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THE BEST SOCIAL MEDIA
TOOLSRandyVaughn
@schoolmktg
#RWPC
yourschoolmarketing.com
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
Benin,West Africa
Benin,West Africa
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
THE BEST SOCIAL MEDIA
TOOLSRandyVaughn
@schoolmktg
#RWPC
yourschoolmarketing.com
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
Essential  Elements  of  a  Social  Media  System
WEBSITE
PLATFORM(S)
AUDIENCE
UNDERSTANDING
STRATEGY
Essential  Elements  of  a  Social  Media  System
Social  Media  Strategy
What  is  the  
opposite  of  being  a  
self-­‐promoting,  narcissistic  
social  media  creator?
Social  Media  Strategy
Being  a  
H-­‐E-­‐L-­‐P-­‐E-­‐R!
H-­‐E-­‐L-­‐P-­‐E-­‐R
Social  Media  Strategy
•  The  HUB  of  information  is  your  website  
•  EDUCATE  your  audience  with  valuable  content  
•  LEADERSHIP  thoughts  that  inspire  those  who  you  connect  with  
•  PROMOTE  your  products,  services,  events  and  other  business  
•  Provide  EMOTIONAL  content  that  makes  people  laugh,    
        cry  &  emits  passion  
•  Be  a  RESOURCE  by  offering  content  that  is  helpful  to  audience
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
TOOLS FIT THE AUDIENCE
LEAD GENERATION
AUDIENCE
TOOLS FIT THE AUDIENCE
LEAD GENERATION
AUDIENCE NEED/PROBLEM/PAIN/
FRUSTRATION/FEAR
TOOLS FIT THE AUDIENCE
LEAD GENERATION
AUDIENCE NEED/PROBLEM/PAIN/
FRUSTRATION/FEAR
WHY PICK YOU?
TOOLS FIT THE AUDIENCE
LEAD GENERATION
AUDIENCE NEED/PROBLEM/PAIN/
FRUSTRATION/FEAR
WHY PICK YOU? EVIDENCE
TOOLS FIT THE AUDIENCE
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
SOWHATTOOLS
DO I RECOMMEND?
WEBSITE
BLOG
REVIEWS
EMAIL MARKETING
FACEBOOK
WEBSITE
BLOG
REVIEWS
EMAIL MARKETING
FACEBOOK
YOUTUBE/VIMEO
INSTAGRAM
TWITTER

PINTEREST
WEBSITE
BLOG
REVIEWS
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
WordPress.org
(not .com)
Canva
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
ScheduGram
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
CONNECT:
facebook.com/schoolmarketing
twitter.com/schoolmktg
pinterest.com/schoolmarketing
youtube.com/yourschoolmarketing
Backpack of Social MediaTools
yourschoolmarketing.com/renweb

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