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Protecting Your Firm Against
Fraud In Advertising
Protecting Your Firm Against
Fraud In Advertising
Where’s The Ad Money Going?
57.6% Television
18.8% Newspapers
9.9% Magaz...
Protecting Your Firm Against
Fraud In Advertising
Protecting Your Firm Against
Fraud In Advertising
Protecting Your Firm Against
Fraud In Advertising
Protecting Your Firm Against
Fraud In Advertising
Where’s The Money Going?
Protecting Your Firm Against
Fraud In Advertising
Fraud In TV Advertising
Protecting Your Firm Against
Fraud In Advertising
Fraud In TV Advertising
Who Is Affected?
Anyone Who Uses A
Toll Free Num...
Protecting Your Firm Against
Fraud In Advertising
Fraud In TV Advertising
Implications of Receiving
Toll Free Traffic Pump...
Mtmp april 2015 powerpoint
Mtmp april 2015 powerpoint
Mtmp april 2015 powerpoint
Mtmp april 2015 powerpoint
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Mtmp april 2015 powerpoint

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The Sentinel Group President Adam Warren presentation at Spring 2015 MTMP conference on the topic of Protecting your firm from Fraud in Advertising

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Mtmp april 2015 powerpoint

  1. 1. Protecting Your Firm Against Fraud In Advertising
  2. 2. Protecting Your Firm Against Fraud In Advertising Where’s The Ad Money Going? 57.6% Television 18.8% Newspapers 9.9% Magazines 5.4% Radio 4.5% Internet 3.5% Outdoor Source: Nielsen Research
  3. 3. Protecting Your Firm Against Fraud In Advertising
  4. 4. Protecting Your Firm Against Fraud In Advertising
  5. 5. Protecting Your Firm Against Fraud In Advertising
  6. 6. Protecting Your Firm Against Fraud In Advertising Where’s The Money Going?
  7. 7. Protecting Your Firm Against Fraud In Advertising Fraud In TV Advertising
  8. 8. Protecting Your Firm Against Fraud In Advertising Fraud In TV Advertising Who Is Affected? Anyone Who Uses A Toll Free Number!
  9. 9. Protecting Your Firm Against Fraud In Advertising Fraud In TV Advertising Implications of Receiving Toll Free Traffic Pumping: *Lost Productivity At Call Center *Could Impact Call Center Metrics *Law Firm Incurs Expenses For Unwanted Calls

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