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MSA Worldwide: Franchise Operations Manuals - Language & Format

An overview of how to make sure your franchise operations manuals are effectively written for their target audience.

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MSA Worldwide: Franchise Operations Manuals - Language & Format

  1. 1. Franchise Operations Manuals: Language and Format
  2. 2. Common Pitfalls in Writing Franchise Manuals   Converting material previously aimed at your employees requires focused editing. If your reader is the Franchisee, write with them in mind. 2
  3. 3. Targeting Your Reader  Language  Position in Franchisee organization    Grade level Native tongue Tone  Consider company business culture  Formal, informal?  Upbeat, serious? 3
  4. 4. Format and Updating Outline Format Numbered Sections and Sub-Sections Bullet Points 2-3 Sentence Paragraphs 4
  5. 5. Checklists!!!    Opening Closing Maintenance     Restrooms Equipment Interior Exterior 5
  6. 6. Scripts   Franchisee’s employees need to “perform” the same tasks in each location Provide scripts for sales, phone tours, greetings, etc. 6
  7. 7. Does Your Company Need Assistance in Developing Manuals and Training? Next Topic: Franchise Operations Manuals; What to do with System Forms? Contact: Marla Rosner Senior Training Consultant 415-499-3533 Michael H. Seid & Associates, LLC 7