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Content on all Screens: Case Studies of Innovative Strategies

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Abstract of the presentation Siglinde Martinez, Media Consultant at Eurodata TV Worldwide, made during MediaMessage 2017 in Helsinki.

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Content on all Screens: Case Studies of Innovative Strategies

  1. 1. Content on all Screens: Case Studies of Innovative Strategies August 10th, 2017 Siglinde Martínez Media Consultant @SiglindeMtz
  2. 2. EURODATA TV BRINGS VALUE TO CLIENTS WITH AUDIENCE AND CONTENT INSIGHTS. Worldwide Content & Audience Insights Tracking & Broadcast verification International TV ratings and analytics Combined expertise through a variety of reports Worldwide TV & online content trends Personalized reports Global knowledge Audience drivers Content Insights
  3. 3. TODAY RESULTS ARE COMING FROM OUR SERVICES The latest strategies in multi-screen environment World TV consumption 110+ territories 7000+ channels
  4. 4. TV consumption around the world 1
  5. 5. A SHRINKING WORLDWIDE DAILY TV VIEWING TIME… YOUNG ADULTS 2h042h08 3h03 2015 2016 3h00 Based on total individuals, total day. Computed on 92 countries. Guests and time-shifted viewing included when included in national audience currency. Averages are weighted with the country’s TV universe for total individuals and young adults. Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved Aggregated on 92 countries
  6. 6. WHERE IS 4-SCREEN AUDIENCE MEASUREMENT AVAILABLE? Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved Live Time-shifted Unified 4-screen from 2017 onwards
  7. 7. TV PROGRAMMES THAT BENEFIT THE MOST FROM ONLINE VIEWING Source: France: Eurodata TV / Mediametrie / Mediamat - 01/10/2016 – 31/03/2017 Netherlands: Eurodata TV / SKO - 01/10/2016 – 31/03/2017 Sweden: Eurodata TV / MMS / Nielsen Audience Measurement - 01/10/2016 – 31/03/2017 W9 on 03/03/2017 - Access prime time NPO3 on 22/11/2016 - Prime time SVT1 on 01/12/2016 - Access prime time 419 K viewers 1.5 M viewers 289 K viewers 1.3 M viewers 707 K viewers 2.2 M viewers 39% 28% 47% Les Marseillais South America – Party Workers Emma Wil Leven Anorexia Julkalendern: Selmas Saga Producer: Banijay Productions France Distributor: Banijay Rights Country of production: France Producer: Posh Distributor: Java Films Country of production: Netherlands Producer: Nordisk Film TV Distributor: Sveriges Television Country of production: Sweden
  8. 8. 2 Entertainment goes digital
  9. 9. TRADITIONAL TV & DIGITAL MEDIA INFLUENCE EACH OTHER Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserved +133% Ind. 15-24 First ep +78% Ind. 15-45 First ep The Stream TV2 on August 26, 2016 - Primetime Lost in Time TV Norge on March 25, 2017 - Primetime Producer: Ida Håndlykken Kvernstrøm Distributor: Nordic World Country of production: Norway AUDIENCE BOOSTER Producer: Fremantle Media / The Future Group Distributor: Fremantle Media Country of production: Norway AUDIENCE BOOSTER Soon To be Adapted
  10. 10. 3 Case studies: From content to interactivity
  11. 11. IMMERSIVE EXPERIENCES AND LIVE INTERACTIVITY Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserved Tantalum White Pig Online July 8, 2016 Online March 16, 2017 Producer: France Télévisions, La Générale de Production, Radio France et Pictanova. Distributor: France Télévisions Country of production: France Producer: Théâtre de Liège et RTBF Country of production: Belgium
  12. 12. SNAPCHAT TO OFFER EXCLUSIVITIES Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserved Hungry Hearts with Action Bronson October, 2016 POV (Point of View)
  13. 13. Thank you! Siglinde Martínez Media Consultant @SiglindeMtz

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