Not signed up?
1. http://www.linkedin.com and activate
2. Fill in your profile
3. Add photo – be sure it looks professional.
4. Headline – a phrase that sums up your professional identity.
5. Summary – this is a short bio. It says who you are and what
you’ve accomplished. Include professional expertise, interests
and current position.
6. Personalise your url - edit public profile
1. Shape your online profile
2. Connect with colleagues & ex-colleagues
Improve your Summary
space is where the
searches for key
words, so be sure to
fill it with keyword
information you think
your target audience
is looking for.
numbers if possible
Add photo, video,
Add content to each position
Remember you can choose to
‘NOT’ update contacts with you
Shape your profile
• Look at profiles of other professionals to get ideas.
• Experience – add positions and short summary of
accomplishments and responsibilities
• Education – institutions, degrees earned, honors and activities.
• Websites & Social – add links to your social accounts - your
Twitter account and professional blog.
Check your contact details
Improve it further – return every month intially
Decide how much visibility you give to your
• Click on the cog next to your url to view your public profile
Who’s Viewed Your LinkedIn Profile?
Your Rank for LinkedIn Profile Views in 30 days (against your
Recommendations vs Endorsements
• Endorsements are a vote of confidence- These votes of confidence
add up and send a strong signal about your abilities to accomplish
• Recommendations are a drill down into the how and why of your
experience working with someone
“Show, don’t tell”
Take a few moments today to acknowledge your peers past and
present with either an endorsement or recommendation, and maybe
they’ll do the same!
• Get up to two recommendations for each of your most
important former positions.
• So, if you have 15 jobs listed on there, 30 recommendations is
overkill, but 10 altogether for the most important jobs is enough
to represent diverse viewpoints on your strengths without
Recommendations management page
• Click ‘Edit your profile’
• Scroll down to
• Click on Manage
• Ask for recommendations
• Recommend others and
they may reciprocate
• Try for historic jobs too
Turn off notifications – and other things
Privacy & Settings > Profile > Privacy Controls > Turn on/off your
How to view another person’s profile
Unless you are looking for work and target HR managers! Privacy & Settings > Profile > Privacy
Controls > Select what others see when you've viewed their profile
2. Get Connected
Connect with business colleagues
Keep building relationships
Connect with old colleagues and student friends
Build your network
• Building your
• Simply connect
every time you
• Use your mobile
• After every
meeting, make a
• Use Evernote
Search for people you know
• If you’d like, import your email
contact list and LinkedIn will send
out automated invitations
• If not, search their name and/or the
• Then use the side bar to filter
• Click on Connect
• Don’t ask People You Don’t Know For a Connection
• If you don’t know, ask someone you do know for an
• Or as a long shot, mention someone they know
Or become cyber friends first…
• Does the person you want to meet have a blog? Read it,
share it with your social networks and make comments
– thoughtful, intelligent comments. Are they on Twitter?
Follow them and start retweeting and commenting on
their tweets. Next check out their LinkedIn profile and
see what LinkedIn groups they belong to. Join a couple
How to ask for introductions
• Click on the person’s
• Look to the right and see
how you are connected
• Click ‘get introduced’
• Go to messages and
message your contact,
asking for an introduction
• Explain why
• They hopefully will then
introduce you both
How do you find people?
• Click on Add Connections
• Search and find colleagues, friends,
former classmates and business
associates and invite them to join
• Use advanced Search to find
individuals by business, school or
• Invite them to connect – add a note
• Active business professionals will
have 500+ contacts.
Communicate with your connections
You can send a message to
your connections from your
inbox, your Contacts page,
or their profile page. The
message will be sent to the
recipient's inbox and
possibly to their email
address, depending on
their LinkedIn notification
Use it to
• Communicate privately
• Invite to events
• Update on news
• Don’t use it too often
To send a message to 1 or more connections from your inbox:
To send a message to 1 or more connections from your Contacts page:
To send a group message to multiple connections from your Contacts page:
To send a message from a connection's profile page:
Create a Post
• A post = blog
• a project that spans a long
period of time, regular
• developments in your
• News about an award that
you were recently
• LinkedIn posts eliminate the
need to host a blog on
No need for a separate blog?
Set up your Company page
• Many company’s post their profile in LinkedIn – it helps to
promote the business and meet some of the company’s
• Provides a good way for prospective employees and clients to
see your company
• Company profile
• Post news from the company
• Attach staff to the business
• Post jobs
Company page profile http://www.linkedin.com/company/add/show
Share updates with …
• All followers
• Targeted audience
Following other businesses? Search for others
• Follow other businesses
• Get to know what’s going on
• Show a business you are
• Prospective job searching
• Find new content to share
• Just show interest
• Why use Groups?
• Meet others in your
• Pick others brains
• Show off your expertise
• Geographic groups,
interest groups, learning
• Start by commenting on a
• (get increase in profile
• Think about creating your
own discussion – be open,
honest and interesting
• Give something away
• Write an article and ask for
• LinkedIn's self-publishing platform
• Started as "Influencers" program, which was 500 specially
• It opened up "Pulse" to all of its 230 million English-speaking
users a little more than a year ago.
• Over 1m long-form posts have been published on LinkedIn to
date, and authors add an average of 50,000 more articles each
• Algorithms give subscribers relevant daily news and opinions on
What can you do with Pulse
• Read news
• Follow Influencers
• Share content out
to Facebook and
• Look at popularity
of posts –what
Share to Twitter and select Categories of interest
Why use it?
• Self publish – create content on Pulse and specifically to
• Position yourself as a thought leader
• Learning platform, use to for bitesize learning
• Follow categories
• Get the App
Looking for a job?
• Keep your profile up-to-date
• Have a well-written summary,
• Include keywords in your summary
• Make yourself ‘discoverable’
• Sell your experience and interests
• Join more groups
• Include your soft skills and volunteering
• Perform keyword searches for specific talents
• Look at similar businesses to you
• Hunt for talent
• Post jobs on your Company Page
• Grow and expand your business with the right staff
• Do a ’People Search’ to quickly find the right person
• View your counterpart’s profile – keep up to speed!
• Find out who they have working for them
What else can I use it for?
• Need a reliable firm to supply your company?
• Want to find someone who knows their business
• Someone with only good things said about them?
Look on LinkedIn!
• Are you such a company?
• Happy customers make good recommendations!
• Get happy customers to recommend you on LinkedIn!
• Get more business!
• Premium accounts
• We have Premium account options for job seekers, sales and
talent professionals, as well as the general professional who
wants to get more out of LinkedIn. If you have a free account
and want to upgrade, you can compare account types described
• Land your dream job with Job Seeker £39.99 a month
• Unlock sales opportunities with Sales Navigator £59.99 a month
• Find and hire talent with Recruiter Lite £79.95 a month
• Power your professional life with Business Plus £39.99 a month
All are free 30 days and downgrade at any time – Cheaper options
Basic (free) account
• A Basic account is for anyone who wants to create and maintain
a professional profile online.
• Build your professional identity on the web.
• Build and maintain a large trusted professional network.
• Find and reconnect with colleagues and classmates.
• Request and provide recommendations.
• Request up to 5 introductions at a time.
• Search for and view profiles of other LinkedIn members.
• Receive unlimited InMail messages.
• View 100 results per search.
• Save up to 3 searches and get weekly alerts on those searches
• Keep in touch with LinkedIn wherever you are
• Easy to navigate and use
• Easy to communicate and share
• Job Search
• Sales Navigator