1.
@trinefalbe

2.
Digital is
everywhere

3.
Image credit: https://www.flickr.com/photos/108973405@N06/
the target
Moves constantly

4.
the age of
the customer

5.
How to create world class UX
and improve business
Preface by Aral Balkan
Trine Falbe
Kim Andersen
Martin Michael Frederiksen
UX
White Hat
Outinnovember!

6.
forced disclosure

7.
road block

8.
privacy zuckering

9.
“When a company like Facebook improves the experience
of its products, it’s like the massages we give to Kobe
beef: they’re not for the benefit of the cow but to make
the cow a better product.
In this analogy, you are the cow.”
- Aral balkan

10.
Anti patterns

11.
forms that forget

12.
OMG Captcha!

13.
product =
experience =
product

14.
Image credit: https://www.flickr.com/photos/p_valdivieso/
trickle down

15.
UX is
everyone’s business

16.
UX has to be
everyone’s business

17.
Image credit: https://www.flickr.com/photos/katmainps/
trickle UP

18.
chic & choc packaging by jovana Randjelovic
safe exit

19.
chic & choc packaging by jovana Randjelovic

20.
time to wrap it up:

21.
UX is
everyone’s business

22.
lead by example

23.
thank you@trinefalbe