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Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)

Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)

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Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)

  1. 1. THE BEST SOCIAL MEDIA TOOLSRandyVaughn @schoolmktg #RWPC yourschoolmarketing.com
  2. 2. Benin,West Africa
  3. 3. Benin,West Africa
  4. 4. THE BEST SOCIAL MEDIA TOOLSRandyVaughn @schoolmktg #RWPC yourschoolmarketing.com
  5. 5. Essential  Elements  of  a  Social  Media  System
  6. 6. WEBSITE PLATFORM(S) AUDIENCE UNDERSTANDING STRATEGY Essential  Elements  of  a  Social  Media  System
  7. 7. Social  Media  Strategy What  is  the   opposite  of  being  a   self-­‐promoting,  narcissistic   social  media  creator?
  8. 8. Social  Media  Strategy Being  a   H-­‐E-­‐L-­‐P-­‐E-­‐R!
  9. 9. H-­‐E-­‐L-­‐P-­‐E-­‐R Social  Media  Strategy •  The  HUB  of  information  is  your  website   •  EDUCATE  your  audience  with  valuable  content   •  LEADERSHIP  thoughts  that  inspire  those  who  you  connect  with   •  PROMOTE  your  products,  services,  events  and  other  business   •  Provide  EMOTIONAL  content  that  makes  people  laugh,            cry  &  emits  passion   •  Be  a  RESOURCE  by  offering  content  that  is  helpful  to  audience
  10. 10. TOOLS FIT THE AUDIENCE
  11. 11. LEAD GENERATION AUDIENCE TOOLS FIT THE AUDIENCE
  12. 12. LEAD GENERATION AUDIENCE NEED/PROBLEM/PAIN/ FRUSTRATION/FEAR TOOLS FIT THE AUDIENCE
  13. 13. LEAD GENERATION AUDIENCE NEED/PROBLEM/PAIN/ FRUSTRATION/FEAR WHY PICK YOU? TOOLS FIT THE AUDIENCE
  14. 14. LEAD GENERATION AUDIENCE NEED/PROBLEM/PAIN/ FRUSTRATION/FEAR WHY PICK YOU? EVIDENCE TOOLS FIT THE AUDIENCE
  15. 15. SOWHATTOOLS DO I RECOMMEND?
  16. 16. WEBSITE BLOG REVIEWS
  17. 17. EMAIL MARKETING FACEBOOK WEBSITE BLOG REVIEWS
  18. 18. EMAIL MARKETING FACEBOOK YOUTUBE/VIMEO INSTAGRAM TWITTER
 PINTEREST WEBSITE BLOG REVIEWS
  19. 19. WordPress.org (not .com)
  20. 20. Canva
  21. 21. ScheduGram
  22. 22. CONNECT: facebook.com/schoolmarketing twitter.com/schoolmktg pinterest.com/schoolmarketing youtube.com/yourschoolmarketing
  23. 23. Backpack of Social MediaTools yourschoolmarketing.com/renweb

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