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Strange brain - Hadi Pourebrahim

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Interpreting the human UX

Published in: Design
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Strange brain - Hadi Pourebrahim

  1. 1. STRANGE BRAIN Interpreting the human UX @hadisign 2019
  2. 2. Short exercise Strange brain
  3. 3. Strange brain
  4. 4. @hadisign 2019
  5. 5. Perception olfactory visual gustatory kinesthetic auditory @hadisign 2019
  6. 6. Perception
  7. 7. Processing Cerebral cortex Hippocampus Event Generated result @hadisign 2019
  8. 8. Processing Cerebral cortex Amygdala Hippocampus
  9. 9. Context “Thoughts never originate from nowhere” Dr. Henning Beck.
  10. 10. Context & Processing The smaller the context the easier to understand the content and the higher the attention. @hadisign 2019
  11. 11. Context & Processing
  12. 12. Context & Processing
  13. 13. Context
  14. 14. Context It’s all about the context association, shortcut, orientation & transition
  15. 15. Context It’s all about the context association, shortcut, orientation & transition @hadisign 2019
  16. 16. Context if we want to design for HUMANS 
 we have to take the human approach, even if it slows down the process @hadisign 2019
  17. 17. Shortcut, Attention & Orientation Straight ahead, then turn to the right, after 200m you’ll see the restaurant Straight ahead, turn to the right after the traffic light, then you’ll see a TOYSHOP on the corner, the restaurant is next to the shop 1 2 @hadisign 2019
  18. 18. Shortcut, Attention & Orientation
  19. 19. Shortcut, Attention & Orientation
  20. 20. Shortcut, Attention & Orientation ? ? Low attention no orientation @hadisign 2019
  21. 21. Shortcut, Attention & Orientation ? High attention with orientation @hadisign 2019
  22. 22. Shortcut, Attention & Orientation Searching = effort Finding = reward @hadisign 2019
  23. 23. Consistency Adherence to consistency is a poor predicator of usability @hadisign 2019
  24. 24. Have transition and orientation this increases the attention, learnability, memorability, efficiency and satisfaction these are the most crucial point for a good usability Keep the context small Break the consistency 1 2 3 Conclusion @hadisign 2019
  25. 25. Thank you hadi@mySugr.com @Hadisign

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