ROBOCAR POLI Grand Launching in UK & Italy
POLI runs into Europe with powerful partners based on the huge success in Asian countries since 2011.
POLI rescue team meets children
in UK & Ireland. The broadcast
started from the 27th February.
POLI ranked TOP2
in Nick Jr. Too.
POLI starts off on the right foot in UK
The very first episode was premiered
on 13th February at Channel Cartoonito.
Two weeks after launching,
Robocar POLI’s rating is about
3 times higher than the average
ratings in the channel, completely
taking top position over the other
animations such as ‘Paw Patrol’
and ‘Super Wings’.
POLI got No.1 In only two weeks
Every day 8:00am/4:30pm
Weekend 11:00am/ 5:15pm
From June 2014, “Traffic Safety with POLI”
(26 episodes) started service on VOD platform,
such as Youku, Iqiyi, Tencent, Vedio, LeTV.
Finally it reached 2 billion views!
“Traffic Safety with POLI” hit
2 billion view in China!!
Robocar POLI rescue team has come to Hamleys
Toy Shop to celebrate Spring in Russia.
Gulliver & CO, master toy distributor in Russia/CIS
region, has been decorating one of the most famous
toy shop’s main window in Russia on every season.
This spring theme will be taking Hamley’s toy
shop’s main window from February to May 2017.
Spring has come in Hamleys Toy Shop
The Best Seller
IN HK WITHOUT
HK TOYSRUS BEST SELLER
ROBOCAR POLI Children Safety Park opened on 7th March in Korea.
August 2015, ROIVISUAL signed the MOU with Gong-ju city to build the safety
park and it finally opened.
Gong-ju city put the budgets almost 2.4 billion KRW for the park.
The park consists of many activities and classes where children experience and
learn traffic safety rules. Classes are operated through reservations.
ROBOCAR POLI 2nd
Children Safety Park
Opened in Korea
Operating hour : 10am~5pm
Closed: only 2 days in a year
On 2nd March, Boing, Robocar POLI’s local
agent and Cartoonito channel owner, held
Robocar POLI business conference in
Media Set conference room in Milan.
More than 60 potential licensees
attended this conference and
showed their interest even before
Robocar POLI business started.
Licensing WORLD Russia 2017
Licensing World Russia 2017 was held from 28th February
to 1st March in Crocus International Expo in Moscow.
Pullman Licensing, agent representing Robocar POLI in
Russia/CIS region, set wonderful Robocar POLI dedicated
stand with Robocar POLI’s own design and products.
During LWR, many potential and existing partners visited
and discussed Robocar POLI in different business catego-
ries such as F&B, Magazine, Publishing, New Media, Ap-
pliacation, and so on. Robocar POLI business in Russia is
expected to grow continuously.
POLI is everywhere in LIMA
You will be surprised!!
See you there!
Rescue Team Roll Out!
Robocar POLI Launching Conference in Milan
Co-promotion in Taiwan
ROBOCAR POLI is coming to Seletar Mall for Earth rescue
mission in Singapore. The event was held for 6 days
from 14th to 19th March. For the Earth day, children
who visited the mall learned how
to recycle with POLI
through the live show.
The bakery Prema Deli
which is located in the Seletar
mall sell ROBOCAR POLI cakes.
Here We Comes to Save Earth!
Promotion period : 2/13~4/11, 2017
in the whole
New die-cast series MARK RC
New 4” T/F
MINI POCKET PLAYSET
Mobile HQ CAREY series
Silverlit NEW line-up for first half of 2017
3 different types
Disney is replaced
with POLI in Korea!
In Korea, Sunkist, by
Haitai, is renewed its line-
up with POLI, which was
formerly with Disney.
Further they call their kids
line as ‘Sunkist POLI’
In China, more than 20 SKUs of POLI F&B item will be out in this Spring and Summer;
such as noodle, cookie, tuna sausage, and rice snack.
Healthy Children’s Snacks Launching in China
Found everywhere in daily life.
Premium personal care products will be released
in April by Doori. Starting from Korea, it will expand
the markets to Asia and Global market.
Collaborate with best selling item
Poli collaborates with No.1 bicycle brand, Samchunly.
POLI will be on Sam Trike, which is a must have tricycle
for kids in Korea. Targeting coming-up Children’s Day in
May, POLI Sam Trike and bicycle will be launched soon.
Beyond Just an Animation Character.
do you want to play?
We have all.
2Q Sneak Peak
Robocar Poli Green Campaign _KR
3rd Traffic Safty Playground Open _KR
Public Health Campaign_KR
NETFLIX Global Launching