Half-day Training

1. Building Foundations Workshop One:

2. Naomi Johnson • Founder of TheProfile.Company • Expert LinkedIn Profile Writer • Personal Branding Expert • LinkedIn Business Coach Author of Grassroots to Green Shoots What to Put on Your LinkedIn Profile The Expert Economy (coming soon)

3. 1. Welcome 2. Our Intentions 3. Getting Set-up 4. Why LinkedIn 5. Let’s get practical 6. Next Steps Agenda Today’s

4. 3x Half-Day Training Sessions LinkedIn Profile Training Real-Life Practical Application Online Training Portal Helpful tools Involved? What’s Training Sessions 1st February, 1st March, 19th April

5. Intentions Our training

6. Developing your Voice Actively posting on LinkedIn with Confidence Valuable Conversations Connecting with your industry & contributing to Winning New Business Proactively nurturing leads & By the end of this training:

7. Doesn’t replace your normal activities, but complements Not about ego or popularity Clear business outcomes LinkedIn Important about

8. Prospects more informed Advanced conversations Further along their buying decision Already trust you as their provider Your name comes up in conversation Cultivating leads by contributing to the network Outcomes Expected

9. Set-up Getting

10. Online Training Portal LinkedIn Goal Tracker Template Document Asking Questions IFTTT Place Let’s get the following in

11. Portal Online Training www.TheProfile.Company/Datel Username: DatelG Password: Datel2018

12. LinkedIn Tracker Google Spreadsheet

13. LinkedIn Tracker Google Spreadsheet Inside the portal click on the orange button Sign-into Google (set up account) Copy and save with your name Fill in details (Share with Emma, Natalie & Naomi) Naomi@TheProfile.Company

14. Questions Asking www.UseLoom.com Email to: All answers uploaded to Portal Naomi@TheProfile.Company

15. Techniques Automation IFTTT.com Hootsuite.com Pocket Buffer

16. Success Suggestions for Share stories & observations Meet once a week open discussion Share challenges and come up with ideas Set the intention

17. Social Selling Index

18. LinkedIn? Why use

19. LinkedIn is the biggest online professional network in the world > 2 new members per second! LinkedIn shows you how you are connected across the globe Build your personal brand & influence globally for free Why LinkedIn ?

20. Your Wealth is in Your Network 1st Degree 1st Degree 1st Degree 1st Degree 2ndDegree 2ndDegree

21. 500+ If you have 200 connections, each with an average of 200 connections, one status update has the ability to reach 40,000 people.

22. Competitor Advantage If we aren’t there, we are losing It’s free It’s global It’s visible It’s happening Someone else is talking to our prospect

23. LinkedIn Measures Four Key Areas Create a Professional Brand Build Relationships Find the right people Engage with insights

24. Professional Brand? Create a People buy people Buy from people they know like and trust Source of knowledge and someone they trust Like to refer people not companies Changes a relationship Build authority

25. Relationships Build Nurture for the long term Contribute to conversations Add value and share knowledge Make introductions Solve problems

26. Right People Find the Prospects & Clients Industry commentators People you meet at events & networking Decision-Makers

27. Insights Engage with Add to and start conversations Give helpful tips, advice and insights Never pitch but invite Share and write content Meet people where they are at in D-M process

28. Why LinkedIn ? CREATE A PROFESSIONAL BRAND 77% of B2B buyers are going on social networks for information about products and services they are considering.

29. Why LinkedIn ? BUILD RELATIONSHIP 90% of decision makers don’t respond to cold outreach, but they do respond to warm introduction when an established connection facilitates an introduction.

30. Why LinkedIn ? FIND THE RIGHT PEOPLE More than 5 people are involved in the purchase decision-making process. We need to map out each target account and the key influencers in the decision so they can build a consensus for a purchase.

31. Why LinkedIn ? ENGAGE WITH INSIGHTS Buyers want to gain knowledge that will inform their purchase decision. By publishing and sharing content sales reps demonstrate that they are aware of the issues that matter and are more interested in helping than selling.

32. Social Selling Index

33. Prospects more informed Advanced conversations Further along their buying decision Already trust you as their provider Your name comes up in conversation Cultivating leads by contributing to the network Outcomes Expected

34. Developing your Voice Actively posting on LinkedIn with Confidence People buy from people they know like and trust Become someone people trust Shape the industry Get known

35. Understand decision making process Educating the buyer (changemaker) Better quality of sales Raising the standard Getting known Valuable Conversations Connecting with your industry & contributing to

36. New leads or existing Identify decision-makers Seed information, pose questions Advance relationship Get off LinkedIn!! Winning New Business Proactively nurturing leads &

38. BREAK TIME 15-MINUTES

40. Practical Let’s get

41. Network Building Your Quickly build our network with relevant people Send Invitations Respond to Invitations Managing Invitations Managing Our Network

42. Clients Prospects Colleagues Friends & Family Connect with 200+ Goal One:

43. Warm Leads Nurture Leads Cold Leads Identify Proactive Leads Goal Two:

44. 1. One: Building Connections 2. Two: Responding to Invitations LEARNING MODULES:

45. 1. FILL OUR LINKEDIN TRACKER 2. BEGIN CONNECTING 3. SEND FIRST MESSAGE PRACTICAL APPLICATION:

46. Identify your best leads Fill in spreadsheet DO NOT CONNECT RIGHT NOW LinkedIn Tracker Using the

47. What makes sense? • Send a message with your intention • Send item of content • Comment on activity Connecting Begin

48. Content Plan your Types of Content How to Post When to post Planning to Post

49. Content Types of BASIC: Status updates, Comments SHARING: Articles, Posts, Memes, • Others PUBLISHING: Articles • Via LinkedIn Publisher • Company or Own Blog/Website

50. BREAK TIME 15-MINUTES

51. Writing Your LinkedIn Profile

52. Personal Profile Company Profile

53. It is always YOUR profile Pitch the problem you solve Pitch your value Build out your experience Build connections Respond to invitations Building your LinkedIn Profile

54. What are our Next Steps

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