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Create Infographics to Turn Your Data Into a Powerful Marketing Tool!

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Create Infographics to Turn Your Data Into a Powerful Marketing Tool!

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Watch the SCORE.org Webinar Recording Here: https://www.score.org/event/create-infographics-turn-your-data-powerful-marketing-tool#.XO1GbkEb6As.link

How do you get your customers, employees or stakeholders to care about your numbers and ultimately take a course of action that benefits them? Your business data has superpowers—if your audience can understand it.

In this webinar, Dinah Ramirez of Easel.ly will discuss how to create an infographic story about your data that’s engaging and powerful. Your infographics will be able to transform a lead into a customer, motivate employees to reach their goals, complete a business plan that bankers can’t resist, and much more.

You’ll learn:

1. The essential elements of an infographic data story
2. Ideas for using your data in an infographic to meet your business goals
3. Easy ways to storyboard your data for an infographic
BONUS: A free infographic storyboard template will be provided!

Watch the SCORE.org Webinar Recording Here: https://www.score.org/event/create-infographics-turn-your-data-powerful-marketing-tool#.XO1GbkEb6As.link

How do you get your customers, employees or stakeholders to care about your numbers and ultimately take a course of action that benefits them? Your business data has superpowers—if your audience can understand it.

In this webinar, Dinah Ramirez of Easel.ly will discuss how to create an infographic story about your data that’s engaging and powerful. Your infographics will be able to transform a lead into a customer, motivate employees to reach their goals, complete a business plan that bankers can’t resist, and much more.

You’ll learn:

1. The essential elements of an infographic data story
2. Ideas for using your data in an infographic to meet your business goals
3. Easy ways to storyboard your data for an infographic
BONUS: A free infographic storyboard template will be provided!

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Create Infographics to Turn Your Data Into a Powerful Marketing Tool!

  1. 1. Dinah Ramirez Customer Success Trainer dinah@easel.ly Create Infographics To...
  2. 2. MEASURED TRACKED COLLECTED REPORTED or ANALYZED
  3. 3. Easy ways to storyboard your data for an infographic. Today we'll explore... The 5 essential elements of an infographic data story. Ideas for using your data in an infographic. BONUS: An Infographic Storyboard Template will be provided!
  4. 4. Here's all my data!
  5. 5. Raw Text... ...Infographic
  6. 6. You need to see this...let's discuss it later.
  7. 7. How do I turn this into an INFOGRAPHIC? Here are 5 Essential Elements of an Infographic Data Story...
  8. 8. What purpose does this message serve? First, you need a message! 1
  9. 9. Then you need your data and any information that supports your message. 2
  10. 10. Every story requires a... BEGINNING MIDDLE and END! 3 Begin with an attention grabbing introduction! # Organize your data and information to tell your story. Conclusion...
  11. 11. LOGO www 4 Don't forget your company's info!
  12. 12. 5 Provide source links or reference your data sources. Even if it's your own!
  13. 13. Infographic Image Credit: Darden
  14. 14. Community Impact Since the program's inception, 100 Million pounds of food, totaling more than 83 million meals has been donated through Darden Harvest. What is Darden Harvest In Addition to serving nearly 390 million guests a year, we also help make a difference in the battle against hunger. The Darden Harvest program coordinates food donations to food banks and other charitable organizations across the country. How it works • Each day, across every one of our restaurants, we "harvest" surplus, wholesome food that isn't served to guests and we safely prepare it for donation. • A strict process is followed to ensure the quality and safety of food donated. • Through a partnership with Food Donation Connection, which coordinates donations across the country, the food is then served at food banks, shelters and other charitable organizations. What we donate 11% Pastas & Bread 13% Desserts & Other 24% Vegetables 24% Soups & Sauces 28% Protein Each year, all of our brands contribute nearly 8 MILLION POUNDS OF FOOD. LOGOS Olive Garden Longhorn Steakhouse Cheddar's Scratch Kitchen Yard House The Capital Grille Seasons 52 Fresh Grill Bahama Breeze Eddie V's Prime Seafood Possible Storyboard...
  15. 15. Infographic Image Credit: AAA
  16. 16. AAA receives the highest call volume in the summer with 8.3 million calls. AAA to the Rescue Facts about AAA Road Assistance 24/7 AAA rescued a record-breaking 32 Million Drivers in 2015 Newer Vehicles* Have a Higher Proportion of tire, key, and fuel related issues than older vehicles. *vehicle model years 2012-2016 NewsRoom.AAA.com AAA Logo Possible Storyboard...
  17. 17. Infographic Image Credit: Amtrak
  18. 18. Infographic Image Credit: Amtrak
  19. 19. Infographic Image Credit: Yum! Brands
  20. 20. Infographic Image Credit: Yum! Brands
  21. 21. Infographic Image Credit: The Home Depot
  22. 22. Infographic Image Credit: Target Corporation
  23. 23. Infographic Image Credit: Gemalto
  24. 24. Infographic Image Credit: Kohl's
  25. 25. Title Subtitle Beginning Intro Middle Data # Conclusion Call to action Title: Subtitle: Beginning/Intro: Middle: • Data 1 • Data 2 • Data 3 Conclusion: Call to action: Logo/Website/Contact Logo Website Contact Easy Ways to Storyboard 1 2 3
  26. 26. Use Index Cards or Post-it Notes1 If you have a lot of text, use 1 index card or 1 post-it note for each data element and explanation. Move and arrange your cards until it flows like a story. Snap a photo or transfer to a shareable doc that you can send to a designer.
  27. 27. Title Subtitle Beginning Intro Middle Data # Conclusion Call to action Logo Website Contact Use PowerPoint or Google Slides2 If you have a lot of text, use 1 slide for each data element and explanation. Move and arrange your slides until it flows like a story. Like a presentation, try to limit your text on each slide (1-2 sentences is usually plenty.) Insert images for inspiration or images you want a designer to refer to.
  28. 28. Title: Subtitle: Beginning/Intro: Middle: • Data 1 • Data 2 • Data 3 Conclusion: Call to action: Logo/Website/Contact Use Microsoft Word or Google Docs3 Create an outline that flows like a story. Try to keep your outline to a page with brief sentences throughout. Insert images for inspiration or images you want a designer to reference.
  29. 29. BONUS! Infographic Storyboard Template
  30. 30. Infographic Image Sources What is Darden Harvest (Harvest Program): https://www.darden.com/citizenship/people/community-involvement#Aiding%20the%20Fight%20Against%20Hunger AAA to the Rescue (Infographic Image #1): https://newsroom.aaa.com/tag/roadside-assistance/ Amtrak 2018 Milestones: https://media.amtrak.com/media-images/fy-18-revenue-ridership/ Amtrak 2018 Milestones Tweet: https://twitter.com/Amtrak/status/1063521135277555712 Yum! Supporting Women Everyday Tweet: https://twitter.com/yumbrands/status/1104028798549413894 The Home Depot Fiscal Q4 2018 Performance: https://corporate.homedepot.com/newsroom/infographic-home-depot-announces-fourth-quarter-and-fiscal-2018- results Target Earnings Q2 2018: https://corporate.target.com/article/2018/08/q2-2018-earnings The State of IOT Security: https://safenet.gemalto.com/resources/data-protection/state-of-iot-security-infographic/ 8 Fun Facts About Kohl's Cash: https://corporate.kohls.com/news/archive-/2018/june/eight-fun-facts-about-kohl-s-cash-
  31. 31. To be continued... support@easel.ly Twitter: @easel_ly Facebook: @easel.ly www.easel.ly

Editor's Notes

  • Hi Everybody!  I'm Dinah from Easelly! And I'm a customer success trainer intro.....
  • With today’s technology, you probably have more data at your finger tips about your business, your industry, and your competition than ever before. If you're actively collecting big data or any data about your business or for your business, then you already know that it can help you make better decisions and grow your business.  
  • So today, I want to take some time to discuss how you can use this data beyond decision making and how you can use SOME of it as a powerful marketing tool!

    We'll discuss the essential elements of an infographic data story
    I'll provide some examples or ideas for using your data in an infographic to meet your business goals
    And I'll guide you through some easy ways to storyboard your data for an infographic that you can pass along to your designer or a designer your higher to do the work.  
    After today's webinar, you'll receive a free infographic storyboard template to get you started! :)

    Again, I'll be focusing on using this data for infographics that can be shared easily on your website, blog, emails, print materials or even social media channels, but you'll find that what we cover can certainly be applied to other marketing mediums such as video content!
  • Why?

    I’m sure you have a ton of great sales data, website analytics, survey data, or even user data, but for marketing purposes, you don't want to do a data dump.  While you might think all that data is fascinating to comb through and analyze, your customers and employees won’t think so.
  • Why do  infographics work?
    Humanizes data by telling a story that people can connect with
    Offers the opportunity to deliver a clear message or conclusion from the data
    Highlights information you want people to notice on charts and graphs
    Summarizes “need to know” data
    Gateway for people to get the big picture and then dive into the data if they need to

  • Always remember that humans are SOCIAL BEINGS and we connect through socializing and telling stories.  And your data should have a story or message behind it! Putting your data into an infographic can humanize your data and will give your audience a real context that they can connect with!  

  • So, what do you need for an infographic data story?

    No one will be able to tell that story better than you as the business owner.
  • Message/purpose/goal

    You also need a message!
    What purpose does this message serve?
    Does it support  your business goals?

    Infographic data stories should be created for a specific audience and purpose
    You may need a story  that helps your employees see and feel a customer's perspective more clearly based on sales or survey data.
    Or you may need a story that helps investors see and feel why your business strategy has been successful now and why it will be in the future.
    Or perhaps your goal is to show potential customers what their missing out on based on  what your current customers are enjoying from your business! 
    To be effective,  your infographic data story will need to be crafted to make a point to a specific audience.
  • A minimum of 1 data point. Yes, you can have as little as 1 data point!
  • Once you know what your message is and you have all the data you need to support you
    Introduction (attention grabbing) beginning
    Supporting data that tells your story argument – middle 
    Conclusion  -end (what do you want your reader now do with this new information)
    Call to Action logo website contact information What do you want your reader to do next?
    Data source(s)
    message/purpose/goal

    An infographic data story requires a Beginning, Middle, and End. It can be as simple as narrating a sequence of events or it can be as complex as showing different scenarios that may reach the same or different conclusions. But there should always be a natural beginning middle and end.

  •  Logo
    website 
    Contact information (phone/ email)
    Social 

  • "The following infographic examples show how companies  have both grasped the art of recycling data into an infographic to enhance the service they deliver."
  • Infographic 1 | 2
  • Boring data will become a boring infographic. Find data that is intriguing and supports an interesting story you are trying to tell.
    All good stories have a beginning, middle, and end. Infographics deserve the same treatment. The beginning should introduce the problem by simply explaining something the reader may not know. From there, back it up with data, remembering that data needs context to make sense. End with your point of view, so the reader walks away understanding the data and the story you told.
  • This example shows how Kohl's have both grasped the art of recycling data into an infographic to promote a service they deliver."

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