Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Day 2 Kakuman SXP

37 views

Published on

Day 2 Kakuman SXP

Published in: Education
  • Be the first to comment

  • Be the first to like this

Day 2 Kakuman SXP

  1. 1. Startup Experience Kakuma Henrik Scheel Charlie Lambropoulos Mahmoud Jabari
  2. 2. What did you do? …what did you learn??? …….so what will you do now? WelcomeBackJ
  3. 3. 3 Entrepreneurship... is an eXtreme sport
  4. 4. A Startup Founder • Works before the money is available • Will do ANY job proactively • Is not afraid to share ideas *ideas are cheap! • Communicates effectively *EQ • Celebrates mistakes! *failing faster is cheaper! • Intelligence, Drive & Integrity
  5. 5. Marketing Funnel Acquisition Monetize Retain
  6. 6. Steve Blank
  7. 7. Pivot
  8. 8. Testing Product-Market-Fit Interview Pre-sell Simulation
  9. 9. The Art of Interviewing Problem Interview - Learn about the early adopter’s problems - Don’t talk about your solution Solution interview - Not a pitch to sell your product – focus on learning - Confirm the MUST-HAVE PROBLEM - Use a Demo to test if your solution is what the user wants - Test pricing
  10. 10. Customer Development Guide Interview Preparation: Who is your primary User? (only talk to relevant people!) What do you need to test? (problem hypothesis) How will you test your assumptions? What will you ask during the interview/experiment? How will you measure success?
  11. 11. ! CustomerDevelopmentGuide! Goals:!! 1. Testing!your!riskiest!assumptions!! (Do$your$primary$users$actually$behave$and$think$like$you$believe$they$do?)$ 2. Discover!important!insights!about!your!primary!users:!Problems,!frustrations,!behaviors,! preferences,!and!current!solutions!to!the!problem.! 3. Get!contact!information!for!your!primary!users! ! Describe!what!you!are!going!to!test!–!what!do!you!need!to!learn?! What$problem$do$you$think$the$users$have?$What$is$your$riskiest$assumption?$ Example:$Do$seniors$with$Alzheimer’s$disease$have$a$problem$getting$lost$when$they$go$for$a$walk$outside?$ $ ! ! ! Who!is!your!primary!user!and!how!will!you!get!in!contact!with!them?! Example:$Users:$Single$senior$citizens$(age$65G85)$with$mild$Alzheimer’s$decease$living$at$nursing$homes$in$city$ environments$in$Mexico.$Method:$InGperson$interviews$at$nursing$homes.$ *Don’t$talk$to$people$you$know$since$they$won’t$tell$you$the$truth,$and$don’t$waste$your$time$talking$to$random$people$ who$are$not$in$your$user$segment$–$their$opinion$is$irrelevant.$ ! ! ! Describe!how!you!will!test!your!assumptions! G$What$experiment$will$you$run;$personal$interview/survey/simulated$product?$ G$How$many$people$will$you$include$in$your$experiment?! ! ! ! What!are!the!success!criteria?! Example:$15$out$20$people$we$talked$to$felt$a$strong$need$to$solve$X$problem$and$gave$us$their$contact$information$so$ they$could$buy$the$product$when$it’s$ready.$ ! ! What!will!you!ask!during!the!interview?! Remember$not$to$pitch/sell!$Focus$on$learning$about$your$users$and$their$problems.$ $ ! ! ! ! ! Good!luck!with!your!interview!!!AND!REMEMBER!TO!GET!CONTACT!information!for!the!people! you!talk!to!if!they!agree!to!let!you!follow!up!with!clarifying!questions.!
  12. 12. A/B Testing
  13. 13. Watering hole
  14. 14. Shut up and listen… Don’t defend yourself – just listen Write down the insights you get… Feedback is a gift!
  15. 15. PITCHING
  16. 16. Entrepreneurs are always pitching
  17. 17. Fundraising
  18. 18. Elevator Pitch Your goal is to grab the investor's attention in the first 10 seconds so you have their attention for the next 20 minutes.
  19. 19. Problem Solution Market Business Chris Lipp TEAM
  20. 20. Professional Business Pitch (to investors) Slide 1: Vision / Elevator Pitch Slide 2: The Problem Slide 3: Product / Service Slide 4: Market Opportunity Slide 5: Traction / Validation Slide 6: Revenue Model Slide 7: Competition Slide 8: Marketing & Growth strategy Slide 9: Team Slide 10: Financials Slide 11: Investment ‘Ask’ / milestones
  21. 21. SMILE J And be positive!
  22. 22. THE HANDSHAKE Clean hands Firm and confident Eye contact
  23. 23. What happens when we get anxious? • Wet-Dry, Dry-Wet (plumbing reversal) • Shallow breathing • Can’t focus
  24. 24. The audience wants you to succeed!
  25. 25. What affects the audience? 7 55 38 Words (%) Voice (%) Non Verbal (%)
  26. 26. Content VS Delivery?
  27. 27. Role-play drawing Software demo Video PROTOTYPING
  28. 28. A thousand songs in your pocket… Golden rule: Features tell, Benefits sell!
  29. 29. alan
  30. 30. Revenue Model Make it simple – and focus on main revenue stream
  31. 31. Be visual Don’t talk to your slides
  32. 32. Use high resolution pictures Maximum 20 words per slide
  33. 33. Pitch Outline Understanding of USERS and their PROBLEM Product/service idea (unique value proposition, technology, features) Market Understanding (size, competition, impact potential) Business Model (revenue model, go-to-market strategy) 3 min to PITCH 2 min Q&A + feedback
  34. 34. Watering hole
  35. 35. CONTINUE
  36. 36. Next steps…. 1. Keep working on your idea 2. Find a co-founder if you think it would be valuable for your business 3. Get a mentor and LAUNCH your business 4. 12-week accelerator program 5. Create entrepreneurship community in Kakuma with weekly meetups.
  37. 37. Awesome books to check out..
  38. 38. “Choose a job you love, and you will never have to work a day in your life.” - Confucius (Chinese philosopher)
  39. 39. “Whether you think you can, or you think you can’t - you’re right!” - Henry Ford Henrik Scheel henrik@startupxp.com www.linkedin.com/in/henrikscheel Facebook.com/startupexperience www.StartupExperience.com/resources Charlie Lambropoulos charlie101010@gmail.com Good luck with your entrepreneurial journey!

×