Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to Trick Google Into Helping You Change the World

12 views

Published on

slides for study session workshop in Strasbourg 2018

Published in: Government & Nonprofit
  • Be the first to comment

  • Be the first to like this

How to Trick Google Into Helping You Change the World

  1. 1. Heidi Pun Chief Marketing Technologist at TransAkcija Institute CEO of a micro online publishing company how to trick google into helping you change the world
  2. 2. search engine optimisation
  3. 3. Heidi Pun How to trick Google into helping you change the world heidi.si/google why am I annoying you with this
  4. 4. Heidi Pun How to trick Google into helping you change the world heidi.si/google how Google works
  5. 5. Heidi Pun Awesome Design for Queers heidi.si/queers three steps Keyword research On-page SEO Off-page SEO finding out what people search for tricks to help Google crawl our content getting other sites to link to us
  6. 6. Heidi Pun Awesome Design for Queers heidi.si/queers keyword research
  7. 7. Heidi Pun How to trick Google into helping you change the world heidi.si/google how would you search google to find info on this? Which country most recently legalised equal marriages?
  8. 8. Heidi Pun Awesome Design for Queers heidi.si/queers tools
  9. 9. Heidi Pun Awesome Design for Queers heidi.si/queers on-page seo
  10. 10. Heidi Pun How to trick Google into helping you change the world heidi.si/google ▸ Open heidi.si/google on your laptop ▸ WordPress — log in with: ▸ your first name (e.g. Heidi) ▸ password: password ▸ Steal an article from IPPF an post it to our site (try to get an Excellent Yoast SEO score) wordpress
  11. 11. Heidi Pun Awesome Design for Queers heidi.si/queers off-page seo
  12. 12. Heidi Pun How to trick Google into helping you change the world heidi.si/google how do we get other sites to link to us?
  13. 13. Heidi Pun How to trick Google into helping you change the world heidi.si/google heidi.si/google Find links, notes & slides of this talk:

×