DIGIAJAN MENESTYVÄ
VÄHITTÄISKAUPPA
Arhi Kivilahti
Kehitysjohtaja
Digitaaliset palvelut
Ruokakesko
@ArhiKivilahti

”I almost never get the question:
'What's NOT going to change
in the next 10 years?’"

“One of the most dangerous false
beliefs is
that faster is always better,
that the fast always beat the slow,
that you are either the quick or the
dead.
Sometimes the quick are the dead.
Change is not the most difficult part.
Far more difficult than implementing
change is figuring out what works,
understanding why it works, grasping
when to change, and knowing when
not to.”

MITÄ TÄMÄ TARKOITTAA
RUOKAKESKON DIGITAALISILLE
PALVELUILLE?

PALJON ON TEHTÄVÄÄ
POTENTIAALI ON KUITENKIN HURJA

Plussa: 88 % kotitalouksista
Kaupoissa n.1 000 000 käyntiä/päivä
Verkkosivujen tavoite 1 000 000 istuntoa/viikko
melkein 6 000 koekeittiön testaamaa reseptiä
n.3 000 artikkelia muuta sisältöä
Verkossa

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KA Arki mobiili KA Vloppu mobiili KA Arki PC KA Vloppu PC

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Tilausten lukumäärä

ENGLANTI
407 as/km2
SKOTLANTI
67,5 as/km2
SUOMI
18 as/km2

MITÄ MONIKANAVAISUUS ON?

LÄSNÄOLOA
ASIAKKUUDEN
ERI VAIHEISSA

JOHDONMUKAISUUTTA

ASIOINNIN HELPPOUTTA

Make observations
Think of interesting
questions
Why?
Formulate
hypotheses
Develop testable
predictions
Gather data to
test predictions
Draw
conclusions
Refine, alter,
expand or reject
hypotheses
SCIENTIFIC METHOD
"a method or procedure
that has characterized
natural science
since the 17th century,
consisting in systematic
observation, measurement,
and experiment, and the
formulation, testing, and
modification of hypotheses."

”Forget frantic acceleration.
Mastering the clock of business
is about choosing
when to be fast and
when to be slow.”
The Economist

”I want to debunk the myth
that originality requires
extreme risk taking …
people who
move the world forward
with original ideas are
rarely paragons of
conviction and commitment.”
PIENIÄ JA
MÄÄRÄTIETOISIA
ASKELIA

”No matter how great
the talents or efforts,
some things
just take time.
You can’t produce a baby
in one month by getting
nine women pregnant.”

“the first will get them in,
while the second and third will keep them there”
Harry Gordon Selfridge
ENTERTAINMENT
CUSTOMER SERVICE
VALUE FOR MONEY

”Leveraging technology to
become a better retailer,
not a better technology company”
John Roberts, founder and CEO of AO.com