Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

MSA Worldwide: Franchise Operations Manuals - Language & Format

An overview of how to make sure your franchise operations manuals are effectively written for their target audience.

  • Be the first to comment

  • Be the first to like this

MSA Worldwide: Franchise Operations Manuals - Language & Format

  1. 1. Franchise Operations Manuals: Language and Format
  2. 2. Common Pitfalls in Writing Franchise Manuals   Converting material previously aimed at your employees requires focused editing. If your reader is the Franchisee, write with them in mind. 2
  3. 3. Targeting Your Reader  Language  Position in Franchisee organization    Grade level Native tongue Tone  Consider company business culture  Formal, informal?  Upbeat, serious? 3
  4. 4. Format and Updating Outline Format Numbered Sections and Sub-Sections Bullet Points 2-3 Sentence Paragraphs 4
  5. 5. Checklists!!!    Opening Closing Maintenance     Restrooms Equipment Interior Exterior 5
  6. 6. Scripts   Franchisee’s employees need to “perform” the same tasks in each location Provide scripts for sales, phone tours, greetings, etc. 6
  7. 7. Does Your Company Need Assistance in Developing Manuals and Training? Next Topic: Franchise Operations Manuals; What to do with System Forms? Contact: Marla Rosner Senior Training Consultant mrosner@msaworldwide.com 415-499-3533 Michael H. Seid & Associates, LLC 7

×