pay 59.90 Euro per month
  17. 17. www.arbeiterkammer.at The Company Head office: Frankfurt Listed Main Owner: Publishing group Company Georg Holzbrink (Die Zeit, Rohwolt Verlag,…) > strategic partner of Rocket Internet 2014: volumes of sales: 1.7 Billion Euro, profit 100 Mio. My Hammer Holding AG Austria 2014: sales 256,000 Euro
  18. 18. www.arbeiterkammer.at Check Robin Platform for transportation of packages Platform that connects „Mitgeber“ (person who wants a packet to be transported) and „Mitnehmer“ (courier) The driver pays 3 Euros to the platform for each delivery The „Mitgeber“ pays 9-29 Euro to the driver Rating
  19. 19. www.arbeiterkammer.at Check Robin Owner: 10.8% Attila Dogudan Privatstiftung 23.4% L3M Investments - > Niki Lauda (Airline Company)
  20. 20. www.arbeiterkammer.at Main Findings Financially strong owners Avoid the term “work” or “worker”  Create new names: “Helpling”, “Professional”, “User”, “Tiger”, “Mitnehmer” They wipe their hands of the responsibility they should have as an employer ´They define themselves as:  Technology provider,  cooperate with self employed (fix price vs. market place contradict)
  21. 21. www.arbeiterkammer.at Main Findings Advertise with “serving the public good” Unclear questions of liability in the case of accidents, defective products or unpaid wages Damaging workers rights  Ratings  Work on public holidays and weekends,  Insurance, …

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