SlideShare a Scribd company logo
1 of 25
Download to read offline
© AspireOne 2017
Dawn Nicole Baldwin : @DawnNicole : #WFX2017
Uncovering new opportunities for growth
SHIFT
© AspireOne 2017
“I want you to find a bold and innovative way to do everything
exactly the same way it’s been done for 25 years”
“We canot solve
our problems
with the same
thinking we used
to create them”
“Insanity is doing
the same thing
over & over again
& expecting
different results”
© AspireOne 2017
Expansion
Two Kinds of Growth Opportunities
Differentiation
Adapted from 

Blue Ocean Strategy
© AspireOne 2017
How are we set apart & why does
this matter to our audience?
Differentiation =
Communication Shift
(in a nutshell)
© AspireOne 2017
Attention

is the currency 

of the future… 

It’s not scalable
- Seth Godin
© AspireOne 2017
may
© AspireOne 2017
People are drowning

in a sea of options
People are overwhelmed with options & everything 

is competing for attention
Differentiation is the name of the game to rise above the noise
© AspireOne 2017
Questions to Consider
1) How are you different?
2) Why should they care?
© AspireOne 2017
What we’re
good at
What our
audience wants
How we can make
a difference
sweet spot
Components to help Differentiate
Building upon Jim Collin’s Hedgehog
concept in his book, Good to Great, 

the intersection of these three parts 

is where you want to focus on what 

sets you apart. This influences your
messaging, marketing, & overall brand
**The key is communicating why this
matters to your audience**
© AspireOne 2017
Understand Your Audience
(a.k.a., Why should they care?)
To effectively communicate what sets you apart in a way that matters to
your audience, you need to understand them first.
Look beyond demographics & instead at their mindset.
What do they seem to have in common?
How are you able to help them accomplish their goals with what you offer?
© AspireOne 2017
Expansion = Vision Shift
Thinking differently about what you DO
(in a nutshell)
© AspireOne 2017
1) Alternative Options
• How can we reach our current audience in new ways 

to increase retention?
2) Alternative Audiences
• How can we attract new audiences with our offerings 

to expand our reach?
Choices to Consider
© AspireOne 2017
Alternative Options
Reaching the SAME PEOPLE 

in different ways
Reaching DIFFERENT PEOPLE 

with the same thing
(in a nutshell)
Alternative Audiences
How can we serve our
CURRENT people in
new ways?
In what ways could we
reach DIFFERENT people?
>
>
Questions to Consider
Internal Obstacles
© AspireOne 2017
3 Keys to Overcoming
Obstacles with Change
1) Explain the why behind the what
2) Maximize resources
3) Motivate key influencers
Adapted from 

Blue Ocean Strategy
© AspireOne 2017
“It’s not a great mission statement,
but we’ll revise it if things get better”
Why Are We
Doing This?
© AspireOne 2017
WE REMEMBER

10% of what we READ

20% of what we HEAR

30% of what we SEE

40% of what we DO

AND

100% of what we FEEL
- Dr. Karl Bribram
© AspireOne 2017
HOT SPOTS
Opportunities & activities with
a high return & low investment
COLD SPOTS
Identifying Hidden Resources
(maximize these)
Opportunities & activities with
a low return & high investment
(reallocate these)
** Also applies to time &
energy as well as finances
Adapted from 

Blue Ocean Strategy
Motivating Influencers
© AspireOne 2017
Masses
Most to
Lose
Most to
Gain
Focus
(Will probably fight the
hardest to stay the same)
(Your advocates &
biggest supporters)
Focus on the fringes.
Invest the most time equipping your advocates 

& persuading the naysayers, as they will help get
everyone else on board with your vision for change
Adapted from Blue Ocean Strategy
Adapted from 

Blue Ocean Strategy
© AspireOne 2017
Change is good.
Be encouraged. If you’re not growing, you’re dying.
@dawnnicole
text DAWN to 62953 for contact info
AspireOne.com

More Related Content

Recently uploaded

Powerful black magic, Bangali Amil baba in Rawalpindi and Kala jadu specialis...
Powerful black magic, Bangali Amil baba in Rawalpindi and Kala jadu specialis...Powerful black magic, Bangali Amil baba in Rawalpindi and Kala jadu specialis...
Powerful black magic, Bangali Amil baba in Rawalpindi and Kala jadu specialis...
makhmalhalaaay
 
Asli kala ilam, Black magic expert in Faisalabad and Kala ilam specialist in ...
Asli kala ilam, Black magic expert in Faisalabad and Kala ilam specialist in ...Asli kala ilam, Black magic expert in Faisalabad and Kala ilam specialist in ...
Asli kala ilam, Black magic expert in Faisalabad and Kala ilam specialist in ...
baharayali
 
Famous kala ilam, Kala jadu specialist in Multan and Kala ilam specialist in ...
Famous kala ilam, Kala jadu specialist in Multan and Kala ilam specialist in ...Famous kala ilam, Kala jadu specialist in Multan and Kala ilam specialist in ...
Famous kala ilam, Kala jadu specialist in Multan and Kala ilam specialist in ...
baharayali
 
Worldwide kala ilam, Black magic specialist in Pakistan Or Kala jadu expert i...
Worldwide kala ilam, Black magic specialist in Pakistan Or Kala jadu expert i...Worldwide kala ilam, Black magic specialist in Pakistan Or Kala jadu expert i...
Worldwide kala ilam, Black magic specialist in Pakistan Or Kala jadu expert i...
baharayali
 
Powerful kala ilam, Black magic specialist in Dubai and Kala jadu expert in ...
Powerful kala ilam, Black magic specialist in Dubai and  Kala jadu expert in ...Powerful kala ilam, Black magic specialist in Dubai and  Kala jadu expert in ...
Powerful kala ilam, Black magic specialist in Dubai and Kala jadu expert in ...
makhmalhalaaay
 
Authentic black magic, Amil baba specialist Oman Or Bangali Amil baba expert ...
Authentic black magic, Amil baba specialist Oman Or Bangali Amil baba expert ...Authentic black magic, Amil baba specialist Oman Or Bangali Amil baba expert ...
Authentic black magic, Amil baba specialist Oman Or Bangali Amil baba expert ...
baharayali
 
Genuine kala ilam, Kala jadu expert in UK and Bangali Amil baba in UK and Bla...
Genuine kala ilam, Kala jadu expert in UK and Bangali Amil baba in UK and Bla...Genuine kala ilam, Kala jadu expert in UK and Bangali Amil baba in UK and Bla...
Genuine kala ilam, Kala jadu expert in UK and Bangali Amil baba in UK and Bla...
makhmalhalaaay
 
Famous kala ilam, Black magic specialist in Pakistan Or Kala jadu expert in E...
Famous kala ilam, Black magic specialist in Pakistan Or Kala jadu expert in E...Famous kala ilam, Black magic specialist in Pakistan Or Kala jadu expert in E...
Famous kala ilam, Black magic specialist in Pakistan Or Kala jadu expert in E...
baharayali
 
Professional kala ilam, Amil baba expert in Bahrain Or Kala ilam specialist i...
Professional kala ilam, Amil baba expert in Bahrain Or Kala ilam specialist i...Professional kala ilam, Amil baba expert in Bahrain Or Kala ilam specialist i...
Professional kala ilam, Amil baba expert in Bahrain Or Kala ilam specialist i...
baharayali
 
Asli kala ilam, Black magic specialist in Italy and Kala ilam expert in Russi...
Asli kala ilam, Black magic specialist in Italy and Kala ilam expert in Russi...Asli kala ilam, Black magic specialist in Italy and Kala ilam expert in Russi...
Asli kala ilam, Black magic specialist in Italy and Kala ilam expert in Russi...
baharayali
 
Professional kala ilam, Black magic specialist in Pakistan Or Kala jadu exper...
Professional kala ilam, Black magic specialist in Pakistan Or Kala jadu exper...Professional kala ilam, Black magic specialist in Pakistan Or Kala jadu exper...
Professional kala ilam, Black magic specialist in Pakistan Or Kala jadu exper...
baharayali
 

Recently uploaded (20)

Bible-quiz from the book of Ezekiel and John
Bible-quiz from the book of Ezekiel and JohnBible-quiz from the book of Ezekiel and John
Bible-quiz from the book of Ezekiel and John
 
Powerful black magic, Bangali Amil baba in Rawalpindi and Kala jadu specialis...
Powerful black magic, Bangali Amil baba in Rawalpindi and Kala jadu specialis...Powerful black magic, Bangali Amil baba in Rawalpindi and Kala jadu specialis...
Powerful black magic, Bangali Amil baba in Rawalpindi and Kala jadu specialis...
 
Asli kala ilam, Black magic expert in Faisalabad and Kala ilam specialist in ...
Asli kala ilam, Black magic expert in Faisalabad and Kala ilam specialist in ...Asli kala ilam, Black magic expert in Faisalabad and Kala ilam specialist in ...
Asli kala ilam, Black magic expert in Faisalabad and Kala ilam specialist in ...
 
Famous kala ilam, Kala jadu specialist in Multan and Kala ilam specialist in ...
Famous kala ilam, Kala jadu specialist in Multan and Kala ilam specialist in ...Famous kala ilam, Kala jadu specialist in Multan and Kala ilam specialist in ...
Famous kala ilam, Kala jadu specialist in Multan and Kala ilam specialist in ...
 
Gongregation Tehillah Journal of 2024 GALA
Gongregation Tehillah Journal of 2024 GALAGongregation Tehillah Journal of 2024 GALA
Gongregation Tehillah Journal of 2024 GALA
 
Deerfoot Church of Christ Bulletin 5 19 24
Deerfoot Church of Christ Bulletin 5 19 24Deerfoot Church of Christ Bulletin 5 19 24
Deerfoot Church of Christ Bulletin 5 19 24
 
A SHORT PPT ON SHRI GURU ARJAN DEV JI.pptx
A SHORT PPT ON SHRI GURU ARJAN DEV JI.pptxA SHORT PPT ON SHRI GURU ARJAN DEV JI.pptx
A SHORT PPT ON SHRI GURU ARJAN DEV JI.pptx
 
Worldwide kala ilam, Black magic specialist in Pakistan Or Kala jadu expert i...
Worldwide kala ilam, Black magic specialist in Pakistan Or Kala jadu expert i...Worldwide kala ilam, Black magic specialist in Pakistan Or Kala jadu expert i...
Worldwide kala ilam, Black magic specialist in Pakistan Or Kala jadu expert i...
 
Amil Baba in Pakistan | Amil Baba in UK | Amil Baba USA | Amil Baba in Canada /
Amil Baba in Pakistan | Amil Baba in UK | Amil Baba USA | Amil Baba in Canada /Amil Baba in Pakistan | Amil Baba in UK | Amil Baba USA | Amil Baba in Canada /
Amil Baba in Pakistan | Amil Baba in UK | Amil Baba USA | Amil Baba in Canada /
 
Persian Soul Winning Gospel Presentation - Only JESUS CHRIST Saves.pptx
Persian Soul Winning Gospel Presentation - Only JESUS CHRIST Saves.pptxPersian Soul Winning Gospel Presentation - Only JESUS CHRIST Saves.pptx
Persian Soul Winning Gospel Presentation - Only JESUS CHRIST Saves.pptx
 
Powerful kala ilam, Black magic specialist in Dubai and Kala jadu expert in ...
Powerful kala ilam, Black magic specialist in Dubai and  Kala jadu expert in ...Powerful kala ilam, Black magic specialist in Dubai and  Kala jadu expert in ...
Powerful kala ilam, Black magic specialist in Dubai and Kala jadu expert in ...
 
Authentic black magic, Amil baba specialist Oman Or Bangali Amil baba expert ...
Authentic black magic, Amil baba specialist Oman Or Bangali Amil baba expert ...Authentic black magic, Amil baba specialist Oman Or Bangali Amil baba expert ...
Authentic black magic, Amil baba specialist Oman Or Bangali Amil baba expert ...
 
Jude: The Acts of the Apostate: High Handed Sins (vv.5-7).pptx
Jude: The Acts of the Apostate: High Handed Sins (vv.5-7).pptxJude: The Acts of the Apostate: High Handed Sins (vv.5-7).pptx
Jude: The Acts of the Apostate: High Handed Sins (vv.5-7).pptx
 
Genuine kala ilam, Kala jadu expert in UK and Bangali Amil baba in UK and Bla...
Genuine kala ilam, Kala jadu expert in UK and Bangali Amil baba in UK and Bla...Genuine kala ilam, Kala jadu expert in UK and Bangali Amil baba in UK and Bla...
Genuine kala ilam, Kala jadu expert in UK and Bangali Amil baba in UK and Bla...
 
Famous kala ilam, Black magic specialist in Pakistan Or Kala jadu expert in E...
Famous kala ilam, Black magic specialist in Pakistan Or Kala jadu expert in E...Famous kala ilam, Black magic specialist in Pakistan Or Kala jadu expert in E...
Famous kala ilam, Black magic specialist in Pakistan Or Kala jadu expert in E...
 
Professional kala ilam, Amil baba expert in Bahrain Or Kala ilam specialist i...
Professional kala ilam, Amil baba expert in Bahrain Or Kala ilam specialist i...Professional kala ilam, Amil baba expert in Bahrain Or Kala ilam specialist i...
Professional kala ilam, Amil baba expert in Bahrain Or Kala ilam specialist i...
 
Asli kala ilam, Black magic specialist in Italy and Kala ilam expert in Russi...
Asli kala ilam, Black magic specialist in Italy and Kala ilam expert in Russi...Asli kala ilam, Black magic specialist in Italy and Kala ilam expert in Russi...
Asli kala ilam, Black magic specialist in Italy and Kala ilam expert in Russi...
 
Monthly Khazina-e-Ruhaniyaat May’2024 (Vol.15, Issue 1)
Monthly Khazina-e-Ruhaniyaat May’2024 (Vol.15, Issue 1)Monthly Khazina-e-Ruhaniyaat May’2024 (Vol.15, Issue 1)
Monthly Khazina-e-Ruhaniyaat May’2024 (Vol.15, Issue 1)
 
Professional kala ilam, Black magic specialist in Pakistan Or Kala jadu exper...
Professional kala ilam, Black magic specialist in Pakistan Or Kala jadu exper...Professional kala ilam, Black magic specialist in Pakistan Or Kala jadu exper...
Professional kala ilam, Black magic specialist in Pakistan Or Kala jadu exper...
 
Lesson 7 - The Danger of Murmuring - SBS.pptx
Lesson 7 - The Danger of Murmuring - SBS.pptxLesson 7 - The Danger of Murmuring - SBS.pptx
Lesson 7 - The Danger of Murmuring - SBS.pptx
 

Featured

Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

Featured (20)

Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 

Shift: Uncovering New Opportunities for Growth :: WFX 2017

  • 1. © AspireOne 2017 Dawn Nicole Baldwin : @DawnNicole : #WFX2017 Uncovering new opportunities for growth SHIFT
  • 2. © AspireOne 2017 “I want you to find a bold and innovative way to do everything exactly the same way it’s been done for 25 years”
  • 3. “We canot solve our problems with the same thinking we used to create them”
  • 4. “Insanity is doing the same thing over & over again & expecting different results”
  • 5. © AspireOne 2017 Expansion Two Kinds of Growth Opportunities Differentiation Adapted from 
 Blue Ocean Strategy
  • 6. © AspireOne 2017 How are we set apart & why does this matter to our audience? Differentiation = Communication Shift (in a nutshell)
  • 7. © AspireOne 2017 Attention
 is the currency 
 of the future… 
 It’s not scalable - Seth Godin
  • 9. © AspireOne 2017 People are drowning
 in a sea of options People are overwhelmed with options & everything 
 is competing for attention Differentiation is the name of the game to rise above the noise
  • 10. © AspireOne 2017 Questions to Consider 1) How are you different? 2) Why should they care?
  • 11. © AspireOne 2017 What we’re good at What our audience wants How we can make a difference sweet spot Components to help Differentiate Building upon Jim Collin’s Hedgehog concept in his book, Good to Great, 
 the intersection of these three parts 
 is where you want to focus on what 
 sets you apart. This influences your messaging, marketing, & overall brand **The key is communicating why this matters to your audience**
  • 12. © AspireOne 2017 Understand Your Audience (a.k.a., Why should they care?) To effectively communicate what sets you apart in a way that matters to your audience, you need to understand them first. Look beyond demographics & instead at their mindset. What do they seem to have in common? How are you able to help them accomplish their goals with what you offer?
  • 13. © AspireOne 2017 Expansion = Vision Shift Thinking differently about what you DO (in a nutshell)
  • 14. © AspireOne 2017 1) Alternative Options • How can we reach our current audience in new ways 
 to increase retention? 2) Alternative Audiences • How can we attract new audiences with our offerings 
 to expand our reach? Choices to Consider
  • 15. © AspireOne 2017 Alternative Options Reaching the SAME PEOPLE 
 in different ways Reaching DIFFERENT PEOPLE 
 with the same thing (in a nutshell) Alternative Audiences
  • 16. How can we serve our CURRENT people in new ways? In what ways could we reach DIFFERENT people? > > Questions to Consider
  • 18. © AspireOne 2017 3 Keys to Overcoming Obstacles with Change 1) Explain the why behind the what 2) Maximize resources 3) Motivate key influencers Adapted from 
 Blue Ocean Strategy
  • 19. © AspireOne 2017 “It’s not a great mission statement, but we’ll revise it if things get better” Why Are We Doing This?
  • 20. © AspireOne 2017 WE REMEMBER
 10% of what we READ
 20% of what we HEAR
 30% of what we SEE
 40% of what we DO
 AND
 100% of what we FEEL - Dr. Karl Bribram
  • 21. © AspireOne 2017 HOT SPOTS Opportunities & activities with a high return & low investment COLD SPOTS Identifying Hidden Resources (maximize these) Opportunities & activities with a low return & high investment (reallocate these) ** Also applies to time & energy as well as finances Adapted from 
 Blue Ocean Strategy
  • 23. © AspireOne 2017 Masses Most to Lose Most to Gain Focus (Will probably fight the hardest to stay the same) (Your advocates & biggest supporters) Focus on the fringes. Invest the most time equipping your advocates 
 & persuading the naysayers, as they will help get everyone else on board with your vision for change Adapted from Blue Ocean Strategy Adapted from 
 Blue Ocean Strategy
  • 24. © AspireOne 2017 Change is good. Be encouraged. If you’re not growing, you’re dying.
  • 25. @dawnnicole text DAWN to 62953 for contact info AspireOne.com