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Kate Doodson - Cosmic
@cosmickated
LinkedIn Ladder
Profile
Connections
Content
Groups
Not signed up?
1. http://www.linkedin.com and activate
2. Fill in your profile
3. Add photo – be sure it looks professiona...
LinkedIn Essentials
1. Shape your online profile
2. Connect with colleagues & ex-colleagues
3. Content
4. Groups
5. Settin...
Home Orientation
1. Shape your online profile
Profile basics
1. Name
2. Job title – include
descriptive keywords
3. Current Business
4. Previous Employment
5. Education...
A good profile picture
1. Choose a photo that looks like you.
2. Make sure your face takes up at least 60% of the frame.
3...
Pictures to avoid
Improve your Summary
Summary text
This 2,000-character
space is where the
LinkedIn algorithm
searches for key
words, so be...
Experience
Add content to each position
Remember you can choose to
‘NOT’ update contacts with you
changes
Shape your profile
• Look at profiles of other professionals to get ideas.
• Experience – add positions and short summary ...
Check your contact details
• Twitter
• Website
• Blog
• Phone?
• Address
Improve it further – return every month intially
‘View profile as’ & save as PDF
Look, it’s a CV!
Or export to an external CV maker
New! Add additional skills volunteering etc
Get a simple url to use to refer in biogs
Update your public URL
And be creative – Re.vu
Decide how much visibility you give to your
profile
• Click on the cog next to your url to view your public profile
Who’s Viewed Your LinkedIn Profile?
Your Rank for LinkedIn Profile Views in 30 days (against your
network)
Recommendations vs Endorsements
• Endorsements are a vote of confidence- These votes of confidence
add up and send a stron...
Manage endorsements
Add skills
Recommendations
• Get up to two recommendations for each of your most
important former positions.
• So, if you have 15 job...
Recommendations management page
• Click ‘Edit your profile’
• Scroll down to
Recommendations
• Click on Manage
• Ask for r...
Turn off notifications – and other things
Privacy & Settings > Profile > Privacy Controls > Turn on/off your
activity broa...
How to view another person’s profile
anonymously?
Unless you are looking for work and target HR managers! Privacy & Settin...
2. Get Connected
Connect with business colleagues
Keep building relationships
Connect with old colleagues and student frie...
Build your network
Connect-as-you-go
1st level
• Building your
database of
connections
• Simply connect
every time you
mee...
Evernote card scanner
Search for people you know
• If you’d like, import your email
contact list and LinkedIn will send
out automated invitation...
Connection etiquette
• Don’t ask People You Don’t Know For a Connection
• If you don’t know, ask someone you do know for a...
How to ask for introductions
• Click on the person’s
profile
• Look to the right and see
how you are connected
• Click ‘ge...
Leverage your contacts to create new ones,
How do you find people?
• Click on Add Connections
• Search and find colleagues, friends,
former classmates and business
a...
Categorise your contacts – Connections - TAG
Communicate with your connections
Messages
You can send a message to
your connections from your
inbox, your Contacts page,...
3. Keep the relationships going
Find a reason to say Hi
• Look at Connections > Keep in Touch
• Say congrats, happy birthday
• Ask questions
• Ask opinion...
Keep in touch – Read updates
• Read contact’s updates
• Like, share or comment
• Join Groups they are interested in too
• ...
Update with your news
• Updates are
less than 600
characters
Mention someone in the update
Update LinkedIn with your news
Create a Post
• A post = blog
• a project that spans a long
period of time, regular
updates
• developments in your
industr...
3. Want a business presence?
Business Pages
Set up your Company page
• Many company’s post their profile in LinkedIn – it helps to
promote the business and meet some ...
Company page profile http://www.linkedin.com/company/add/show
Share updates with …
• All followers
• Targeted audience
(paid sponsorship)
View your own posts
Page Analytics
Look at notifications – who’s mentioned and
shared you?
Who’s following you?
Following other businesses? Search for others
• Follow other businesses
• Get to know what’s going on
• Show a business yo...
4. Groups & Pulse
Groups
• Why use Groups?
• Meet others in your
industry
• Pick others brains
• Show off your expertise
• Geographic groups...
Group tips
• Start by commenting on a
discussion
• (get increase in profile
views)
• Think about creating your
own discuss...
LinkedIn Pulse
• LinkedIn's self-publishing platform
• Started as "Influencers" program, which was 500 specially
selected ...
What can you do with Pulse
• Read news
• Follow Influencers
• Share content out
to Facebook and
Twitter
• Look at populari...
Share to Twitter and select Categories of interest
Why use it?
• Self publish – create content on Pulse and specifically to
encourage sharing
• Position yourself as a though...
Jobs
Advertising and Getting one..
Looking for a job?
• Keep your profile up-to-date
• Have a well-written summary,
• Include keywords in your summary
• Make...
Set your preferences
I’m hiring!
• Perform keyword searches for specific talents
• Look at similar businesses to you
• Hunt for talent
• Post j...
What else can I use it for?
• Need a reliable firm to supply your company?
• Want to find someone who knows their business...
5. Settings…
Get too many emails?
Privacy & Settings > Communications > set the frequency
Upgrade/Downgrade your account?
Learning – new platform of free courses
Slideshare
Premium edition
• Premium accounts
• We have Premium account options for job seekers, sales and
talent professionals, as w...
Basic (free) account
• A Basic account is for anyone who wants to create and maintain
a professional profile online.
• Bui...
Integrate
Account Settings
Promoting LinkedIn
• http://www.linkedin.com/profile/profile-
badges?goback=.nas_*1_*1_*1
LinkedIn mobile
• Keep in touch with LinkedIn wherever you are
• Easy to navigate and use
• Easy to communicate and share
...
LinkedIn Guide
LinkedIn Guide
LinkedIn Guide
LinkedIn Guide
LinkedIn Guide
LinkedIn Guide
LinkedIn Guide
LinkedIn Guide
LinkedIn Guide
LinkedIn Guide
LinkedIn Guide
LinkedIn Guide
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LinkedIn Guide

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LinkedIn Guide

  1. 1. Kate Doodson - Cosmic @cosmickated
  2. 2. LinkedIn Ladder Profile Connections Content Groups
  3. 3. Not signed up? 1. http://www.linkedin.com and activate 2. Fill in your profile 3. Add photo – be sure it looks professional. 4. Headline – a phrase that sums up your professional identity. 5. Summary – this is a short bio. It says who you are and what you’ve accomplished. Include professional expertise, interests and current position. 6. Personalise your url - edit public profile
  4. 4. LinkedIn Essentials 1. Shape your online profile 2. Connect with colleagues & ex-colleagues 3. Content 4. Groups 5. Settings
  5. 5. Home Orientation
  6. 6. 1. Shape your online profile
  7. 7. Profile basics 1. Name 2. Job title – include descriptive keywords 3. Current Business 4. Previous Employment 5. Education – Highest education
  8. 8. A good profile picture 1. Choose a photo that looks like you. 2. Make sure your face takes up at least 60% of the frame. 3. Choose the right expression. 4. Wear what you’d wear to work.
  9. 9. Pictures to avoid
  10. 10. Improve your Summary Summary text This 2,000-character space is where the LinkedIn algorithm searches for key words, so be sure to fill it with keyword information you think your target audience is looking for. Quantify with percentages and numbers if possible Add photo, video, presentations.
  11. 11. Experience Add content to each position Remember you can choose to ‘NOT’ update contacts with you changes
  12. 12. Shape your profile • Look at profiles of other professionals to get ideas. • Experience – add positions and short summary of accomplishments and responsibilities • Education – institutions, degrees earned, honors and activities. • Websites & Social – add links to your social accounts - your Twitter account and professional blog.
  13. 13. Check your contact details • Twitter • Website • Blog • Phone? • Address
  14. 14. Improve it further – return every month intially
  15. 15. ‘View profile as’ & save as PDF
  16. 16. Look, it’s a CV!
  17. 17. Or export to an external CV maker
  18. 18. New! Add additional skills volunteering etc
  19. 19. Get a simple url to use to refer in biogs
  20. 20. Update your public URL
  21. 21. And be creative – Re.vu
  22. 22. Decide how much visibility you give to your profile • Click on the cog next to your url to view your public profile
  23. 23. Who’s Viewed Your LinkedIn Profile? Your Rank for LinkedIn Profile Views in 30 days (against your network)
  24. 24. Recommendations vs Endorsements • Endorsements are a vote of confidence- These votes of confidence add up and send a strong signal about your abilities to accomplish specific tasks • Recommendations are a drill down into the how and why of your experience working with someone “Show, don’t tell” Take a few moments today to acknowledge your peers past and present with either an endorsement or recommendation, and maybe they’ll do the same!
  25. 25. Manage endorsements
  26. 26. Add skills
  27. 27. Recommendations • Get up to two recommendations for each of your most important former positions. • So, if you have 15 jobs listed on there, 30 recommendations is overkill, but 10 altogether for the most important jobs is enough to represent diverse viewpoints on your strengths without overwhelming people.
  28. 28. Recommendations management page • Click ‘Edit your profile’ • Scroll down to Recommendations • Click on Manage • Ask for recommendations • Recommend others and they may reciprocate • Try for historic jobs too
  29. 29. Turn off notifications – and other things Privacy & Settings > Profile > Privacy Controls > Turn on/off your activity broadcasts.
  30. 30. How to view another person’s profile anonymously? Unless you are looking for work and target HR managers! Privacy & Settings > Profile > Privacy Controls > Select what others see when you've viewed their profile
  31. 31. 2. Get Connected Connect with business colleagues Keep building relationships Connect with old colleagues and student friends
  32. 32. Build your network Connect-as-you-go 1st level • Building your database of connections • Simply connect every time you meet • Use your mobile phone app • After every meeting, make a connection • Use Evernote Business Card Scanner
  33. 33. Evernote card scanner
  34. 34. Search for people you know • If you’d like, import your email contact list and LinkedIn will send out automated invitations • If not, search their name and/or the business • Then use the side bar to filter • Click on Connect
  35. 35. Connection etiquette • Don’t ask People You Don’t Know For a Connection • If you don’t know, ask someone you do know for an introduction • Or as a long shot, mention someone they know Or become cyber friends first… • Does the person you want to meet have a blog? Read it, share it with your social networks and make comments – thoughtful, intelligent comments. Are they on Twitter? Follow them and start retweeting and commenting on their tweets. Next check out their LinkedIn profile and see what LinkedIn groups they belong to. Join a couple
  36. 36. How to ask for introductions • Click on the person’s profile • Look to the right and see how you are connected • Click ‘get introduced’ • Go to messages and message your contact, asking for an introduction • Explain why • They hopefully will then introduce you both
  37. 37. Leverage your contacts to create new ones,
  38. 38. How do you find people? • Click on Add Connections • Search and find colleagues, friends, former classmates and business associates and invite them to join your network. • Use advanced Search to find individuals by business, school or location. • Invite them to connect – add a note • Active business professionals will have 500+ contacts.
  39. 39. Categorise your contacts – Connections - TAG
  40. 40. Communicate with your connections Messages You can send a message to your connections from your inbox, your Contacts page, or their profile page. The message will be sent to the recipient's inbox and possibly to their email address, depending on their LinkedIn notification settings. Use it to • Communicate privately • Invite to events • Update on news • Don’t use it too often To send a message to 1 or more connections from your inbox: To send a message to 1 or more connections from your Contacts page: To send a group message to multiple connections from your Contacts page: To send a message from a connection's profile page:
  41. 41. 3. Keep the relationships going
  42. 42. Find a reason to say Hi • Look at Connections > Keep in Touch • Say congrats, happy birthday • Ask questions • Ask opinions • Invite them to events • Invite them to collaborate •
  43. 43. Keep in touch – Read updates • Read contact’s updates • Like, share or comment • Join Groups they are interested in too • Keep conversations going
  44. 44. Update with your news • Updates are less than 600 characters
  45. 45. Mention someone in the update
  46. 46. Update LinkedIn with your news
  47. 47. Create a Post • A post = blog • a project that spans a long period of time, regular updates • developments in your industry • News about an award that you were recently nominated for. • LinkedIn posts eliminate the need to host a blog on another website. No need for a separate blog?
  48. 48. 3. Want a business presence?
  49. 49. Business Pages
  50. 50. Set up your Company page • Many company’s post their profile in LinkedIn – it helps to promote the business and meet some of the company’s personnel • Provides a good way for prospective employees and clients to see your company • Company profile • Post news from the company • Attach staff to the business • Post jobs
  51. 51. Company page profile http://www.linkedin.com/company/add/show
  52. 52. Share updates with … • All followers • Targeted audience (paid sponsorship)
  53. 53. View your own posts
  54. 54. Page Analytics
  55. 55. Look at notifications – who’s mentioned and shared you?
  56. 56. Who’s following you?
  57. 57. Following other businesses? Search for others • Follow other businesses • Get to know what’s going on • Show a business you are interested • Prospective job searching • Find new content to share • Just show interest
  58. 58. 4. Groups & Pulse
  59. 59. Groups • Why use Groups? • Meet others in your industry • Pick others brains • Show off your expertise • Geographic groups, interest groups, learning groups etc
  60. 60. Group tips • Start by commenting on a discussion • (get increase in profile views) • Think about creating your own discussion – be open, honest and interesting • Give something away • Write an article and ask for comments?
  61. 61. LinkedIn Pulse • LinkedIn's self-publishing platform • Started as "Influencers" program, which was 500 specially selected experts. • It opened up "Pulse" to all of its 230 million English-speaking users a little more than a year ago. • Over 1m long-form posts have been published on LinkedIn to date, and authors add an average of 50,000 more articles each week. • Algorithms give subscribers relevant daily news and opinions on their professions.
  62. 62. What can you do with Pulse • Read news • Follow Influencers • Share content out to Facebook and Twitter • Look at popularity of posts –what works? • Inspiration
  63. 63. Share to Twitter and select Categories of interest
  64. 64. Why use it? • Self publish – create content on Pulse and specifically to encourage sharing • Position yourself as a thought leader • Learning platform, use to for bitesize learning • Follow categories • Get the App
  65. 65. Jobs Advertising and Getting one..
  66. 66. Looking for a job? • Keep your profile up-to-date • Have a well-written summary, • Include keywords in your summary • Make yourself ‘discoverable’ • Sell your experience and interests • Join more groups • Include your soft skills and volunteering
  67. 67. Set your preferences
  68. 68. I’m hiring! • Perform keyword searches for specific talents • Look at similar businesses to you • Hunt for talent • Post jobs on your Company Page • Grow and expand your business with the right staff • Do a ’People Search’ to quickly find the right person • View your counterpart’s profile – keep up to speed! • Find out who they have working for them
  69. 69. What else can I use it for? • Need a reliable firm to supply your company? • Want to find someone who knows their business • Someone with only good things said about them? Look on LinkedIn! • Are you such a company? • Happy customers make good recommendations! • Get happy customers to recommend you on LinkedIn! • Get more business!
  70. 70. 5. Settings…
  71. 71. Get too many emails? Privacy & Settings > Communications > set the frequency
  72. 72. Upgrade/Downgrade your account?
  73. 73. Learning – new platform of free courses
  74. 74. Slideshare
  75. 75. Premium edition • Premium accounts • We have Premium account options for job seekers, sales and talent professionals, as well as the general professional who wants to get more out of LinkedIn. If you have a free account and want to upgrade, you can compare account types described below. • Land your dream job with Job Seeker £39.99 a month • Unlock sales opportunities with Sales Navigator £59.99 a month • Find and hire talent with Recruiter Lite £79.95 a month • Power your professional life with Business Plus £39.99 a month All are free 30 days and downgrade at any time – Cheaper options available too
  76. 76. Basic (free) account • A Basic account is for anyone who wants to create and maintain a professional profile online. • Build your professional identity on the web. • Build and maintain a large trusted professional network. • Find and reconnect with colleagues and classmates. • Request and provide recommendations. • Request up to 5 introductions at a time. • Search for and view profiles of other LinkedIn members. • Receive unlimited InMail messages. • View 100 results per search. • Save up to 3 searches and get weekly alerts on those searches
  77. 77. Integrate
  78. 78. Account Settings
  79. 79. Promoting LinkedIn • http://www.linkedin.com/profile/profile- badges?goback=.nas_*1_*1_*1
  80. 80. LinkedIn mobile • Keep in touch with LinkedIn wherever you are • Easy to navigate and use • Easy to communicate and share Apps available • LinkedIn • Job Search • Pulse • Recruiter • Sales Navigator • SlideShare

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