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TV Viewing Trends

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An abstract of the presentation we've done at MipFormats this year.

Published in: Data & Analytics
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TV Viewing Trends

  1. 1. TV Viewing Trends April 1st, 2017 Sahar Baghery Head of Global Research and Contents Strategy
  2. 2. Entertainment consumption on TV 1
  3. 3. Entertainment consumption on TV Consumption of entertainment: Lay of the land Source: Based on the first best performing programs in 2016 – 78 territories – OTVY in the world 2016 Source: Eurodata TV Worldwide / Relevant partners – All rights reserved 3 45% 41% 14% ENTERTAINMENT SCRIPTED SERIES FACTUAL GENRES IN THE TOP 1 78 territories
  4. 4. Entertainment consumption on TV The UK: a land of inspiration Methodology: Figures based on the Entertainment Report 2017: Jan-Dec 2016 / Prime time / main channels / Adaptations only / Countries: Denmark, France, Germany, Israel, Italy, Japan Netherlands, Spain, Sweden, United Kingdom, USA Networks. For figures all countries combined the percentage per channel is not weighted by audience and volume Source: Eurodata TV Worldwide / Relevant partners – All rights reserved Origins of adaptations in prime time on main channels Expressed as % of entertainment hours 4 2 3 1 15% 35% 17%
  5. 5. Successful formats 2
  6. 6. Entertainment: same recipes, new ingredients 42 territories – January 1st – December 4th 2016 (Comparable scope 2015) Eurodata TV Worldwide / Relevant partners – All rights reserved 39%Of entertainment keywords Celebrities Challenge Family on average 2016 vs. 2015 Factual/entertainment keywords Infotainment Experiment Society +15% QuizCooking Show Music Talent Quest These words represent… Successful formats 6
  7. 7. Successful formats The new classic always works All Against 1 +51% Ind. 3+ First month - DNK The Band First Dates Hotel X2.3 Ind. 16-44 First month - UK X1.6 Ind. 15-34 Premiere - BEL Beat Shazam The Final Four Banijay Rights - DNK Twenty Twenty Productions - UK TV Bastards – NLD/BELShazam Entertainment Limited - USA Armoza Formats - ISR Source: Mediametrie / Eurodata TV Worldwide / Relevant Partners – All rights reserved 7 Beat me if you Can The Global Agency - TUR
  8. 8. Successful formats New unconventional formats to break the frontiers of intimacy Look me in the Eye Come to Bed Red Arrow International - DEU Small World - USA Groeten Uit +61% Ind. 4+ First month Lecter Media - BEL Curvy Supermodel Sex Tape Armoza Formats - ISR Armoza Formats - ISR Arm In Nederland? Eigen Schuld! +65% Ind. 6+ First month Tuvalu Media - NLD Source: Mediametrie / Eurodata TV Worldwide / Relevant Partners – All rights reserved 8
  9. 9. Formats and young adults 3
  10. 10. 10 Source: Young Adults Report2016 / September 2015-June 2016 / Countries: Denmark, France, Germany, Italy, Japan, Netherlands, Spain, Sweden, UK, USA Left graph: based on the 6 main channels of each country / timeslot: 6:00-25:00 Right graph: based on the combination of all the Top 10 entertainment programs by country / recurrent programs only / 6 main channels in each country Formats and young adults Young adults love entertainment formats Entertainment Fiction Factual 24% 41% 35% 40% 32% 28% 36% 26% 38% % Hours % Viewing Young Adults vs. Total Individuals Aggregated distribution of TV consumption by genre Variety Show 6% Game Show 8% Comedy Show 12% Talent Show 23% Reality Show 51% Proportion of subgenres in the top 10 of all countries
  11. 11. Formats and young adults Youth with eclectic taste REALITY InstagramschitsyLe Lot du Diable Zone3 - CAN Studio Friday - RUS -22% +65% All inds. 18-34 [BOOSTER] Source: Mediametrie / Eurodata TV Worldwide / Relevant Partners – All rights reserved Séries+ First month 11
  12. 12. Formats and young adults Youth with eclectic taste REALITY COMPETITION -8% +35% All inds. 14-29 Sorry Voor AllesDance, Dance, Dance [BOOSTER] Talpa Global - NLD Warner Bros. International Television Production België / Eén - BEL Source: Mediametrie / Eurodata TV Worldwide / Relevant Partners – All rights reserved RTLFirst month 12
  13. 13. Formats and young adults Youth with eclectic taste REALITY COMPETITION DATING Heart BeatsKiss, Bang, Love Red Arrow International - DNK Keshet International - ARG +4% +31% All inds. 15-34 [BOOSTER] Source: Mediametrie / Eurodata TV Worldwide / Relevant Partners – All rights reserved TV3 First month 13
  14. 14. Formats, other screens and technology 4
  15. 15. Touch Formats, other screens and technology 15 TV Formats: TV, web and tech team up for new concepts NORDIC WORLD SPOTIFY FREMANTLE MEDIA THE FUTURE GROUP KABO INTERNATIONAL REFLECT KESHET BUZZFEED MOTION PICTURES +26% Ind. 2+ First month ONLINE TALENT SHOW MUSIC STREAMING LIVE TV VR TV GAME SHOW GAME SHOW MOBILE TV - ONLINE REAL-TIME INTERACTIVE MIXED REALITY TV MOBILE REALITY COMPETITION The Stream Tilt Lost in Time Nordic World - NOR Kabo International - FIN Keshet International - ISR Fremantle Media / The Future Group - NOR Source: Mediametrie / Eurodata TV Worldwide / Relevant Partners – All rights reserved
  16. 16. Formats, other screens and technology TV Formats: new on OTT pure players TV BASED CONCEPT 2.3m UK viewers on Amazon Prime in December Carpool KaraokeThe Grand TourTerrace House Fuji TV / Daijobs / SHIOPRO / Netflix - JPN W. Chump and Sons - UK CBS Television Studios / Fulwell 73 Productions - USA ORIGINAL CONCEPT Planet of the AppsThe LoreUltimate Beastmaster 25/7 Productions - USA Valhalla Entertainment / Propagate Content - USA Apple / Propagate Content - USA Source: Mediametrie / Eurodata TV Worldwide / Relevant Partners – All rights reserved 16
  17. 17. In conclusion Source: Eurodata TV Worldwide / Relevant partners – All rights reserved Entertainment remains a key genre for prime time on generalist channels While classic genres still draw crowds, new unconventional formats renew the offering Youth is a coveted target and entertainment spread into all screens to adapt 17
  18. 18. Thank you! Meet us at booth P-1.C56 Sahar Baghery Head of Global Research and Contents Strategy sbaghery@eurodatatv.com +33 6 33 94 44 51 SBaghery More information in the

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